Smart Chickens is intentionally a quirky, yet intelligently poised dialogue B2B SaaS and Demand Gen podcast. In this podcast, you will hear from professionals in SaaS and B2B share best practices they deploy at their organizations as well as a bit about their career journey stories. They also will share their point of view around creativity, innovation, and strategies they've used to become better at marketing, sales, and leadership roles to help drive revenue and market share.
We highlight both the wins and losses, what strategies worked, and how their “different way of thinking” made them, their teams, and overall their companies better.
Our non-scripted conversations will cover most of the following topics and stories.
1. How has their origin story shaped them and their journey in business and life
2. How they create and execute demand gen best practices to drive revenue
3. What they are experiencing now within their industry and growth strategies
4. How they are pivoting to address the ever-evolving changes in B2B SaaS
5. What book recommendations and advice do they have for aspiring entrepreneurs and business professionals
6. What advice they would give a younger self with 2020 hindsight
Retail's Holy Grail: An All-in-one CDP, Customer Data Platform to Measure Online and Offline Campaigns
In this episode of Smarts Chickens, we are joined by Greg Blazewicz, CEO of SALESManago & Daniele Sebastiano Murgo, Director of Sales discuss where online and offline retailers are heading, using their all-in-one customer experience data platform, Salesmanago.com
Since its inception in 2012, SALESManago has carved a niche for itself as the only no-code, AI-driven CDXP (all-in-one customer data platform & customer experience platform). The platform is used by over 2000 midmarket and large enterprises in 50 countries which includes notable chains like Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.
Financial Times ranks SALESmanago as the fastest-growing marketing automation platform in Europe. The company has seen steady growth since 2016. From $8M APR to $25M APR in the span of five years, this upward trend of steady growth is expected to continue for another five years!
Throughout the episode, Greg and Daniele discuss how SALESManago has aligned itself as a force multiplier because of its ability to deliver personalized experiences for its consumers. With the help of AI personalization, delivering marketing execution channels has never been so easy.
The forecast is expecting $4.4 trillion in earnings and both Daniele & Greg discuss how e-commerce retailers can get a piece of the pie during these exciting times of growth and prosperity. Greg and Daniele both emphasize the missions of the company, chief among those is their unique ability to hit verticals for consumers in all industries.
The Impact Of Digital Pollution in B2B Marketing | Ethan Beute, Chief Evangelist of BombBomb
In this episode of Smarts Chickens, we are joined by Ethan Beute, Chief Evangelist of BombBomb.
BombBomb is a platform that humanizes the experience of communication by using face to face video tools that many of us are already familiar with!
Ethan Beute discusses the importance of getting crafty with your messaging strategies and a video format is a big proponent of their continued success. The technical jargon and conventional methods of sending cold emails is, as Ethan describes “not efficient in targeting and addressing the needs of your consumers.” Blocks of text that don’t have a face to the messaging will go unnoticed because it’s hard for consumers to see the value in what they’re getting
Ethan addresses how BombBomb mitigates many of these setbacks; coupled with the new book “Human-Centered Communication, and Digital Pollution”, which he wrote to further explain how to combat these antiquated methods of outreach. By keeping the experiences personal and meaningful, it allows entrepreneurs to stay engaged with their consumers even in the midst of this remote environment where many of our interactions are conducted through virtual means.
Changing the ID Verification market, with a tech data-driven platform respecting the privacy of clients/users.
In this episode, we are joined by Jay Maaraoui, CEO of Vyyer.
Vyyer is a technology company that invented the first anonymous ID verification and they are also a product platform.
To date, Vyyer has accrued a variety of accolades. They are about 100 times faster than other privacy platforms, such as Trulio.
Jay goes into detail, discussing how his inner entrepreneurial spirit and family upbringing, inspired him to start the business.
As he states: “In Lebanese culture, there are a lot of entrepreneurs, my father as a prime example of what it meant to be a true entrepreneur.”
Jay’s vision with Vyyer is to go above and beyond in promoting practical and efficient security measures, when it comes to our privacy and security.
One of the biggest turning points for starting Vyyer, was due to someone stealing his sister’s identity when she was young.
Jay discusses a wide array of topics. Chief among those is the huge loopholes in the banking industry when it comes to security.
As it relates to privacy and compliance, Vyyer is breaking the mold and going about conducting these procedures in a manner that is in the best interest of everyone who is involved.
As it stands now, many companies are utilizing the same cookie cutter protocols when conducting security and privacy tasks.
Jay discusses how privacy is a “fear-driven consumption”, but that other companies like Trulio, aren’t doing enough to guarantee the safety and well-being of its patrons.
Users want to be presented with a fair choice when it comes to these matters, and this is where Vyyer is doing its due diligence in being innovative and ahead of the curve.
Connecting All Data Points From Marketing, Sales, and Customer Success to Generate Revenue Using MindTickle
🔴 The Smart Chickens Podcast 🐔 is an effort for teach at the world the secrets of the b2b Saas Deman Generation Growth. Every week our guest, that life in the sales and big marketing world, tell us about their goals, problem and solutions to growth their companies.
🟣 All its work is possible thanks of friends of digitechy.com the best 👏 demand generation growth consulgency 📈
🔵 Conect with our Host and founder od Digitechy in linkedIn 👉 https://www.linkedin.com/in/gianni-qu...
🟠 The others episodes and secrets os revenew groth in our web 👉 https://digitechy.com/smart-chickens/
NOT need Venture Capital Investment to be a successful SaaS Company | Guillaume Moubeche CEO of lemlist
In today’s episode, we are joined by Guillaume Moubeche or “G”, Founder of Lemlist, which was launched in 2018.
As Guillaume describes: Lemlist is the first email outreach platform that allows you to automatically create personal images and videos for your campaigns.
They also have the capabilities to help you jumpstart relationships by making your cold emails highly personalized and engaging from day one.
You can also streamline and automate your follow-ups, put repetitive tasks on autopilot and be up to date with all of your tasks and objectives.
Lemlist’s list of accolades is continuing to grow. Guillaume has brought the company to a point where it has amassed “8 million in Annual Recurring Revenue (ARR) in 3.5 years time!”
His community has been dubbed as the “Lemlist Family”, as being consumer-oriented is what it’s all about for G and his expansive team.
To date, Lemlist has 10k+ customers worldwide, has hired 40+ people for the team, and not to mention, all of this has been achieved without funding.
Guillaume even mentions that he turned down a “30 million dollar venture capital investment”, in order to focus on organically growing the business and prioritizing the interactions with the customers.
G is a firm believer that having the funds is not what will make or break a business, especially if this is a journey that you’re in for the long haul.
As he puts it: “Stop raising funds. Go build your product and engage with customers.”
G goes on to discuss that entrepreneurs should run the business the way THEY want to run it, and any outside involvement can pigeon hole the framework of the company.
Sam Capra: What it means to be successful in B2B sales?
In this episode, we are joined by Sam Capra - VP of Sales at flexEngage. He also does double duty as the podcast host of Sales Samurai, which is dedicated to helping and educating workers in the B2B sales sector.
flexEngage is the leading provider of personalized transactional communications for retailers, it has enabled brands like Under Armour, GNC, DXL, and 5.11 Tactical to transform standard transactional touchpoints (receipts, order status messages, and shipment tracking page) into dynamic engagement channels that garner loyalty and revenue.
Sam talks about what it means to be successful in B2B sales and how it’s important to understand all sectors of B2B marketing, whether it’s from the enterprise or startup level. Also mentions the effects of linchpin technology and outreach and its impact on the current climate of B2B marketing and sales
Valuable insights and experiences at every turn
The Smart Chickens podcast unlocks powerful and very candid conversations around businesses of all sorts and experiences of people from different backgrounds. One word that describes Gianna Quintana’s exciting show is DIVERSE! You really get it all and the thought provocation is amazing. It’s helped me in my own career and personal life.
Seeing things through the lenses of experts I other wise wouldn’t be exposed to was my favorite aspect of the podcast. You get it all on this one.
Now to patiently wait until the next episode...
Gianni is an insightful host who knows his marketing
Good podcasts are built around good questions, and Gianni definitely delivers this. Thoughtful and in-depth podcast about all things marketing.