27 min
Afrobeats: A global sound Quartz Obsession
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- Business
The beat-heavy, electronic music from Nigeria has been gaining a global fan base and is a point of pride across Africa. It’s also finally helping local artists make real money. But is Afrobeats establishing a path to global domination that other genres can follow, or is an entire continent being reduced to one country’s signature sound?
Photo by Eric Helgas; styling by Alex Citrin-Safadi
Transcript: https://qz.com/2074060
The beat-heavy, electronic music from Nigeria has been gaining a global fan base and is a point of pride across Africa. It’s also finally helping local artists make real money. But is Afrobeats establishing a path to global domination that other genres can follow, or is an entire continent being reduced to one country’s signature sound?
Photo by Eric Helgas; styling by Alex Citrin-Safadi
Transcript: https://qz.com/2074060
27 min