53 min
Adrienne Wiley On Quitting Your Day Job Girl Gang Craft The Podcast
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- Entrepreneurship
Adrienne L. Wiley is the founder and lead designer for Frolick Jewelry. She launched Frolick in 2004, from a desire to create a collection of jewelry that was vintage inspired but contemporary and effortlessly chic for women of all ages. Adrienne initially learned to make jewelry as a hobby at age 15, but rekindled her interest years later after taking a class at a local bead store. In the beginning she made her designs at the kitchen table and sold them to friends and family. Six months after launching the line, Wiley decided to leave her job at a Fortune 500 company to pursue Frolick Jewelry full time. She spent the first year traveling around the country participating in shopping events and searching for premiere retail locations to carry the line. The line garners the attention of publications such as WWD, Lucky, Marie Claire, In Touch, SF Chronicle, and more. Celebs also love the line. Hollywood A-listers, including Chelsea Handler, Rachael Zoe, Mariah Carey, and Serena Williams, have been spotted wearing Frolick. Adrienne is also the owner of Covet, a jewelry and gift boutique opened in 2009 in SF's Inner Richmond neighborhood. Most recently, Wiley wrote Adventures in Wholesale, a book dedicated to helping emerging designers navigate what they'll encounter while building a wholesale business.
Adrienne hops on the podcast to discuss leaving her day job, how she cultivated all her wholesale accounts, and the future of retail in this global pandemic.
Show Notes
Level Up Academy
Ampjar
Adrienne L. Wiley is the founder and lead designer for Frolick Jewelry. She launched Frolick in 2004, from a desire to create a collection of jewelry that was vintage inspired but contemporary and effortlessly chic for women of all ages. Adrienne initially learned to make jewelry as a hobby at age 15, but rekindled her interest years later after taking a class at a local bead store. In the beginning she made her designs at the kitchen table and sold them to friends and family. Six months after launching the line, Wiley decided to leave her job at a Fortune 500 company to pursue Frolick Jewelry full time. She spent the first year traveling around the country participating in shopping events and searching for premiere retail locations to carry the line. The line garners the attention of publications such as WWD, Lucky, Marie Claire, In Touch, SF Chronicle, and more. Celebs also love the line. Hollywood A-listers, including Chelsea Handler, Rachael Zoe, Mariah Carey, and Serena Williams, have been spotted wearing Frolick. Adrienne is also the owner of Covet, a jewelry and gift boutique opened in 2009 in SF's Inner Richmond neighborhood. Most recently, Wiley wrote Adventures in Wholesale, a book dedicated to helping emerging designers navigate what they'll encounter while building a wholesale business.
Adrienne hops on the podcast to discuss leaving her day job, how she cultivated all her wholesale accounts, and the future of retail in this global pandemic.
Show Notes
Level Up Academy
Ampjar
53 min