1 hr 1 min
98 — How to Build Strategic Partnerships that will Accelerate Your Business Growth - Talila Kroy ScaleHQ Podcast
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- Entrepreneurship
This week, Talila Kroy is back to reveal how you can use strategic partnerships to take your business growth to the next level.
Customers buy from people they trust, and they like. But how do you short-cut the inevitable time it can take to develop trust with a new customer?
Strategic partnerships is one incredible way. Why?
Because recommendations from partners of your work instils instant trust in that customer, and saves you having to establish it for yourself.
Strategic partnerships are like planting an orchard of fruit trees, rather than going to the shops to buy fruit each day.. which would be like direct sales.
Yes.. it’s quicker initially to just buy that fruit directly and there’s nothing wrong with that, but it’s tiring and requires a higher workload over time.
If you plant an orchard, there’s more work upfront, but if you then nurture that orchard and allow it to grow, and mature.. that orchard (strategic partnership) will deliver ongoing, high quality fruit exactly the way you like it, season after season, after season.
This week, I have Talila Kroy from the award-winning emple (experts in developing repeatable client acquisition systems) back for a third time on the ScaleHQ podcast, sharing her secrets on how to set up enduring strategic partnerships that deliver value for both parties, in an authentic and genuine way that protects your and their brand and your respective customers.
You’ll love learning how to use strategic partnerships as a key channel that enables your business growth.
Here are the highlights of this week’s episode:
04:46 - The benefits of strategic partnerships over direct sales
08:36 - The typical conversion rates in partner-delivered leads
18:15 - The ingredients that make strategic partnerships flourish
26:33 - Different ways of creating value for each partner (and their clients)
36:08 - The rhythms that matter in the partnership as it matures
48:05 - The things that can go wrong and how to avoid them
Watch or listen to the full episode on:
🔗 Spotify: https://loom.ly/NuK50WA
🔗 Apple: https://loom.ly/-oy8jL4
🔗 YouTube: https://loom.ly/u_vibuw
ScaleHQ website: www.ScaleHQ.com.au/98
#Acquisition #Partnerships #LeadGeneration
This week, Talila Kroy is back to reveal how you can use strategic partnerships to take your business growth to the next level.
Customers buy from people they trust, and they like. But how do you short-cut the inevitable time it can take to develop trust with a new customer?
Strategic partnerships is one incredible way. Why?
Because recommendations from partners of your work instils instant trust in that customer, and saves you having to establish it for yourself.
Strategic partnerships are like planting an orchard of fruit trees, rather than going to the shops to buy fruit each day.. which would be like direct sales.
Yes.. it’s quicker initially to just buy that fruit directly and there’s nothing wrong with that, but it’s tiring and requires a higher workload over time.
If you plant an orchard, there’s more work upfront, but if you then nurture that orchard and allow it to grow, and mature.. that orchard (strategic partnership) will deliver ongoing, high quality fruit exactly the way you like it, season after season, after season.
This week, I have Talila Kroy from the award-winning emple (experts in developing repeatable client acquisition systems) back for a third time on the ScaleHQ podcast, sharing her secrets on how to set up enduring strategic partnerships that deliver value for both parties, in an authentic and genuine way that protects your and their brand and your respective customers.
You’ll love learning how to use strategic partnerships as a key channel that enables your business growth.
Here are the highlights of this week’s episode:
04:46 - The benefits of strategic partnerships over direct sales
08:36 - The typical conversion rates in partner-delivered leads
18:15 - The ingredients that make strategic partnerships flourish
26:33 - Different ways of creating value for each partner (and their clients)
36:08 - The rhythms that matter in the partnership as it matures
48:05 - The things that can go wrong and how to avoid them
Watch or listen to the full episode on:
🔗 Spotify: https://loom.ly/NuK50WA
🔗 Apple: https://loom.ly/-oy8jL4
🔗 YouTube: https://loom.ly/u_vibuw
ScaleHQ website: www.ScaleHQ.com.au/98
#Acquisition #Partnerships #LeadGeneration
1 hr 1 min