Ambiente & Christmas World with Julie Uherek, Messe Frankfurt The Gift-Cast

In this episode we sit down with Julie Uherek, Vice President, Consumer Goods Fairs, Messe Frankfurt to explore the multifaceted world of exhibitions and trade events. We learn about the latest trends in the industry, the impact of digital technology, and effective marketing strategies to attract high attendance. Julie also highlights how trade shows are pivotal in networking and community building among industry professionals. Moreover, we explore the integration of interactive element...