31 min
Alex Glenn, Founder of PartnerPrograms.io | How to Build a Partner Program Zero to a Million
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- Entrepreneurship
In episode four of Unstack's Zero to a Million, VP of Sales & Marketing Zach Rego talks with Alex Glenn.Alex founded his first agency called Right 2 Revenue in 2006 with the intention of creating full transparency marketing programs to help his clients learn to operate the strategies without him. While this was successful, the unique model of training the clients while executing was too altruistic and not scalable. Eventually, the agency morphed into a directory called Automated.af which helped match marketing automation experts to businesses who needed them. In operating this marketplace, Alex discovered how few of these SaaS platforms actually enabled the agency experts to sell services on top of their solutions. This was the genesis of the research which inevitably became Partnerprograms.io.Partnerprograms.io is a group of individuals who have come to understand partnerships through experience on both sides and now help agencies align with tech companies to sell services on top of their solutions.Connect with Alex: LinkedIn | Partnerprograms.io | TwitterThis episode is brought to you by Unstack.
In episode four of Unstack's Zero to a Million, VP of Sales & Marketing Zach Rego talks with Alex Glenn.Alex founded his first agency called Right 2 Revenue in 2006 with the intention of creating full transparency marketing programs to help his clients learn to operate the strategies without him. While this was successful, the unique model of training the clients while executing was too altruistic and not scalable. Eventually, the agency morphed into a directory called Automated.af which helped match marketing automation experts to businesses who needed them. In operating this marketplace, Alex discovered how few of these SaaS platforms actually enabled the agency experts to sell services on top of their solutions. This was the genesis of the research which inevitably became Partnerprograms.io.Partnerprograms.io is a group of individuals who have come to understand partnerships through experience on both sides and now help agencies align with tech companies to sell services on top of their solutions.Connect with Alex: LinkedIn | Partnerprograms.io | TwitterThis episode is brought to you by Unstack.
31 min