38 min
52. Alberto Kechler from Arla Foods: Accelerating Digital in Europe The FMCG Guys
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- Management
Alberto Kechler, Head of eCommerce Europe at Danish Dairy Leader Arla Foods, joins us about how he's driving eCommerce growth in a highly complex category.
Follow The FMCG Guys on Linkedin
Topics covered:
Alberto's career journey and current role at Arla How to drive markets from a Headquarter role The State of Omni Retail and different country accelarations in Europe DTC in FMCG Necessary conditions/capabilities to make DTC work in the future
Alberto Kechler, Head of eCommerce Europe at Danish Dairy Leader Arla Foods, joins us about how he's driving eCommerce growth in a highly complex category.
Follow The FMCG Guys on Linkedin
Topics covered:
Alberto's career journey and current role at Arla How to drive markets from a Headquarter role The State of Omni Retail and different country accelarations in Europe DTC in FMCG Necessary conditions/capabilities to make DTC work in the future
38 min