A heritage brand about creating content for social media Social Media Sucks
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- Marketing
How does a heritage brand live on social media? In this episode of the Social Media Sucks podcast, we have Maja Fabech, Head of Social Media and Influencers at Matas with us. And if you don’t live in Denmark, you’re probably wondering what Matas is? Matas is an institution when it comes to beauty and health products. The audience is as versatile as the product catalog, the in-store customer experience is a trademark and the company date back to 1949. So what can this 73-year-old brand teach us about social media strategy? The answer is… A LOT.
Matas has become a huge success on TikTok with its insightful, creative and relatable content that resonates with both Gen Z and boomers. The brand is also an inspiration for utilizing the social platforms' shopping features in its social media strategy. In this episode, we go behind the scenes to discuss how a heritage brand lives (and thrives) on social media.
Give this episode a listen if you want to learn about:
How you grow your social media team TikTok production VS. other content production How to be diverse without being overly cringe Matas impressive TikTok saga Streamlining the in-store experience with social commerce Ideating and creating content for social media Gen Z humor, is it that different? Create synergy between platforms Matas in-house TikTok stars How to listen to your social media community
Alongside Maja Fabech, we have the brilliant duo Yu Zhao and Chris Kubbernus.
Thank you for listening to the Social Media Sucks podcast 🎧
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
How does a heritage brand live on social media? In this episode of the Social Media Sucks podcast, we have Maja Fabech, Head of Social Media and Influencers at Matas with us. And if you don’t live in Denmark, you’re probably wondering what Matas is? Matas is an institution when it comes to beauty and health products. The audience is as versatile as the product catalog, the in-store customer experience is a trademark and the company date back to 1949. So what can this 73-year-old brand teach us about social media strategy? The answer is… A LOT.
Matas has become a huge success on TikTok with its insightful, creative and relatable content that resonates with both Gen Z and boomers. The brand is also an inspiration for utilizing the social platforms' shopping features in its social media strategy. In this episode, we go behind the scenes to discuss how a heritage brand lives (and thrives) on social media.
Give this episode a listen if you want to learn about:
How you grow your social media team TikTok production VS. other content production How to be diverse without being overly cringe Matas impressive TikTok saga Streamlining the in-store experience with social commerce Ideating and creating content for social media Gen Z humor, is it that different? Create synergy between platforms Matas in-house TikTok stars How to listen to your social media community
Alongside Maja Fabech, we have the brilliant duo Yu Zhao and Chris Kubbernus.
Thank you for listening to the Social Media Sucks podcast 🎧
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g
45 min