Aaron Gleason, Golf Geek Co-Founder, announces FairPlay Guardian The Tech Caddie
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- Technology
In this episode of the Tech Caddie podcast, Mike Hendrix interviews Aaron Gleason from Golf Geek Software. They discuss the issue of reselling tee times at LA City Golf courses and how Golf Geek's FairPlay Guardian technology can help detect and prevent fraudulent activity. They also talk about the importance of knowing the conversion rate of a booking engine and how marketing automation can help increase revenue. Golf Geek aims to simplify success by driving more people to the booking engine and providing a user-friendly experience. They also emphasize the need for proper pricing and value measurement to attract and retain customers.
Takeaways
Golf Geek's FairPlay Guardian technology can detect and prevent fraudulent activity in tee time bookings.Knowing the conversion rate of a booking engine is crucial for understanding business performance.
Marketing automation can help increase revenue by driving more people to the booking engine.
Proper pricing and value measurement are important for attracting and retaining customers.
Golf Geek is focused on solving problems for golf courses with a net benefit of increased revenue.
In this episode of the Tech Caddie podcast, Mike Hendrix interviews Aaron Gleason from Golf Geek Software. They discuss the issue of reselling tee times at LA City Golf courses and how Golf Geek's FairPlay Guardian technology can help detect and prevent fraudulent activity. They also talk about the importance of knowing the conversion rate of a booking engine and how marketing automation can help increase revenue. Golf Geek aims to simplify success by driving more people to the booking engine and providing a user-friendly experience. They also emphasize the need for proper pricing and value measurement to attract and retain customers.
Takeaways
Golf Geek's FairPlay Guardian technology can detect and prevent fraudulent activity in tee time bookings.Knowing the conversion rate of a booking engine is crucial for understanding business performance.
Marketing automation can help increase revenue by driving more people to the booking engine.
Proper pricing and value measurement are important for attracting and retaining customers.
Golf Geek is focused on solving problems for golf courses with a net benefit of increased revenue.