1 hr 1 min
The Impact Of Digital Pollution in B2B Marketing | Ethan Beute, Chief Evangelist of BombBomb Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast
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- Marketing
In this episode of Smarts Chickens, we are joined by Ethan Beute, Chief Evangelist of BombBomb.
BombBomb is a platform that humanizes the experience of communication by using face to face video tools that many of us are already familiar with!
Ethan Beute discusses the importance of getting crafty with your messaging strategies and a video format is a big proponent of their continued success. The technical jargon and conventional methods of sending cold emails is, as Ethan describes “not efficient in targeting and addressing the needs of your consumers.” Blocks of text that don’t have a face to the messaging will go unnoticed because it’s hard for consumers to see the value in what they’re getting
Ethan addresses how BombBomb mitigates many of these setbacks; coupled with the new book “Human-Centered Communication, and Digital Pollution”, which he wrote to further explain how to combat these antiquated methods of outreach. By keeping the experiences personal and meaningful, it allows entrepreneurs to stay engaged with their consumers even in the midst of this remote environment where many of our interactions are conducted through virtual means.
In this episode of Smarts Chickens, we are joined by Ethan Beute, Chief Evangelist of BombBomb.
BombBomb is a platform that humanizes the experience of communication by using face to face video tools that many of us are already familiar with!
Ethan Beute discusses the importance of getting crafty with your messaging strategies and a video format is a big proponent of their continued success. The technical jargon and conventional methods of sending cold emails is, as Ethan describes “not efficient in targeting and addressing the needs of your consumers.” Blocks of text that don’t have a face to the messaging will go unnoticed because it’s hard for consumers to see the value in what they’re getting
Ethan addresses how BombBomb mitigates many of these setbacks; coupled with the new book “Human-Centered Communication, and Digital Pollution”, which he wrote to further explain how to combat these antiquated methods of outreach. By keeping the experiences personal and meaningful, it allows entrepreneurs to stay engaged with their consumers even in the midst of this remote environment where many of our interactions are conducted through virtual means.
1 hr 1 min