91: Using Design to Drive Conversations How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

In this episode of the How to Succeed in Product Management Podcast, Associate Director Kara Fichthorn and The Product Management Center advisory board member Red Russak welcome Ronke Majekodunmi (Promevo) as they discuss how to drive conversations using design. Design-driven conversations are crucial for PMs as they enable effective communication, early feedback gathering, and customer-centric approaches. By incorporating design thinking, PMs can align their teams and stakeholders around a shared vision, leading to more successful products and higher customer satisfaction levels.
 
Disclaimer: All opinions of the speakers are their own.
 
What to Listen For:
00:00 Intro
02:40 How design can transform customer’s perceptions and behaviors
06:05 Collaboration between PMs and designers
08:20 Storytelling and design leadership
11:34 How to be good at storytelling?
14:45 Challenges in implementing design-driven leadership
16:33 The voice of the customer in the design process
19:14 Driving product differentiation and customer loyalty
21:08 Design-driven leadership in the future
24:16 Building relationships between PMs, Sales, and end customer
31:48 Maintaining brand identity and emobodying your own core value
38:36 How designers can collaborate with PMs
43:12 When PMs and designers have different ideas
48:43 Final thoughts