“How Not to Suck at Marketing”, was not only a standing-room-only breakout session for Jeff Perkins, currently CMO & Head of Product at ParkMobile in a previous role, but also the title of his recently published marketing book. From White House intern for the Clinton Administration to CMO, his journey has been very interesting.
If you're an aspiring CMO or need a bit of inspiration from the success that Jeff’s team has had in growing to over 400 locations across the country for ParkMobile’s contactless parking and midterm mobility app, then this episode is for you.
We explore Jeff’s path from big-name NY Advertising agencies, to SaaS start-up and his current role as CMO for ParkMobile.
In this 120 second snippet, we discuss the “aha moments” of sharing parking mobility data to his b2b clients and leveraging thought leadership and data to build a brand for ParkMobile.
🌎Thought Leadership Content Creates Community
Leveraging Agency Client Side Experience B2C for B2B
📚 Business book recommendations
👉 Get more about his unique career growth story and product marketing growth strategies on this episode highlight of Smart Chickens A Diversity Meets Innovation and Growth Podcast & Show (links in comments)!
#businesspodcasts #peakcommunity #contentmarketing #parkmobile