The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den!
5:27 Cyber Monday isn't as big as you think it is
8:00 How much does sales boost for each day?
11:35 Avg monthly metrics vs Cyber Monday/Black Friday metrics
17:45 Don't be as aggressive 2 days before Black Friday
20:17 All of December is the real king
22:50 Avoid targeting generic holiday keyword like "gifts for kids"
28:35 Prepare for a potentially big CPC spike
30:20 It's too late for lightning deals but you should still set coupons
31:30 The holiday season is a marathon not a sprint
32:50 Our final tips
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