ScaleHQ Podcast Sean Steele

This week, I explore the revolutionary outcome-aligned pricing model , revealing how this dynamic strategy can heighten your business to new levels of success.

In this week's solo ScaleHQ podcast episode, I dive into the game-changing strategy of outcome-aligned pricing and how it can spark significant growth and differentiation for businesses.

I share why this model is critical for any founder looking to navigate their next growth phase while exploring the advantages of using the model, such as:

✓ Enhancing differentiation,
✓ Accelerating customer acquisition,
✓ Improving margins,
✓ Fostering loyalty, and
✓ Generating referrals

To help you explore this model for your own business, I also provide essential questions to consider and a success checklist to ensure your outcome-aligned pricing strategy is sustainable while effectively manages risk.


IN THIS EPISODE, I COVER:
• How outcome-aligned pricing is a powerful tool in a founder's toolkit to enable growth and differentiation.

• Real-world examples from various industries (e.g., education with Lambda School, real estate with Place Real Estate in Brisbane, government tender processes, and digital marketing) to illustrate the application and success of outcome-aligned pricing.

• How you can develop an outcome-aligned pricing model for your business to ensure sustainability and managed risk.

• The importance of shared risk, where businesses take on more risk for greater rewards, enhancing trust and loyalty with clients.

• How the innovative pricing approach can differentiate your business from your competitors while also aligning your business's success with your customer’s success, fostering a partnership rather than a transactional relationship.



This episode isn't just about rethinking pricing; it's about deepening connections with customers by becoming true partners in their success, creating meaningful relationships built on shared risks and rewards.

#PricingStrategy #BusinessGrowth #Podcast

This week we're talking with Jaemin Frazer, the visionary behind "The Self-Permission Method," to uncover his controversial yet potentially transformative approach for fulfilling Founder potential.



In ScaleHQ’s latest podcast episode, we sit down with Jaemin Frazer, the award-winning mindset coach and author of "The Self-Permission Method: How to Succeed in Life Without Using Self-Discipline."



Dive into our compelling discussion that challenges the conventional belief that self-discipline is the cornerstone of success.



But what if self-discipline is only the key to unlocking 70% of your desired outcomes?



Jaemin introduces his groundbreaking perspective suggesting the last 30% comes not from pushing harder but from getting on better terms with yourself through self-permission which removes barriers and enables flow.



In this enlightening conversation, Jaemin unpacks:


The common misconceptions around self-discipline why it might not be the magic fix for motivation and success we all thought it was.




An introduction to the Self-Permission Method, Jaemin’s revolutionary approach that encourages evaluating what’s creating resistance and why, to allow a mental repositioning that allows a state of flow.




Practical insights on how listeners can apply the Self-Permission Method to achieve their goals and actually enjoy the ride, boosting their happiness and contentment along the way.




Real-life examples and actionable tips from Jaemin on weaving this approach into your day-to-day and big decision moments around your business and personal life.





By the end of this episode, you’ll be looking at motivation and performance through a new lens, realising that hitting 100% of your potential is more about getting yourself out of the way, rather than just hard graft and pushing sh#t uphill.



Tune in now to start your journey toward unlocking that elusive 30% of your potential that self-discipline alone can't reach.



Here's Why' on Spotify, Apple Podcasts, YouTube, or our website:

📲 ScaleHQ.com.au/102.



#BusinessPodcast #ScaleUpPodcast #BusinessGrowth

This week on the ScaleHQ Podcast, we’re tearing up the rulebook on personal branding and why it’s not just fluff – especially for the likes of Founders want to step back from the business, not further into it.



We’re talking B2B content marketing with Robert Katai, the brains behind the B2B Creator Newsletter and a bit of a smarty-pants in helping brands stand out in a sea of digital noise.



Why bother, you ask? Here’s the kicker:



Personal branding isn’t just about getting your boring corporate headshot on LinkedIn. It’s about weaving helping the essence of “you” be seen and understand by those who matter – customers, partners, advocates, and talent.



Robert cracked open a treasure trove of insights on how to do just that, with more practicality and less fluff than you’d think:


Why Your Story Matters: Turns out, your journey, beliefs, and insights are gold dust for engaging with everyone who interacts with your business.
Cut Through the Noise: In a world gone mad with content, your personal brand is the beacon that guides your ship to port – or, in less poetic terms, makes you stand out.
Engage on a New Level: We dove into how your personal brand can be a powerful tool for engagement, building deeper connections with your network.
Attract and Retain Talent: The best talent want to be inspired by someone (that’s you), not just work for a company. Show them who’s at the helm, and show them the real you, and they’re more likely to come aboard and stay for the journey.
Minimal Effort, Maximum Impact: Robert shares practical, actionable tips to elevate your personal brand without it becoming your new full-time job.



So, before you write off personal branding as something for the “other guys,” take a listen. Robert Katai might just change your mind as he did mine.



Catch the full scoop on this week’s episode. It’s crammed with straightforward, actionable advice that even the busiest founder can fit into their schedule.



Tune in now and start shaping the brand of “You” to help your business elevate to the next level.



Spotify: https://loom.ly/NuK50WA

Apple: https://loom.ly/-oy8jL4

YouTube: https://loom.ly/u_vibuw

ScaleHQ website: www.ScaleHQ.com.au/101

100th episode!



Today I reveal my 6 biggest takeaways from 100 interviews with successful Founders and experts on scaling. And a little update on my crazy move to Europe.



After 2 years of speaking to successful Founders, experts on many aspects of business you need to master to scale, we have finally reached the 100th episode! (woop woop).



This week, I summarise my 6 biggest takeaways from the first 100 episodes.



Whether you’re a regular listener or new to the ScaleHQ Podcast, this is one you won’t want to miss this very special episode if you want to scale to 8 figures + .



Oh.. and I add a few special updates on new episode formats for 2024 AND an update on my recent crazy, life-changing move to Europe.



The highlights from this week’s episode:

🔗 03:22 Takeaway #1 - Develop a clear growth strategy to develop competitive advantage.


🔗 05:08 Takeaway #2 - Always build with an exit in mind (whether you plan to exit or not)


🔗 06:30 Takeaway #3 - Level up a few key roles as early as possible


🔗 09:17 Takeaway #4 - Don’t write off acquisitions because you’re afraid of them (I’ll explain why)


🔗 10:49 Takeaway #5 - You’ll have to listen to find out!


🔗 13:36 Takeaway #6 - You’ll have to listen to find out!


🔗 19:41 - The future of the ScaleHQ podcast in 2024


🔗 21:48 - My family’s recent crazy move to Europe - how to follow the journey



Watch or listen to the full episode on:

Spotify: https://loom.ly/NuK50WA

Apple: https://loom.ly/-oy8jL4

YouTube: https://loom.ly/u_vibuw

ScaleHQ website: www.ScaleHQ.com.au/100



#scaleup #businessgrowth #successtips

After co-founding then exiting Australia’s largest buyers agency Cohen Handler, Ben founded Buyers Agent Institute.



In just 5 years, he scaled it into a high profit, 8-figure business.



This week, I interview him to find out what his secret is to building a successful, high-growth business.



After amassing 3 billion in residential and commercial property purchases in just 9 years, Ben Handler decided it was time to exit his role as Co-Founder and CEO of Cohen Handler, Australia’s largest buyers agency and start the Buyer’s Agent Institute (BAI).



BAI is an education business focused on helping people become buyers agents.



He scaled it to 8-figures, and high levels of profitability in just 5 years.



In this episode, Ben reveals his secrets to building a lean, variable-cost business model and his approach to building predictable, scalable sales funnels that consistently produce high growth rates.



Some of the best bits:

04:06 - “Building a business with someone else is more exciting than going it alone”

26:41 - “The best marketers are expert in only one platform, do revenue shares and don’t take many clients”

31:54 - The intricacies of designing scalable sales funnels

37:09 - “People can copy your website, but they can’t copy your story”

48:29 - “The more fulfilled you are outside your work, the better your growth will be”



Watch or listen to the full episode on:

Spotify: https://loom.ly/NuK50WA

Apple: https://loom.ly/-oy8jL4

YouTube: https://loom.ly/u_vibuw

ScaleHQ website: www.ScaleHQ.com.au/99



#EducationBusiness #GrowthStrategy #SalesFunnels

This week, Talila Kroy is back to reveal how you can use strategic partnerships to take your business growth to the next level.



Customers buy from people they trust, and they like. But how do you short-cut the inevitable time it can take to develop trust with a new customer?



Strategic partnerships is one incredible way. Why?



Because recommendations from partners of your work instils instant trust in that customer, and saves you having to establish it for yourself.



Strategic partnerships are like planting an orchard of fruit trees, rather than going to the shops to buy fruit each day.. which would be like direct sales.



Yes.. it’s quicker initially to just buy that fruit directly and there’s nothing wrong with that, but it’s tiring and requires a higher workload over time.



If you plant an orchard, there’s more work upfront, but if you then nurture that orchard and allow it to grow, and mature.. that orchard (strategic partnership) will deliver ongoing, high quality fruit exactly the way you like it, season after season, after season.



This week, I have Talila Kroy from the award-winning emple (experts in developing repeatable client acquisition systems) back for a third time on the ScaleHQ podcast, sharing her secrets on how to set up enduring strategic partnerships that deliver value for both parties, in an authentic and genuine way that protects your and their brand and your respective customers.



You’ll love learning how to use strategic partnerships as a key channel that enables your business growth.



Here are the highlights of this week’s episode:

04:46 - The benefits of strategic partnerships over direct sales
08:36 - The typical conversion rates in partner-delivered leads
18:15 - The ingredients that make strategic partnerships flourish
26:33 - Different ways of creating value for each partner (and their clients)
36:08 - The rhythms that matter in the partnership as it matures
48:05 - The things that can go wrong and how to avoid them



Watch or listen to the full episode on:

🔗 Spotify: https://loom.ly/NuK50WA

🔗 Apple: https://loom.ly/-oy8jL4

🔗 YouTube: https://loom.ly/u_vibuw

ScaleHQ website: www.ScaleHQ.com.au/98



#Acquisition #Partnerships #LeadGeneration