Should we make the distinction between B2B and B2C marketing?
Today’s guest says no, because all marketing is B2P (business to people).
In this episode, we interview Jessica Jensen, CMO at Indeed.com, about why the disciplines of good consumer marketing are the same as those of good business marketing.
Join us as we discuss:
Why all marketing is B2P
How our views of CX have changed over time
The meaning and purpose of “brandformance”
What data is most important to track week by week
Confession time: What most marketers get wrong about CX
Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.
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