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This week’s episode of the Zero to a Million Podcast with Zach Rego features Rob Fraser, Founder and CEO at endūr. Bootstrapping a business while creating his product category presented many initial challenges to Rob.

He had to maintain several side jobs in the beginning to fund the initial $1,000 needed to start a Shopify account and order the first batch of socks. He then relied on word of mouth and the help of micro influencer friends to get his brand out there.

By the third year, the company had already made $1 million in revenue and Rob had started paid acquisition too, but it was the shift to online business care of COVID that accelerated the growth of his business.

This week’s episode of the Zero to a Million Podcast with Zach Rego features Ori Zohar, Co-Founder of Burlap and Barrel. Bootstrapping a spice business has its share of challenges, but Ori shares the innovative ways he kept the business profitable and how he grew acquisition with little to no investment.

By creating an online forum and passionately posting even when there was no engagement, he laid a solid foundation for his community when super influencers started posting their own content, much to the delight of the community. Ori also discovered that creating an engaging buying experience for repeat customers is much better than trying to focus on bringing in new customers.

This week’s episode of the Zero to a Million Podcast with Zach Rego features Tyler Sickmeyer, CEO of Fidelitas Development. Networking is key in PR, and nurturing the relationships with journalists and editors, gift wrapping everything for them so their job is as smooth as possible, is Tyler's secret sauce in getting his clients the exposure that they need to grow.

By mixing the strengths of PR and SEO, Tyler is able to generate genuine interest when they release something on the wire and disavow bad links on the same day. This is another differentiating factor of their strategy by ensuring that their clients do not get penalized by Google.

This week’s episode of the Zero to a Million Podcast with Zach Rego features Elaine Hsieh, Co-Founder of EH Chocolatier. What started as Elaine's passion for pastries made a natural progression to entrepreneurship.

She shares how it all began and the challenges in scaling a business that relies on delicate shipping and storage. Elaine also goes into the best marketing for their business which utilizes newsletters and word of mouth.

This week’s episode of the Zero to a Million Podcast with Zach Rego features Michael Epstein, CMO at PostPilot. In a clutter-filled world where brands compete intensely for attention, PostPilot leverages its strengths in direct mail to reach customers who actually want to receive mail from their favorite brands.

Michael also shares how they use other innovative ideas and technologies to make mail personalized and even attractive to open—a stark contrast to junk mail which automatically goes to the bin without ever being opened.

This week’s episode of the Zero to a Million Podcast with Zach Rego features Hansol Hong, Co-Founder of Robolink. Hansol shares how their product was first tested rigorously in an after school program which turned out to be an excellent strategy to ensure product market fit.

Hansol shares how they utilized Kickstarter as a main marketing and sales channel and how PR worked for them because their product Zumi, a self-driving car education kit, received the CES 2019 Best of Innovation Award. Community is central in Robolink's success as their students and their parents became their first advocates and evangelists.