A New Direction Jay Izso

Increase Profitability with the Right Marketing Message

We all know marketing is important. But is your marketing positively influencing your profitability?



Often times in business we just turn things over to a marketing department and we hope for the best.



And often times marketing is filled with jargon that sounds great and impressive, but there is no direct causation to profitability.



Instead of you sitting on the outside wondering what marketing can be effective, it would be better to educate yourself so that you can create great marketing ideas that change



your bottom-line. On this episode of A New Direction, we bring back Daniel Den co-author of the book "Ideas That Influence".



Daniel Den's Book "Ideas That Influence: The Proven Step by Step Process for Promoting the Perfect Marketing Message to Your Most Profitable Clients" is not going to be found on Amazon or a local book store.



You must order it free from their website, Free Box Ideas That Influence Book - Daniel Den - Big Ideas (bigideasbox.com) (You pay only shipping.



I can tell you this the entire package comes with a coffee mug, ideas, the book, note pad and so much more!



If you want to change your marketing message.  If you need to know what your marketing "X" factor is.  Then just get your free box with the book, "Ideas the Influence".



You will not regret it.



We are so grateful for the financial support of the sponsors of A New Direction.  They really do help us secure great authors, books, and distribute the show.



Please go to their websites and thank them.  Even going to their social media pages and giving them a LIKE would be awesome!



EPIC Physical Therapy is the choice of professional athletes as well as people who have been injure or recovering from surgery.



Listen even if you just want to move and feel better they can help with that too.  They have the latest equipment and technology, but perhaps their greatest asset is their people.



They have the certified staff that will design a customized treatment plan specifically for YOU.  They understand that therapy is more than physical, it is also a mental, emotional, and spiritual recovery as well.



Look if you want EPIC Relief, EPIC Recovery, and EPIC Results start with EPIC Physical Therapy – www.EPIC pt.com



Linda Craft Team, Realtors, their clients say that their customer service is “legendary” and the reason for that is because for more than 39 years they build and maintain personal relationships with their clients.



Why?  Because buying and selling of a house is a great deal more than a business transaction, it is a life altering experience.



That’s because we don’t just live in a home, some of our most significant memories will be made in that home.



Linda and her team are dedicated to taking care of your memory maker as if it were their own.



Whether you are about to purchase a new home, or sell your current home, start with the relationship legends.  Start with Linda Craft Team, Realtors – a href="https://www.lindacraft.

60% of Sales People Never Meet Their Quota...

The Question is "why" and what Can You as a Sales Manager

Do about it?

Well here it is episode 300!

Wow!  I can't believe we have been doing this show for 6 years.  It has been an awesome time.  And you know what?  I LOVE IT!!!



So in this 300th episode we talk sales with our friend Steve Weinberg and his latest book.  Join us!



Did you know that 60% of salespeople never reach their sales quota?



You may think it's 50/50 but in fact most do not make their sales quota. Why?



This is the frustration for many CEO's and sales managers. It is the question of how do we improve our salespeople?



The first look is often and probably should be the sales team manager. They are like a coach of a sports team. They often get too much blame and the eyes of the sale staff, they can get too much credit.



Okay so what does a great sales manager do to help get their sales to excel?



Well in this episode of A New Direction Best Selling Author, Veteran Sales Success Expert and Sales Whisperer (I call him that) Steve Weinberg joins us to get us "Above Quota Sales Managment: Tips and Techniques to Get the Best Out of Your Sales Team".



You will not want to miss Steve's practical insights, from his years of experience and research.



Steve Weinberg's new book, "Above Quota Sales Managment: Tips and Techniques to Get the Best Out of Your Sales Team" is an absolute must read!



The book is a culmination of Steve's successful experience as salesperson who has closed over $500 million dollars in sales, and research in the field.



Above Quota Sales Management is a practical guide and handbook for those who truly want to either change the direction of their sales team or want the best out of them.



The book dives into areas that typical sales books do not.  Talking about the change in what sales managers do, and how the interact with their salespeople, dealing with the personalities of a buyer, understanding the nature of personal assistants who are protecting the decision makers and more!



Great book get your copy from Amazon or wherever books are sold...

Get 101 Lessons from an Entrepreneur Who Made It Big!

I think all of us dream of working for ourselves at some point or another. We all like the idea of being an entrepreneur.



But let's be honest, being an entrepreneur is not easy. In fact it takes a lot of guts, a lot of resilience, sleeplessness nights, and spending a lot of your time alone.



But one of the ways you can get through it is when you are able to talk with the people who have done it and done it successfully.



And that is exactly why we bring best-selling author and entrepreneur Larry Gaynor to A New Direction to give us...well...A New Direction when it comes to being an entrepreneur.



Entrepreneur Larry Gaynor's new book "Take a Chance!  101 Entrepreneurial Lessons for Making it Big" is the perfect book for every entrepreneur regardless of the stage you are in.



Personally, I love books that have numbered lessons and tips.  Each one makes you think and reflect if you are doing the same thing.



What makes this entrepreneur book more powerful, it is written by a person who is in the middle of it, had to build it from the ground up, maintain it, and create a legacy from it.



The book is filled not only with practical and useful tools and tips, but has great stories that help make the lesson really come to life.



If you are an entrepreneur, or considering becoming one, this book is one that you will want to read, keep on your bookshelf and use it as a refence.



Please say thank you to our sponsors of A New Direction.  There support helps us bring great authors and experts every week.  Go to their Websites and LIKE their fan pages:



EPIC Physical Therapy from everyday people like you and I, to professional athletes they have the certified staff and the cutting edge equipment to help you not only recover but to truly “Thrive” in your life.



When you want EPIC Relief, EPIC Recover, and EPIC Results head on over to EPIC Physical Therapy.. www.EPICpt.com



Linda Craft Team, Realtors for more than 39 years they have been helping people all over the world take the stress out of real estate.



They built their business one relationship at a time and continue that same tradition today.



They recognize your home is more than bricks and mortar, but that is truly built on your memories.



When you are ready to sell or buy your home, start with the relationship builders and home transition experts.  Start with Linda Craft Team, Realtors… www.LindaCraft.com



Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction.



Maybe your wondering, “Why should I hire you as a coach”.  Well here are the top 6 of the many reasons people hire me to be their coach.



 



* Expertise and Experience: Jay brings a wealth of knowledge and experience in areas such as psychology, personal development, and business coaching due to his background in psychology and his aspirations to be a top life and business coach.

* Passion and Dedication: Jay’s passion for helping people and his commitment to personal growth and development make him a compelling choice for those seeking guidance and support in achieving their goals.

* Holistic Approach: Jay’s diverse interests and goals suggest that he may take a holistic approach to coaching, addressing various aspects of life including relationships, career, health,

Build Wealth Through a Franchise

There are tons of people out there who want to tell you how to build wealth. Some are successful and others...not so much.



But perhaps one idea of wealth creation has been overlooked by you and others. And that is owning a franchise.



Look creating your own business can be difficult, but you can still own your own business by investing in a franchise.



Perhaps one of the biggest mistakes people make when trying to purchase a franchise is how to go about selecting the right one, and asking the right questions.



In this episode of A New Direction Franchise Expert and Franchise Consultant Gregory Mohr joins us to help us make the best decision when it comes to franchise ownership.



You may think this may not apply to you...so did I until I read his book, "Real Freedom". A franchise may just be the ticket for building wealth that you have over looked.



Greg Mohr's book, "Real Freedom: Why Franchises Are Worth Considering and How They Can Be Used for Building Wealth is 101 pages of gaining an introductory and practical understanding of how to find the right franchise for you.



Real Freedom shares real stories and provides real examples of how people changed their lives buy purchasing a franchise.



Real Freedom takes a deep dive into understanding the pros and cons of owning a franchise, and the insights into how you can finance and purchase a franchise.



Greg Mohr's franchise coaching experience is invaluable as you read this book as he is able to help us understand some of the details of franchising that we might otherwise overlook.



This is a great show and a great information.  If you have ever thought about getting into franchising, and not sure what franchises are available Greg Mohr makes it easy.



As a free give you can download your FREE pdf copy of the Greg Mohr's Wall Street Journal best-selling book for free by going to FranciseMaven.com



EPIC physical therapy, they are my physical therapists and here is just one of the reasons why:



> Cutting-edge equipment

>Certified in the latest therapies

>Professional athletes use them

>They design customized treatment programs



That’s just some of the reasons why I go.  And you can expect the same, so when you are ready for EPIC relief, EPIC recovery, and EPIC results go to EPIC physical Therapy. www.EPICpt.com



Linda Craft  Team, Realtors, for more than 39 years they have been helping people all over the world protect their dreams and make new ones.



Let’s be honest, most people will never think about the price of the home they purchased and sold…but we all will think about the memories that were made in that home.



The powerful emotions that were in that home.  Because at the end of the day that is what makes the home.



The memories and the emotions of those memories.  The Linda Craft Team continue the tradition of being the “memory makers” by giving the home you are ready to sell the marketing and attention it deserves,

14 Mindsets and Behaviors to Live Your Most Successful Life

We all have different definitions of what a successful life looks like. But there are specific ways of thinking and acting that lead to a more successful life.



So why do people not make these changes if that means a more successful life is in store?



It really comes down to one thing...a resistance to change. Sadly we have all developed patterns of thinking, believing, and behaving that even though they may not be good for us...we are reluctant to change.



In this episode of A New Direction Best-Selling Author Rand Selig joins us again to dig deeper into the changes that we all can make to live our most successful life.



From his book "Thriving", this is a show that if you will follow Rand's guidance will lead you to the place you dreamed of being.



Rand Selig's book, "Thriving!: How to Create a Healthier, Happier, and More Prosperous Life" is a complete book into living a truly more successful life.



Thriving! is in my opinion one of the most comprehensive books on how to live a successful life on the market today.



The book covers everything from building your character, to improving your relationship with your self to handling aging and death.



The book also covers how to deal with others, how to manage ourselves and others.  Finding purpose and meaning and so much more!



If you are ready to live a thriving successful life, then you need a copy of Thriving!



Please thank our sponsors for their financial and public support of A New Direction:



EPIC Physical Therapy:  These are not only my physical therapists, but the physical therapists of many professional athletes.



When you want EPIC relief, EPIC recovery, and EPIC Results!  Head on over to EPIC Physical Therapy… www.EPICpt.com



Tell them you saw them on A New Direction.



Linda Craft Team, Realtors they are the memory makers and they have the knowledge how to help you in any market your home in any market.



Linda started her business in 1985 when interest rates were as high as 16-18%.  So, there is not a climate where can any buyer or seller find or sell their home.



Sure there other realtors may have experience.  But Linda Craft Team have the experience of great success for their clients.



When you're ready to sell or by, head on over to Linda Craft Team…www.LindaCraft.com



Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction.



Maybe your wondering, “Why should I hire you as a coach”.  Well here are the top 6 of the many reasons people hire me to be their coach.



 



* Expertise and Experience: Jay brings a wealth of knowledge and experience in areas such as psychology, personal development, and business coaching due to his background in psychology and his aspirations to be a top life and business coach.

* Passion and Dedication: Jay’s passion for helping people and his commitment to personal growth and development make him a compelling choice f...

Learn to Create a Marketing Message that Really Resonates with Your Target Audience

There are so many marketing messages coming at us from different directions. Everyone is after our attention.



If you are an entrepreneur or small business owner, finding the right marketing message can be a tremendous challenge.



What is more if you are that small business, trying to compete with the "Kings of the Mountain", have billions of dollars to spend on marketing you may feel overwhelming.



What can you do? How do you carve a marketing message that will make a difference.



Welcome to this episode of A New Direction Best Selling Author and Marketing Researcher and expert Daniel Den joins to help you create a marketing message that will grow your company.



Daniel Den's co-authored book with Pedro Superti "Ideas that Influence: The Proven Step-By-Step Process For Promoting The Perfect Marketing Message To Your Most Profitable Audiences" is an absolute necessity to every business marketing toolkit.



Ideas that Influence Start with helping us create visual of our message by calling it the "microphone message".  That is, is your message really being heard?



Through out the entire book Daniel Den and Pedro Superti walk us through 9 pillars of marketing that will help you carve out a message that will make you stand out even among the giants of any industry.



Personally, I have found this book to be really helpful, as it helped me identify where my marketing messages were weak, and were I need to do more work in building a better message the resonates with my target audience.  Get the book, and the box set is comes with it.  Order Here:  Ideas That Influence



We at A New Direction are so grateful for the financial support of our sponsors.  Please do us a favor go to their website, LIKE their social media pages, and tell them thank you!



EPIC Physical Therapy, I use them whether it be for an injury, post surgery, every day aches and pains, and when I want to get a little more out of my body for athletics.



They are the top choice for professional athletes as well as non-athletes.



Do yourself and your recovery a favor when you are ready for EPIC Relief, EPIC Recovery, and EPIC results check out EPIC Physical Therapy www.EPICpt.com



Linda Craft Team, Realtors, for more than 39 years the choice of thousands when it comes to real estate.



And regardless of where you live you can meet with them virtually.



They have been on the cutting edge of technology helping people around the world finding the very best professionals to help sell or buy a new home.