[NEW EPISODES EVERY WEDNESDAY] Agency Unfiltered is a weekly podcast that features interviews with agency owners around agency operations and agency growth. Nobody knows how to scale agencies better than those that are doing it, and they're happy to share an unfiltered look into what has worked—and what hasn't. Hosted by Kevin Dunn.
Achieving the B Corporation Certification
Nick Redding, Managing Director of Reddico, joins the show to talk about his organization’s journey to being certified as a B Corporation, or B Corp. As Nick explains, B Corps give as much consideration to their social and environmental impact as they do to their financial returns, and so he starts our conversation off with explaining what this means for Reddico, the process it takes to become eligible and then certified, and what about becoming a B Corp was attractive for his team. We also anchor his new B Corp status to the age of the connected customer, and Nick shares where and how this certification has shown up in his team’s culture, operations, and overall go-to-market strategy—including the impact on marketing, prospecting and setting meetings, and building relationships. We wrap the episode with the long-term context behind Reddico's pursuit of the B Corp certification and that’s it’s actually just the most recent milestone in a much longer series of progressive decisions Nick has made for his organization. He shares his history of challenging the status quo, the types of progressive decisions he’s made for his firm, and what is coming next.
Betting on Connection at the Human, Platform, and Customer Levels
Ben Rubin, VP of Revenue at Remotish, joins the show to share his perspective on the age of the connected customer and the resulting big bets he sees his organization making as we prepare for 2023. Ben digs into the importance of human connection, and how it manifests itself in sales calls, client engagements, and hiring pipelines—citing that even in B2B communications and interactions, it’s human-to-human. He also digs into the value of a connected platform and access to data that covers the entire customer journey. Looking ahead to 2023, Ben shares some of the adjustments Remotish is planning to make to their operating model—including the required lengths of their RevOps and WebOps service offerings and the installation of a new, role-based learning path model for team development. Remotish also has historically requested their team to complete and achieve all of the certifications offered by HubSpot Academy, but is making a change to reflect a catalog of certifications growing in size and in diversity of topic/function coverage.
Leveraging the App Ecosystem for Improved Services and Customer Value
Dax Miller, Head of Product for A8 Labs, joins the show to talk about app development and the opportunities in front of solutions partners. He shares his thoughts on how partners should be thinking about, and leveraging, the app ecosystem as a conduit to sell more services and improve the value they bring to their clients—including use-cases and success stories A8 Labs has seen with other partners. Dax then shares his perspective and process for public app development—and whether more solutions partners should be expanding into app development. He walks us through the lifecycle and timeline of a new product from ideation to marketplace launch, how his team validates ideas and aims to solve long-tailed needs, and where & how others can hire for, build, and grow a development team.
HubSpot Admins and the Opportunity for Partners
This week, HubSpot Academy’s own Kyle Jepson joins the show to talk about HubSpot admins. As HubSpot’s resident admin advocate, champion, Kyle shares his definition of a HubSpot admin, the responsibilities they own, and things they must know inside of HubSpot. Kyle talks through the differences between admins and solutions architects—and how he views the distinctions, contrasts, and overlaps between those two functions. And through that lens, he also shares what opportunities exist for solutions partners. Kyle then pulls the curtain back a bit on how he thinks about potentially certifying and credentialing admins. For example, on the significant spectrum that is HubSpot expertise, where does he draw that line in having the depth and breadth of knowledge that is certifiable? And how is he visualizing the two workstreams for educating admins and assessing admins? With that, Kyle shares his thoughts on the growing audience, community, and prevalence of those ready to be certifiable HubSpot admins—and where they should be looking for staying up to date with HubSpot product updates.
Connected Data & Consolidated Tech Stacks: How to Drive ROI with RevOps Consulting
Natalie Furness, CEO of Rev Ops Automated, joins the show to talk about revenue operations. Our conversation though starts with data, how triaging disjointed and unactionable datasets helps solve the crisis of disconnection spoken about from INBOUND22. We also talk about tech stack audits and consolidation—how she manages that process for clients, how it differs based on customer size, maturity, and complexity, and how it represents such a large opportunity for a quick, and significant return on investment for clients. We then talk about how best to resource technical consulting, custom development work for clients, and public app development. Natalie pitches the podcast on her app idea that’s arriving soon and some recommendations on how to staff, resource, and partner with others to go to market with these services as well.
Deep Vertical Alignment & Prospecting Through Your Podcast
Coming to you from the partner space at INBOUND22, Karim Bouras, the founder of Nile, jumps on the show to share the big bets his team is making as we approach 2023 as a means of triaging the saturation and commoditization of inbound services. Karim highlights two major bets—first, specialization around an industry and a deep investment into the marketing strategy for this specific industry. Karim shares the channels in which he focuses his time to connect with these best-fit prospects—including his podcast, which serves doubly as a means of engagement with this audience and a way to secure time with target prospects. Second, Nile has committed to a move away from being a traditional marketing agency to offering CRM implementation and integration services. And this requires a significant investment in education—education for both his prospects to understand the value and education for his team to transition from marketers to sales consultants and technical experts of HubSpot.
New partner, new knowledge
I’ve been helping companies with HubSpot for nearly four years. My team recently decided to join the HubSpot partner program and the Agency Unfiltered podcast has been a great resource for us as we pivot in this new direction for our business. In short, hearing from Kevin and the guests has made it easier to run my business. Highly recommend.
Awesome HubSpot Podcast
I really enjoy this podcast! I love listening to advice and news from agencies. The host is fun and asks great questions!
Excellent resource for HubSpot agencies and more!
As a HubSpot agency operations person, this podcast is very valuable because it covers many topics about agency businesses, including one of my favorite topics recently, business process design! Additionally, there is content and guests related to HubSpot and HubSpot partners specifically, which is helpful for navigating the HubSpot ecosystem. Kevin is a great host and is enjoyable to listen to.