How do I make money doing what I love? What can I do to grow my following? What is SEO? How do I excel at in-person sales, or build my e-commerce revenue? How do I balance running a business and being a human?
Welcome to Girl Gang Craft, The Podcast, where we answer these questions and dive into all things business, wellness, creativity and activism for artists and entrepreneurs. Your host Phoebe Sherman talks with impactful female founders for an inside look at the entrepreneurial experience, so you’ll come away with tangible steps to elevate your business.
Phoebe not only brings you inspiring founder stories, but insight on social media marketing, productivity, and the ultimate transparent look at her own business, so you can come away with actionable steps towards creating more revenue and the life of your dreams.
Are you ready? Because we believe that together we rise.
How To Establish Core Values For Your Business with Janet Mesh of Aimtal
On today’s episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing strategies, and the “rule of 3” when repurposing content across social channels.
✿ When posting content, follow the rule of 3. Repurpose and repost your content 3 different ways in order for the message to reach your audience
✿ Why establishing and intentionally implementing core values into your teams routine sets the groundwork for clear communication.
✿ Janet schedules weekly team meetings to share praise and kudos to show her appreciation of her team's efforts.
✿ We dive into the reasonings B2B companies use LinkedIn and brainstorm ways our small B2C brands can benefit by using those features too.
✿ Why reaching out to your customer and asking for feedback may give you the answers you need to take the next step or change your approach.
Follow Janet on Instagram @aimtal_co and subscribe to her newsletter
Thank you to our sponsor ACT Insurance
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Girl Gang Craft has three craft fair events coming up this holiday season!
RSVP + purchase tickets for each here:
November 26th in Salem, MA
December 2nd in Oakland, CA
December 10th in Providence, RI
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Follow What Delights You with Sarah Faith Gottesdiener
Sarah Gottesdiener is the founder and designer of The Moon Studio, a creative collective that aligns intuitive foundations with mystical practices for all types of inspired folks who wish to explore their creative powers. As an intuitive and skilled educator, Sarah curates a range of valuable workshops through The Moon Studio such as money magic, boundary work, tarot, and the magic behind decision making. Sarah also hosts a podcast called Moonbeaming.
In this episode, Sarah asks us as business owners to understand our worth! We talk about how to monetarily value our services and how we need to stop overgiving and undercharging. We consider taking a break from all the excess info directed at us and instead following what delights you. We dive deep into the misconception that we can’t have financial success and hold values.
Key Points, Quotes, and Highlights:
✿ Follow what delights you! Sometimes we need a break from all the excess info directed at us to let our intuition lead us towards what we desire and already hold the knowledge to do.
✿ “Our work will not necessarily give our lives meaning” How we may hold jobs that don’t echo our values, but find meaning in other aspects of our lives.
✿ Exploring our “inner teen” selves to pinpoint where our influences around money started to take shape and using Shadow Work to understand that our thoughts about money may be ancestral rooted with societal projections.
✿ Sarah tells us to reflect, learn, and grow from our pasts, “Think about the past you had, think about the risks you took. When you invested in yourself, when you followed your intuition, think about what happened, even if it didn’t work out.”
Mindful metrics: How to understand analytics + boost sales as a small business with Janine Mulone
Janine Mulone, founder of Feel Good Retail, is the indie brand hype squad we need as small business owners to cheer us on for our growth and encourage us when sales are low. With her stacked resume launching brands and opening brick and mortars, Janine curates her consultations with actionable strategies catered to your business to drive sales and bring longevity to your brand.
In this episode, we go all in on how to understand sales analytics in an approachable way by evaluating the numbers and curating metrics to boost profit margins. We learn that simply adjusting your website user experience can positively affect web traffic, increase conversion rate, and lead to a greater average order (which is what it’s all about!)
Key Points, Quotes, and Highlights:
✿ Audience growth ≠ business growth! How using local publications, advertisements, and newsletters can bring you stronger customer loyalty than an influx of followers ever will.
✿ “All parts of running your business should feel really amazing” Janine talks us through how to mend anxieties around learning operational strategy as a creative business
✿ How to watch the relationship between online vs in-person sales and adjust product performance by applying front-facing customer feedback to your listings
✿ Newsletter, Newsletter, Newsletter! Why re-telling your story and sending out regular check-ins continues to be essential in customer connectivity
✿ “Instagram can be really strong and powerful, but it cannot be your whole business” Why it’s important to ask yourself which part of the sales funnel is posting on instagram supporting
Maximize your Business by minimizing your time with Manu Muraro
Manu Muraro, the ultimate creative entrepreneur, is the founder of one of GGC’s fav content management programs “Your Social Team” and “Your Template Club” which encourages femme forward businesses to confidently burst through the algorithm bubble and promote with pride by offering scroll-stopping post templates and individualized curated campaigns to make your business thrive.
In this episode, Manu gives us a lesson on why handing off your content management to Your Social Team is the way to bring engagement back to your Instagram so you get that valuable time back to focus on business growth. Plus, a 7 hour work day is the max you should be working on your business, and why hiring a team is not only a monetary investment, but a health conscious one.
Key Points, Quotes, and Highlights:
✿Recycled content is ok! It doesn’t have to be new, just freshened up
✿Manu tells us Instagram remains her sales platform of choice, “If you're a small business owner and sell things, I still think that Instagram is still unbeatable today.”
✿Taking time and care to avoid burnout, “Money is not the only currency that we need to look at in our businesses– your business is going to suffer a lot more if you burn out.”
✿Manu’s personal experience navigating through a health scare and how she prioritized her wellness and consciously expanded her business
✿An unpopular opinion or a spicy hot take: Is your costless support of creators really free or is it costing your mental health?
Follow Manu Muraro @YourSocialTeam and @YourTemplateClub
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Like, subscribe, and watch our conversation on our YouTube channel at https://youtube.com/@girlgangcraft?feature=shared
The Balancing Act with Jacky from MCLC
Jacky is the sole designer and founder of MCLC, the pop-perfection slow fashion footwear brand that you may have seen rocking your socks off everywhere from TikTok to Trixie Motel. In this episode, Phoebe and Jacky discuss how the daily need to find balance in an ever changing world led Jacky to create her breakthrough design, The Balancing Act Boot.
We learn that Jacky takes on all the roles; from being a one-woman show who designs, produces, and even ships all her products, to taking on the full time role of mom and teacher for her family! All while paving the way to bring modernity to the footwear industry by staying affordable, pushing for sustainability, and offering size inclusivity!
✿ If it’s not attainable or sustainable, then it’s not MCLC! How Jacky envisions her fashion brand to remain accessible to all of us while implementing new plant based materials
✿ How attending tradeshows and using wholesale platforms got MCLC’s feet off the ground, but online marketing via Instagram remains #1
✿ The fashion industry’s attempt to steal Jacky’s original designs only fuels her fire to create the next big thing, “I guess you liked my stuff and so here you are, knocking me off. I'll take that as a compliment. It sparks something in me and I just have to be one step ahead of them.”
✿ How finding balance is the constant in a world full of changes
✿ Jacky’s advice to product based entrepreneurs, “Networking is key. You meet a lot of people interested in products. I think it's really important to show face and put yourself out there.”
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Death-Defying Creativity with Chelsea London Lloyd
Chelsea London Lloyd is an actress, comedian, self-proclaimed “grief gal”, host of the “Dying of Laughter” podcast, and voice note advocate who happens to go way back (to theater club) with our founder Phoebe Sherman. In this conversation, Phoebe and Chelsea discuss what they have in common when it comes to balancing multiple creative projects, clients, revenue streams, and acts of self care in difficult times.
In this episode you will learn:
✿Tips for bringing your authentic self to your social media, podcast, or other creative projects
✿How the current writer’s strike might impact you as a creative (or as a Netflix subscriber)
✿How to create “3 content buckets” that you can commit to in order to grow your following
✿Chelsea’s unique journey with grief and how she makes death less intimidating for others in her work
✿Ideas on how to balance your multi-hyphenate career with self-care
✿Why voice notes are absolutely essential for boss babes
Quote 1: If you want to get started with something like your own business [ask yourself], what can you offer for free and what do you need that doesn't have a price tag?
Quote 2: I'm bringing the dead grandparents a little closer. That's what I'm doing. Just kidding. But kind of not.
The best down-to-earth podcast for creative business owners!
The Girl Gang Craft Podcast is a must-listen for all creative product-based business owners! Not only are there an endless amount of valuable info and stories in each episode, but they’re also so incredibly relatable. It’s the best business podcast to listen to if you want to learn without feeling super stressed out (about all the ish you don’t know yet) at the same time.
Love the pod!
As a maker and creative with my own business, I gain so much knowledge listening to Girl Gang Craft the Podcast. It’s fun to listen to & I always come away with new tips/insight!
Every episode I’ve listened to has taught me something new. So many good gems of info!