127 episodes

[NEW EPISODES EVERY WEDNESDAY] Agency Unfiltered is a weekly podcast that features interviews with agency owners around agency operations and agency growth. Nobody knows how to scale agencies better than those that are doing it, and they're happy to share an unfiltered look into what has worked—and what hasn't. Hosted by Kevin Dunn.

Agency Unfiltered HubSpot Podcast Network

    • Business
    • 4.9 • 18 Ratings

[NEW EPISODES EVERY WEDNESDAY] Agency Unfiltered is a weekly podcast that features interviews with agency owners around agency operations and agency growth. Nobody knows how to scale agencies better than those that are doing it, and they're happy to share an unfiltered look into what has worked—and what hasn't. Hosted by Kevin Dunn.

    Accelerating Growth with Category, Industry, and Platform Specialization

    Accelerating Growth with Category, Industry, and Platform Specialization

    Adi Jagannathan, the CEO and co-founder of OpenFlow, joins the show to talk about OpenFlow's journey from being a CRM software and industry agnostic firm to deeply specializing in the cannabis and dispensary industry. Adi shares the challenges he faced while operating agnostically, the evolution of his agency’s business model, and how his category specialization (RevOps), industry specialization (cannabis), and software specialization (HubSpot) came to be. He also shares the unique opportunities that are present within the cannabis industry—especially around CRM, customer platforms, and the power of integrating dispensary point of sale data with customer data.

    • 43 min
    Prospecting & Lead Generation Tactics That Work for 2024

    Prospecting & Lead Generation Tactics That Work for 2024

    Lara Triozzi and Terri-Lynne Anderson, CEO and Sales Manager at Market Launcher respectively, join the show to talk about prospecting and lead generation. With both perspectives, we get to talk about both the broad evolution of B2B prospecting and the cyclical nature of how sellers must change their approach to reach prospective buyers and the tactical approaches that work best from someone on the front lines. We talk about the current state of prospecting, what businesses are looking for from sales reps and sales conversations, and what the Market Launcher team does today that can help others improve and/or accelerate their own prospecting efforts. And based on Market Launcher’s expertise in the enterprise, Lara and Terri-Lyne also discuss how these early sales conversations change as you move upmarket.

    • 39 min
    Parental Leave Planning & Continuity in the Client Experience

    Parental Leave Planning & Continuity in the Client Experience

    Angela Pointon, President of 11 out of 11, joins the show to talk about employee extended leave—and offers tips on how you can plan for things like parental leave without destroying your P&L or the client experience. Angela walks us through her approach staff-wise, how she manages a mix of both full-time and contract employees to maintain flexibility, and when, where, and how redundancies and coverage models are established. We also talk about how it’s handled on the client-side—how they’re made aware, how the transition is positioned, and how Angela’s team mitigates any client concerns or reservations. Lastly, apart from staffing, we hit on the other operational measures and processes she’s put into place to ensure continuous service delivery.

    • 39 min
    Scaling Delivery with a LATAM-based Team

    Scaling Delivery with a LATAM-based Team

    Carlos Corredor, CEO and cofounder of Condor Marketing and Staffing Agency who’s here to talk about how he’s grown his agency past 70+ employees primarily through a delivery team based in Latin America. We discuss the history of Condor and its growth trajectory and Carlos’s philosophy on building a LATAM-based delivery team while targeting and working with US-based clientele. We get into employment types, full time vs. contract vs. freelance, and the key benefits for tapping into this LATAM talent pool: both financial and skill-based. And for other US-based HubSpot partners looking to follow suit and grow a team outside of the US, Carlos offers his perspective on how to do it successfully—including how to anticipate the necessary changes across operations, communication, collaboration, and more.

    • 46 min
    Partner GTM with a Recommended Tech Stack and App List

    Partner GTM with a Recommended Tech Stack and App List

    Matt Smith, CEO and Founder of 1406 Consulting here to talk about two things: first, his entry into the HubSpot partner ecosystem via the old sales partner program—which we now know as the Provider program. We talk about 1406’s origination and beginnings, how they started as a HubSpot partner, and how its navigated the ecosystem through today. Second, we talk about tech stack and platform consulting—and how important it is to go to market with a recommended tech stack for his clients. So we talk about Matt’s approach to building that list, the qualification process he uses in determining what apps and integrations he wants to add to the list, and the relationships he makes with the app partners themselves. We also talk about how this manifests in the sales process—from discovery questions to inform his app recommendations, objection handling and navigating pushback or potential aversion to increased software costs to accelerate the sales process and close new deals.

    • 44 min
    Launching a Verticalized Sub-Brand

    Launching a Verticalized Sub-Brand

    Brian DeKoning and Duncan Craig, partners at Raka, join the show to talk about Raka Health—a new verticalized sub-brand launch geared towards healthcare and life science brands. They discuss the launch and how they made the call to formalize this specialization into its own brand. And with the launch of Raka Health, they share the changes they had to make structurally, operationally, within their processes and to their overall GTM strategy. Lastly, we dig into their expertise within healthcare to talk HIPAA compliance. Specifically with HubSpot, we talk about implementation for their healthcare clients that supports and meets their needs regarding HIPAA and privacy.

    • 45 min

Customer Reviews

4.9 out of 5
18 Ratings

18 Ratings

WanderPass ,

New partner, new knowledge

I’ve been helping companies with HubSpot for nearly four years. My team recently decided to join the HubSpot partner program and the Agency Unfiltered podcast has been a great resource for us as we pivot in this new direction for our business. In short, hearing from Kevin and the guests has made it easier to run my business. Highly recommend.

Amy Web ,

Awesome HubSpot Podcast

I really enjoy this podcast! I love listening to advice and news from agencies. The host is fun and asks great questions!

Hubspot podcast ,

Excellent resource for HubSpot agencies and more!

As a HubSpot agency operations person, this podcast is very valuable because it covers many topics about agency businesses, including one of my favorite topics recently, business process design! Additionally, there is content and guests related to HubSpot and HubSpot partners specifically, which is helpful for navigating the HubSpot ecosystem. Kevin is a great host and is enjoyable to listen to.

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