50 episodes

Remove the suck from social media. Get the scoop on social media news, trends, topics and tactics from the experts.

Learn more about social media agency Kubbco - https://www.kubbco.com.

Social Media Sucks Kubbco

    • Business
    • 5.0 • 91 Ratings

Remove the suck from social media. Get the scoop on social media news, trends, topics and tactics from the experts.

Learn more about social media agency Kubbco - https://www.kubbco.com.

    How to build great, sustainable content for social media

    How to build great, sustainable content for social media

    What is great social media content? How do you generate thumb-stopping social media content ideas? And what do you need to build an amazing social media content strategy – one that’s sure to achieve the right kind of response from exactly the people who most need to engage with your content and brand? There may be no better person to put those questions to than Kubbco’s very own Chief Creative Officer, Emils Lukasevics.
    Emils Lukasevics guested this episode of the Social Media Sucks podcast to share his thoughts and experience from a career dedicated to creating content for social media and other channels – from small documentaries to community-building SoMe campaigns for major international brands. Tap into this long-awaited episode brimming with data, advice and fascinating shout-outs. And sample Emils’ many personal highlights collected as a result of studying brands who set the standard for, and reliably put out the best social media content.
    Thank you for listening to the Social Media Sucks podcast.
    Useful links
    Instagram: @teamkubbco
    TikTok: @kubbco
    Twitter: @KubbAndCo
    LinkedIn: Kubbco
    Blogs: Kubbco.com
    Audio podcast: https://pod.link/kubbco
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief (Social media news): https://bit.ly/3I68D6g

    • 43 min
    A heritage brand about creating content for social media

    A heritage brand about creating content for social media

    How does a heritage brand live on social media? In this episode of the Social Media Sucks podcast, we have Maja Fabech, Head of Social Media and Influencers at Matas with us. And if you don’t live in Denmark, you’re probably wondering what Matas is? Matas is an institution when it comes to beauty and health products. The audience is as versatile as the product catalog, the in-store customer experience is a trademark and the company date back to 1949. So what can this 73-year-old brand teach us about social media strategy? The answer is… A LOT. 
     
    Matas has become a huge success on TikTok with its insightful, creative and relatable content that resonates with both Gen Z and boomers. The brand is also an inspiration for utilizing the social platforms' shopping features in its social media strategy. In this episode, we go behind the scenes to discuss how a heritage brand lives (and thrives) on social media.  
     
    Give this episode a listen if you want to learn about:
    How you grow your social media team TikTok production VS. other content production  How to be diverse without being overly cringe  Matas impressive TikTok saga  Streamlining the in-store experience with social commerce  Ideating and creating content for social media  Gen Z humor, is it that different?  Create synergy between platforms  Matas in-house TikTok stars  How to listen to your social media community  
    Alongside Maja Fabech, we have the brilliant duo Yu Zhao and Chris Kubbernus. 
     
    Thank you for listening to the Social Media Sucks podcast 🎧
     
    Useful links
    Instagram: @teamkubbco
    TikTok: @kubbco
    Twitter: @KubbAndCo
    LinkedIn: Kubbco
    Blogs: Kubbco.com
    Audio podcast: https://pod.link/kubbco
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief (Social media news): https://bit.ly/3I68D6g
     

    • 45 min
    How Miinto is leveraging SoMe in order to drive luxury fashion sales

    How Miinto is leveraging SoMe in order to drive luxury fashion sales

    Malthe Cederborg, CMO at Miinto, guested this episode of the Social Media Sucks podcast to talk about social media commerce, luxury fashion retail, paid social media and why you need a strong social media strategy to run a modern retail e-business.
    This episode is for anyone with an interest in content creation and marketing strategies for social media. As the conversation shows, Malthe is a knowledgeable speaker about everything from social media ads and social commerce to, say, Instagram paid promotion, paid advertising on Facebook and social media KPIs.
    Although his tenure at Miinto has only just entered its sixth year, Malthe has got his finger squarely on the pulse of social media ecommerce and the luxury fashion industry. The wealth of actionable knowhow he brings to this conversation is sure to benefit anyone looking to reach, target and inspire their social media audiences. Thank you for listening!
     
    Useful links
    Instagram: @teamkubbco
    TikTok: @kubbco
    Twitter: @KubbAndCo
    LinkedIn: Kubbco
    Blogs: Kubbco.com
    Audio podcast: https://pod.link/kubbco
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief (Social media news): https://bit.ly/3I68D6g 

    • 40 min
    How brands turn serious business into creative content on TikTok

    How brands turn serious business into creative content on TikTok

    Should all brands join TikTok? What is the most successful TikTok marketing strategy? And how to go viral on TikTok as a brand? For a business, it might seem like a big step to join the platform known for its dancing teenage girls, but TikTok has become a global force. Leading to viral trends that influence the news, sold-out product shelves in stores and a deeper connection between brands and consumers. 
     
    In this episode, you'll learn from our very own Head of TikTok, Malene Hold, about
    the great creative tool TikTok is and how it stands out from its competitors Gen T, the cross-generational community on TikTok  The viral story behind #couchguy  TikTok advertising examples  the brands that SHOULDN'T join TikTok TikTok influencer marketing best practices how conservative industries can succeed on the platform   
    As always, the expert is accompanied by the lovely hosts Yu Zhao and Chris Kubbernus. 
     
    Thank you for listening to the Social Media Sucks podcast 🫶
     
    Useful links
    Instagram: @teamkubbco
    TikTok: @kubbco
    Twitter: @KubbAndCo
    LinkedIn: Kubbco
    Blogs: Kubbco.com
    Audio podcast: https://pod.link/kubbco
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief (Social media news): https://bit.ly/3I68D6g

    • 43 min
    Meta versus TikTok – the death battle you didn't see coming

    Meta versus TikTok – the death battle you didn't see coming

    For the past couple of years, Meta has been in good company when it comes to user base, creators and platform innovation. There's no doubt that TikTok has been revolutionizing the social media industry. In our latest episode of Social Media Sucks, Chris, Yu and Hawra try to predict future scenarios:
    will they stop copying each other's features? Is long format here to stay? Which one will win creators' trust? What role does Youtube play in this "battle"? Keep listening to find out!
    Useful links
    Instagram: @teamkubbco
    TikTok: @kubbco
    Twitter: @KubbAndCo
    LinkedIn: Kubbco
    Blogs: Kubbco.com
    Audio podcast: https://pod.link/kubbco
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief (Social media news): https://bit.ly/3I68D6g

    • 18 min
    What esports communities have taught Astralis about business

    What esports communities have taught Astralis about business

    How do you run a fast-growing and profitable esports organisation in an age of constant SoMe diversification and evolution? More precisely, what do the potentials of social-first SoMe content mean for community building among the 3,2 billion global fans of gaming and esports?
     
    Astralis, a Danish esports company best known for their Fortnite, Counterstrike, League of Legends, Rainbow Six and Fifa teams, is committed to finding the answers. But more than that, Astralis has created a successful, international business by putting those answers to use – and by forging a brand-new corporate concept in which bringing carefully tailored SoMe content to the diverse global gaming community is one of the keys to success.
     
    In this episode, you'll learn from Benjamin Boraghi, Marketing Director at Astralis, about
    achieving business growth by nourishing community engagement, loyalty and adhesion the importance of passionate followers (ecstatic as well as disappointed) the 3 Rs: Reach, Relevance and Revenue why growing followers is meaningless if you can’t turn them into active esports community members social media community management as an indispensable activity for anyone running a progressive business in the entertainment-industry different SoMe platforms and why adopting a custom approach to each one is crucial and – last but not least – the cultural significance of gaming teams, esports tournaments and esports teams  
     
    Thanks for listening to this episode of the Social Media Sucks podcast!
     
    Useful links
    Instagram: https://www.instagram.com/teamkubbco 
    TikTok: https://vm.tiktok.com/ZMNd46Go2/
    Twitter: https://twitter.com/KubbAndCo 
    LinkedIn: https://www.linkedin.com/company/kubbco 
    Blogs: Kubbco.com
    Audio podcast: https://pod.link/kubbco
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief (Social media news): https://bit.ly/3I68D6g

    • 50 min

Customer Reviews

5.0 out of 5
91 Ratings

91 Ratings

Waleed C ,

Authentic!

Chris and the team tell it like it is. They get to the point and discuss things they know and do. Real practical advice that you can use for your business or growing side hustle.

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