Unstack is the CMS built for marketers. Unstack's content marketing platform is designed to help you rapidly build, measure, and scale digital presence without code, developers, or headaches. By subscribing to the Zero to a Million podcast by Unstack, you'll be supplied with strategies from founders, marketers, and advisors that are testing and implementing these strategies in real-time to scale from Zero to a Million. Whether you are just diving into the world of marketing and entrepreneurship or have been here a while, Zero to a Million is designed to take your marketing and entrepreneurship game to the next level. After each episode, you'll be left with takeaways that you can implement for your business today.
Scaling a Chocolate Business with Elaine Hsieh
This week’s episode of the Zero to a Million Podcast with Zach Rego features Elaine Hsieh, Co-Founder of EH Chocolatier. What started as Elaine's passion for pastries made a natural progression to entrepreneurship.
She shares how it all began and the challenges in scaling a business that relies on delicate shipping and storage. Elaine also goes into the best marketing for their business which utilizes newsletters and word of mouth.
How to Scale Using Direct Mail with Michael Epstein
This week’s episode of the Zero to a Million Podcast with Zach Rego features Michael Epstein, CMO at PostPilot. In a clutter-filled world where brands compete intensely for attention, PostPilot leverages its strengths in direct mail to reach customers who actually want to receive mail from their favorite brands.
Michael also shares how they use other innovative ideas and technologies to make mail personalized and even attractive to open—a stark contrast to junk mail which automatically goes to the bin without ever being opened.
How to Create Community Then Product Sales with Hansol Hong
This week’s episode of the Zero to a Million Podcast with Zach Rego features Hansol Hong, Co-Founder of Robolink. Hansol shares how their product was first tested rigorously in an after school program which turned out to be an excellent strategy to ensure product market fit.
Hansol shares how they utilized Kickstarter as a main marketing and sales channel and how PR worked for them because their product Zumi, a self-driving car education kit, received the CES 2019 Best of Innovation Award. Community is central in Robolink's success as their students and their parents became their first advocates and evangelists.
Easy to Execute Conversion Rate Optimizations with Drew Himel
This week’s episode of the Zero to a Million Podcast with Zach Rego features Drew Himel, Founder and CEO of PCR. He shares the genesis of his agency and the early days when they tried to serve any and all clients, and the eventual trimming down and focusing of their services.
He shares how they improve conversions through simple tweaks in the interface, especially taking into account mobile versus desktop, by making it more intuitive and easier for customers to add to cart.
Drew also shares his insights on subscription models and how sellers can put to rest customer concerns by making the option to unsubscribe easier, therefore making them stickier customers.
Zero to a Million Compilation Episode
This week’s episode of the Zero to a Million Podcast with Zach Rego showcases the season's best moments. We featured founders and organization movers who built their companies from the ground up as they shared their biggest wins, losses, and all the lessons they learned in between.
Aneela Idnani, Co-Founder of HabitAware
Ryan Smith, Head of Partnerships at Emotive
Nathan Rothstein, Co-Founder of Project Repat
Phillip Rivers, Founder and CEO of Tetra Marketing
Melissa Tavss, Founder of Tipsy Scoop
Laura and Kelly Moffat, Founders of Kirrin Finch
Albert Matheny, CEO at Promix
David Roger, Co-Founder & CEO at Felix Gray
Gihan Amarasiriwardena, Co-Founder and President of Ministry of Supply
Chris Meade, CEO and co-founder of CROSSNET
You can connect with Zero to a Million's amazing guests in the links below:
Aneela Idnani - https://habitaware.com/
Ryan Smith - https://www.linkedin.com/in/ryan-rsmith/
Nathan Rothstein - https://www.linkedin.com/in/nathanrothstein/
Phillip Rivers - https://www.linkedin.com/in/emailautomation
Melissa Tavss - https://www.linkedin.com/in/melissa-tavss-a3a55833/
Laura and Kelly Moffat - https://www.instagram.com/kirrinfinch/
Albert Matheny - https://www.linkedin.com/in/albertmatheny/
David Roger - https://www.linkedin.com/in/david-roger-2a9b2632/
Gihan Amarasiriwardena - https://www.linkedin.com/in/gihanamarasiriwardena/
Scaling eCommerce with a Personal Brand and PR
This week’s episode of the Zero to a Million Podcast with Zach Rego features Chris Meade, CEO and co-founder of CROSSNET. He recalls how they came up with the idea of a crossnet as a fun mashup of their favorite games and how they made up the rules as they played it.
Chris shares their go-to-market strategy of just playing the game and their marketing strategies which leaned heavily on Facebook ads. One of their first main obstacles was their messaging as different people with literally different voices would speak to the market on various platforms differently.
LinkedIn has also been massive in connecting Chris with people who he thinks are great fits for Crossnet. He shares the difficulties in finding a trusted and reliable PR agency to get eyeballs, and how they work today with Amazon agencies for PPC and others for Google and Facebook ads and email.
Inventing Crossnet: The cross between four square and volleyball
Going to market by demoing the game in Miami and word of mouth
Marketing: Paid ads on Facebook and unifying brand message across platforms
Finding true partnerships in PR, Amazon, Google ads, Facebook ads and email
Connecting on LinkedIn
Retail support and building communication with buyers
Chris: "Everyone talks about proof of concept and all this garbage. That was our proof of concept. We just played and we had fun and we're like, alright, let's get to work."
Chris: "It's all about the messaging, making sure they're playing correctly because nobody wants to buy a product that they're playing terribly. It looks awful. It's all about getting them outside and actually playing and getting them to be a part of our community."
Chris: "We never paid for press a day in our life. It was reaching out and being genuine. The best thing has been LinkedIn for us. I built up a very, very nice LinkedIn following. I love to read, I don't know about you, but I genuinely enjoy reading good entrepreneurial pieces."
You can connect with Chris in the links below:
LinkedIn - https://www.linkedin.com/in/ACoAAAlGNrQBqj1pCKbD1o4lNdalsiF6Arb5rJs/
Website - https://www.crossnetgame.com/
Can’t get enough!
This is my go to podcast when I’m on the go. In the car, walking the dogs, wandering around the grocery store, I always have a few takeaways from each episode. Keep up the great work Zach!
As someone that is interested in launching an ecommerce store there is no better place to hear success stories and the strategies to get there.
Very informed and engaging show
This is a fun podcast to listen to. Zach does a great job allowing his guests the opportunity to explain their businesses and also asks great questions. I have this one pinned to my favorites and look forward to new episodes.