57 min
99 Problem Ideas: “Harvey Gabor, art director on Coke’s iconic campaign, burned my ad concept with a lighter” (Episode #10) How I Made it in Marketing
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- Marketing
Customer-first objectives (https://meclabs.com/course/lessons/customer-first-objectives/). You may think of these three words when you hear our latest guest describe his role in the creation of the first internet banner ad (which had a clickthrough rate of … wait for it… 44%!).
He described the objective behind the ad this way – create a form of advertising that is at once a gift to the consumer, and a doorway to a universe of possibility.
That was one of the lessons from the stories our guest shared with host Daniel Burstein in Episode #10 of the How I Made It in Marketing podcast. Listen now to hear Joe McCambley, Chief Marketing Officer, Saatva (https://www.saatva.com/), share lesson-filled stories from his work with AT&T, Sports Illustrated, Boston Edison, Saatva, and many more brands.
Lessons from this episode
One of the most important lessons he learned as a creative person came as a result of things he DID NOT makeThere is someone to delight at the other end of every adCreate a form of advertising that is at once a gift to the consumer, and a doorway to a universe of possibilityIf you always keep your promises, you will be the kind of person people want to do business withFocus makes an ad great If you want to create and innovate, you should surround yourself with creative and innovative people Related content mentioned in this episode
MECLABS Institute Research Library (https://meclabs.com/research)
Marketing 101: What is baking in? (https://sherpablog.marketingsherpa.com/marketing/marketing-101-what-is-baking-in/)
Marketing 101: What are microsites? (plus 3 successful microsite examples and 2 missteps) (https://sherpablog.marketingsherpa.com/marketing/marketing-101-what-are-microsites/)
Content Marketing and SEO: The world doesn’t need another blog post (https://sherpablog.marketingsherpa.com/search-marketing/customer-focused-content-marketing/)
Informed Dissent: The best marketing campaigns come from the best ideas (https://sherpablog.marketingsherpa.com/online-marketing/marketing-dissent-campaigns/)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).
Get more episodes
To receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newsletters
Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
Customer-first objectives (https://meclabs.com/course/lessons/customer-first-objectives/). You may think of these three words when you hear our latest guest describe his role in the creation of the first internet banner ad (which had a clickthrough rate of … wait for it… 44%!).
He described the objective behind the ad this way – create a form of advertising that is at once a gift to the consumer, and a doorway to a universe of possibility.
That was one of the lessons from the stories our guest shared with host Daniel Burstein in Episode #10 of the How I Made It in Marketing podcast. Listen now to hear Joe McCambley, Chief Marketing Officer, Saatva (https://www.saatva.com/), share lesson-filled stories from his work with AT&T, Sports Illustrated, Boston Edison, Saatva, and many more brands.
Lessons from this episode
One of the most important lessons he learned as a creative person came as a result of things he DID NOT makeThere is someone to delight at the other end of every adCreate a form of advertising that is at once a gift to the consumer, and a doorway to a universe of possibilityIf you always keep your promises, you will be the kind of person people want to do business withFocus makes an ad great If you want to create and innovate, you should surround yourself with creative and innovative people Related content mentioned in this episode
MECLABS Institute Research Library (https://meclabs.com/research)
Marketing 101: What is baking in? (https://sherpablog.marketingsherpa.com/marketing/marketing-101-what-is-baking-in/)
Marketing 101: What are microsites? (plus 3 successful microsite examples and 2 missteps) (https://sherpablog.marketingsherpa.com/marketing/marketing-101-what-are-microsites/)
Content Marketing and SEO: The world doesn’t need another blog post (https://sherpablog.marketingsherpa.com/search-marketing/customer-focused-content-marketing/)
Informed Dissent: The best marketing campaigns come from the best ideas (https://sherpablog.marketingsherpa.com/online-marketing/marketing-dissent-campaigns/)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).
Get more episodes
To receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newsletters
Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
57 min