Adding Delight Into Your Business #117 The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing

 

 

As we enter the close of 2020, it’s time to take a look at companies that are doing an excellent job of delighting their clients–and how the online business industry can take lessons from without entering a “keeping up with the Joneses” war.

TOPICS DISCUSSED IN THIS EPISODE:



* Why delight should be your focus when it comes to building relationships as an online business

* Swag and welcome gifts are not the only way to add delight–and how they can hurt you if not used strategically

* How the Red Cross went from being the most annoying thing in my life to a little lift in my step throughout the blood donation process

* Acknowledging where your clients are in their learning journey with you encourages them and helps them feel part of the process

* The benefits of treating your clients like people over numbers

* Taking a commodity–tea–and turning it into a buying experience

* Using a sale to increase VIP status

* The seasonal joys of Hallmark movies, and how they apply to your branding strategy as an online business



QUOTABLES:



“Content is one of the easiest ways to help your audience feel like they are your people.” – @britneygardnerClick To Tweet





“I would do a good service regardless, but it’s so much more fun for me when I know how I’m actually contributing.” – @britneygardnerClick To Tweet





“If you spend a little time learning what your tools can do for you, you can add perceived value in the client experience, thus adding testimonial opportunities.” – @britneygardnerClick To Tweet





“How can you acknowledge your clients, shout them out in a way that makes them feel special?” – @britneygardnerClick To Tweet





“How can you add a little FOMO into your business, like “Hey, I want to be a part of this great thing?”” – @britneygardnerClick To Tweet



RESOURCES MENTIONED:



* MemberVault – a learning management system for online businesses