How do I make money doing what I love? What can I do to grow my following? What is SEO? How do I excel at in-person sales, or build my e-commerce revenue? How do I balance running a business and being a human?
Welcome to Girl Gang Craft, The Podcast, where we answer these questions and dive into all things business, wellness, creativity and activism for artists and entrepreneurs. Your host Phoebe Sherman talks with impactful female founders for an inside look at the entrepreneurial experience, so you’ll come away with tangible steps to elevate your business.
Phoebe not only brings you inspiring founder stories, but insight on social media marketing, productivity, and the ultimate transparent look at her own business, so you can come away with actionable steps towards creating more revenue and the life of your dreams.
Are you ready? Because we believe that together we rise.
How to Make Reels + TikToks Happen for Your Biz with Phoebe Sherman
This week, GGC founder Phoebe Sherman shares her best tips for filming Reels and TikToks for your small business. Tune in for a quick crash course on why short-form video content is a non-negotiable in your marketing strategy and how to create original content that converts.
Noteworthy Quotes: [04:55] If you don’t have a marketing team, YOU are your marketing team—and organic content is free.
Show Notes GGC 5 Day Reel Challenge
How to Scale Your Product-Based Biz with Minna Khounlo-Sithep and Jacqueline Snyder of The Product Boss
Minna Khounlo-Sithep is an Amazon expert with over 15 years of entrepreneurial experience, a bachelor’s degree in Advertising, minor in Psychology, and a Master's degree in Business Administration. She is the owner of Lil’ Labels and currently has a revenue of multiple-6-figures, selling on multiple platforms, including Amazon, Walmart, and Jet. Minna is an Amazon expert and has helped many fellow business owners start and grow on Amazon.
Jacqueline Snyder is a fashion designer by trade and a business strategist. She is also the founder and CEO of Designer Consulting Co-Op and has over 12 years’ experience of coaching start-up fashion apparel and accessory brands.
Follow The Product Boss on IG: @theproductboss
Explore their offerings: www.theproductboss.com
According to the founders of The Product Boss, makers gotta make money. Otherwise, a business is just a hobby.
This week, Phoebe is joined by Minna and Jacqueline of The Product Boss, who aim to provide ideas and strategies to product entrepreneurs stuck in a sea of service-based advice. Tune in as they discuss the ins and outs of what it really takes to scale a product-based small business and to learn why the successful entrepreneurs-turned-coaches want makers to shift their mindset away from perfectionist ideals and limiting beliefs in order to take their beautiful offerings from “just a hobby” to a full-blown successful business.
Noteworthy quotes: [22:05] Makers gotta make money—otherwise, this is just a hobby.
[50:49] We can create beautiful products, but if there’s no one there to take us up on that offer, we’re not selling anything.
Show Notes Vendor applications
Holiday Gift Guide!
GGC 5 Day Reel Challenge
The Product Boss
Small Business Alchemy with Jules Benefico
Julie (Jules) Benefico is a Certified Clinical Herbalist with a passion to help others uncover the mysteries of their soul and heal naturally. Jules focuses on allyship, forgiveness, gratitude, shadow work, pleasure, and solidarity as tools to aid her herbal work. She believes that herbal medicine is an accessible earth-based healthcare system that digs deep to get to the root of ailments and not cover up symptoms.
For Jules Benefico, all businesses are relationships—not stagnant constants, but dynamic and ever-changing connections between people and offerings. And like all relationships, businesses can surface old wounds and new roadblocks along the entrepreneurial journey.
In this week’s episode, Phoebe sits down with Jules, longtime GGC community member (and ex-GGC partnerships lead!), Certified Clinical Herbalist, and founder of Boss Witch Botanicals, to explore the role of transformational healing and deep inner work in business growth and success.
Tune in as they explore the roots of common entrepreneurial roadblocks (especially for healers and witches) and how alchemy, inner child work, and even fear are powerful tools for long-term prosperity.
Noteworthy quotes: [11:00] Businesses are relationships. What we give to them and put into them is what we receive back.
[15:10] I’m not here to heal you. That’s not how it works. I’m here to hold space and support other people while they’re healing themselves. Healers are people who are actively healing themselves and holding space for other people.
[46:00] Don’t be afraid that you’re giving out too much. There’s always more that you’re going to give… Fear that you’ll “run out of content” isn’t accurate. Don’t overthink it. Share what excites you.
Winter Craft Fair Apps Are Open Holliday Gift Guide Apps Are Open
50% off your first year of Flodesk
How to Build a Product-Based Business with Claire Xue
Claire Xue serves as the CEO and founder of Moodelier, where she offers immersive and one-of-a-kind pieces and educational resources to help creative entrepreneurs achieve scroll-stoppingly captivating visuals. Over the course of her career, Claire has designed and created visually immersive events for Bumble, Phenomenal Women, and Flodesk, to name a few.
Claire has a passion for bridging the gap between art immersion and achievability for creatives around the world. You'll find her signature designs and pieces in creative photography and videography for some of the world's leading brands.
This week, Phoebe is joined by Claire Xue, visionary CEO and founder of Moodelier. Claire shares her journey before and after the launch of the wildly successful product-based business that helps other creatives style and design stellar photo shoots and immersive visual experiences.
Tune in to learn how Claire took her vision for Moodelier from ideation to execution, what strategies she employs to keep herself motivated, and what advice she has for creatives who are “waiting for the right moment” to start their dream business.
Noteworthy quotes: [12:25] Part of my strategy to keep myself accountable is making plans with others.
[33:41] When your brand grows or your brand presence grows, you do need to add different elements into your current branding—and that’s okay.
Craft Fair Applications:
Vendor applications for our 2022 holiday markets in Oakland, CA and Salem, MA open July 14, 2022. Sign up to be notified when apps open at girlgangcraft.com/events
Holiday Gift Guide Apps:
Join 100+ femme-led small businesses across the country in listing your biz on our upcoming Holiday Gift Guide! Applications open July 14, 2022. Sign up for our newsletter for updates.
Quixotic Design Co:
Ready to give your website the glow-up it deserves? Invest in a custom logo and site design with Quixotic Design Co. Mention GGC to get $100 off your service.
How to Tap Into Community with LaToya McInnis
This week, Phoebe catches up with LaToya McInnis, founder, creative director, and designer of Cocoacentric and longtime GGC community member. Tune in as they discuss how LaToya tapped into the power of community by way of in-person pop-up markets, online classes, and big brand partnerships.
As creative entrepreneurs, one of the hardest things to accept is we don’t know what we don’t know (about branding, partnerships, finances, etc.) and that trying to figure it out solo can be a path to discouragement and burnout. That’s where community comes in.
This week, Phoebe is joined by LaToya McInnis, founder, creative director, and designer of accessories brand Cocoacentric (plus longtime GGC community member!) to discuss the impact community opportunities and connections have had in her major success.
Learn how LaToya found her footing in the entrepreneurial world by way of in-person pop-up markets, online classes (like GGC’s Level Up Academy), and big brand partnerships—opportunities born from her willingness to say “YES” to new opportunities from her ever-growing community.
Noteworthy quotes: [31:13] You never know who’s looking at your brand.
[37:47] There are times where I get zero online sales. You can’t give up. You can’t stop.
Join the Clique Membership
Join the waitlist for our Reels Course:
Try the amazing female-founded 21 Seeds Tequila! use code GIRLPOWER at checkout for a $10 off your entire order.
How to Build a Values-Driven Business with Aleksandra Zee
Aleksandra Zee is an Oakland-based woodworker with a degree in Fine Arts whose work as a display artist for Anthropologie led her to a woodworking career. She creates and sells original and commissioned pieces, teaches workshops at her studio in Oakland, and speaks regularly to audiences about her craft. Her work has been featured in Dwell, C Magazine, San Francisco Gate, Esquire, 7x7, Desert Sun, Refinery29, and on the Urban Outfitters blog.
What does it truly look like to build (and maintain) a values-driven business alongside tremendous growth and success?
This week, Phoebe is joined by Oakland-based woodworker and artist Aleksandra Zee, who creates and sells original and commissioned pieces, teaches workshops at her studio in Oakland, speaks regularly to audiences on her craft, and advocates for the use of sustainably sourced, FSC-certified materials.
Tune in to learn how Aleksandra’s early days building in-store and window displays for Anthropologie led to her permanent love affair with woodworking, what she does to establish healthy boundaries alongside an ever-growing online presence, and how she’s maintained a values-driven approach to her business dealings at all stages of her professional growth.
Noteworthy quotes: [23:10] Social media gives a microphone to everyone. That’s a good thing and a bad thing.
[38:41] Don’t be afraid to lay out what your needs are and see if they can be met [by a partnership/collaboration].
RSVP to our upcoming spring craft fair in Salem, MA on May 22, 2022.
Join the waitlist for the Clique Membership (registration opens on June 1, 2022)
Join the waitlist for our Reels Course:
Shop our latest Girl Gang Craft Apparel items: Ask Me About My Small Biz Sweatshirt, Small Biz Owner Hat, FIND JOY Shirt
Book a reading or teaching session with Miss Melinda today at missmelinda.com or join her Patreon community at patreon.com/MissMelinda
Love the pod!
As a maker and creative with my own business, I gain so much knowledge listening to Girl Gang Craft the Podcast. It’s fun to listen to & I always come away with new tips/insight!
Every episode I’ve listened to has taught me something new. So many good gems of info!
Trust me, you need to hear this 😳🙏📢🎙
Girl gang craft is GOLD. After picking up an Apple Pencil and using procreate on my iPad for the first time, I’ve had so many moments where I’m like “I have no freaking idea if I should do this” Now, after hearing what so many talented and driven women envision themselves doing and being able to support other women in the community in the meantime, I have so built so much confidence! I can’t say enough good things!!! Thank you girl gang craft!!!!! My IG is @Emily.j.Holbrook.art as well as @hey.taro_ :)💖✨