72 episodes

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!

PPC Den: Amazon PPC Advertising Mastery The PPC Den

    • Marketing

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!

    AMZPPC 64: Search Frequency Rank: How to Identify Most Important Keywords

    AMZPPC 64: Search Frequency Rank: How to Identify Most Important Keywords

    You requested it, so we created it. Welcome to the first of four episodes all about Brand Analytics in Amazon Advertising PPC!

    Future episodes will cover market basket analysis, comparisons and alternate purchase behavior, and demographics reporting. Today’s episode, however, is all about search frequency rank and how to identify your most important keywords.

    You want to think bigger about your keywords, and we want to provide a bird’s eye view for doing so. We’ll see you in The Badger Den.

    Episode Highlights


    03:50 Topic intro
    07:04 Brand Analytics Search Terms Report vs Sponsored Products Search Term Report
    10:30 Search Frequency Rank
    13:00 Click share and Conversion share
    15:25 Keywords and Search Frequency Rank
    22:30 Single keyword campaigns
    26:20 Top of Search Ad Placement
    33:10 How to Win Amazon Choice Badge
    25:48 Farewell

    Links & Resources

    Listener Q+A: Calculating Placement Settings: https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl

    Make Your Best Keywords Better with Single Keyword Campaigns: https://anchor.fm/theppcden/episodes/AMZPPC-49-Make-Your-Best-Keywords-Better-with-Single-Keyword-Campaigns-e8e7nb

    All our episodes and show notes are available at https://www.adbadger.com/podcast

    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Thank you for listening! Please like, subscribe, and leave a glowing review.

    • 37 min
    AMZPPC 63: Long Tail Search Terms: The Amazon PPC Silent Killer?

    AMZPPC 63: Long Tail Search Terms: The Amazon PPC Silent Killer?

    Beware the Amazon PPC Silent Killer.

    It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full of daggers.

    Okay, no, it doesn’t, but it does slay Amazon campaigns.

    If you’re not careful, long tail search terms drag your account’s performance down and kill your campaigns. You might already follow most best practices, but if you’re not careful, you might end up with a mountain of wasted spend.

    If you’re not familiar with the Amazon PPC silent killer, then you better get familiar!

    We’ll see you in the badger den.

    Episode Highlights


    3:44 Death by a thousand cuts
    4:30 The danger of auto campaigns
    8:05 How most people optimize with the search term report
    12:05 Running successful auto campaigns
    13:00 How to structure your account from day 1
    15:43 N-gram analysis
    18:50 PPC tools
    21:15 Don’t lose keywords before they’ve had time to convert
    22:30 Keyword dumping

    Links & Resources


    Ep 54 The Wait is Over… Search Term Reports for Sponsored Brand Ads Are Here: https://anchor.fm/theppcden/episodes/AMZPPC-54-The-Wait-is-Over----Search-Term-Reports-for-Sponsored-Brand-Ads-are-Here-e9b7om
    Ep 59 Amazon PPC Keyword Research in 2020: RPSB Revisited: https://anchor.fm/theppcden/episodes/AMZPPC-59-Amazon-PPC-Keyword-Research-in-2020-RPSB-Revisited-ea67fi
    Ep 51 The 6 Layers of Campaign Structure Complexity: https://anchor.fm/theppcden/episodes/AMZPPC-51-Amazon-PPC-Campaign-Structure-6-Layers-of-Complexity-e8ung4
    Ep 15: All Things Negative Keywords: https://anchor.fm/theppcden/episodes/AMZPPC-15-All-Things-Negative-Keywords-e3ctnu
    All about Bulk Ops: https://www.adbadger.com/blog/bulk-operations-amazon/

    All our episodes and show notes are available at https://www.adbadger.com/podcast

    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Thank you for listening! Please like, subscribe, and leave a glowing review.

    • 24 min
    AMZPPC 62: ACoS: Amazon Platform Tax?

    AMZPPC 62: ACoS: Amazon Platform Tax?

    Dear Badger,

    Are my ads stealing revenue from my organic search? Do I need to bid on branded searches if those people are buying from me anyway?

    What do you do if you only have a profitable ACoS on branded searches but are unprofitable on unbranded searches? How do you transform ACoS from a vanity metric to a sign of vitality?

    Please help!

    Yours truly,

    ACoS Skeptic #98*

    This week’s podcast answers important questions from the forum of our Amazon PPC Academy. If you’ve ever considered ACoS a fancy shmancy Amazon platform tax, then you won’t want to miss hearing Mike and Stephen’s tips for making the your ACoS count.

    Thanks for tuning in! We’ll see you in the badger den.

    Please note: These questions are paraphrased and the identity of the member is concealed.

    Episode Highlights

    00:00 Intro & Topic Overview

    11:17 What to do if all your profitable keywords are branded

    20:27 What to do if struggling with ACoS unbranded searches

    27:55 How to Segment TOFU- BOFU- MOFU

    33:44 What to do if you have limited ad spend budget

    39:05 See you in the badger den!

    Links & Resources

    Ep 40 - Should You Segment Your Branded Keywords In Amazon Ads? https://anchor.fm/dashboard/episode/e54rob

    Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al

    All our episodes and show notes are available at https://www.adbadger.com/podcast

    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Thank you for listening! Please like, subscribe, and leave a glowing review.

    • 40 min
    AMZPPC 61: 7 Tips to Get More Clicks on Amazon Ads

    AMZPPC 61: 7 Tips to Get More Clicks on Amazon Ads

    Extra, extra! Hear all about it!

    Everything you need to know about Amazon’s Click Through Rates, like why it matters and the seven things that can improve it, it’s all here in this quick episode!

    Don’t miss out. You’ll be sad if you don’t improve your CTR! See you in the badger den.

    Episode Highlights

    00:00 Intro

    01:24 Why Click Through Rate Matters

    04:27 What Impacts CTR

    12:40 When High CTR is bad

    14:09 Bye

    Links & Resources

    AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited: https://anchor.fm/dashboard/episode/ea67fi

    AMZPPC 39: Promoting your Products with Amazon Coupons: https://anchor.fm/dashboard/episode/e52h9d

    Amazon Advertising Stats: https://www.adbadger.com/blog/amazon-advertising-stats/

    ---

    All our episodes and show notes are available at https://www.adbadger.com/podcast


    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Thank you for listening! Please like, subscribe, and leave a glowing review.

    • 15 min
    AMZPPC 60: LIVE Amazon PPC Campaign Audit

    AMZPPC 60: LIVE Amazon PPC Campaign Audit

    Welcome to the battle of the decade, the most anticipated battle in the history of Amazon PPC.

    Here we separate the badgers from the wannabes.

    Today we will audit a real campaign so thoroughly that every listener and viewer will feel it in their very soul.

    Critiquing campaign structure, analyzing account performance, identifying the biggest opportunities for missed sales, and, of course, finding all the wasted spend-- we will not leave any stone unturned.

    We will not leave any meat on the bone because we are badgers, and we are the world’s most fearless animal (according to the 2002 edition of the Guinness Book of World Records).

    We are Ad Badger, the world’s most fearless Amazon PPC software start-up, and we believe that together, with you, we will fight! Not from tyranny,  oppression, persecution, or even annihilation. 

    We will fight for our right to success, to healthy Amazon campaigns.

    Who’s with us? Let’s go!

    ___

    Episode Highlights

    00:00 Live Audit Account - Intro

    4:16 Account Audit

    06:26 Pro tip: Best campaign naming structure

    08:20 Pro tip: Order highest to lowest spend

    25:40 Auto Targeting Options

    32:04 Search Terms Tabs

    43:39 Placement setting data

    48:11 Audit recap

    51:31 Final thoughts

    ___

    Links & Resources 

    + Want us to audit your campaigns? Get your personalized game plan here: https://www.adbadger.com/campaign-audit-strategic-vision/

    + Ep 31 - The Complete Guide to Self- Auditing your Amazon Campaigns https://anchor.fm/dashboard/episode/e4etqv

    + Ep 57 - The 7 Bad PPC Habits to Kick in 2020 (and the 3 Good Ones to start)

    https://anchor.fm/dashboard/episode/e9us4i

    + Ep 8 - Campaign Naming Systems https://anchor.fm/dashboard/episode/e2vp09

    + Ep 51 - The 6 Layers of Campaign Structure Complexity

    https://anchor.fm/dashboard/episode/e8ung4

    + Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al

    ___

    All our episodes and show notes are available at https://www.adbadger.com/podcast

    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Thank you for listening! Please like, subscribe, and leave a glowing review.

    • 53 min
    AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited

    AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited

    This is an RPSB refresher.


    RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy.


    In this week’s episode, Mike and Stephen review the fundamentals of RPSB, discuss pro’s and con’s of potential edits to the strategy (like RPS, which is RPSB minus the B), and explore how to stay ahead of the curve of your Amazon PPC competitors.


    If you believe in the adage, “a penny saved is a penny earned,” then you won’t want to miss episode 59. We’ll see you in the badger den!

    ____

    Podcast Timestamps


    02:20 Find us on YouTube and Anchor

    03:05 RPSB (Research, Peel, Stick, and Block)

    13:24 RPSB vs. RPS?

    19:50 Keyword Cannibalization

    21:20 The Prickly Part of RPSB

    22:58 Solution 1 - Category Targeting

    28:20 Solution 2 - Search Term Graduation Criteria Updated

    33:35 Initial Bids - A How To

    39:31 Keyword Dumping

    42:40 Pro-tip: Bulk Ops Mastery

    44:50  Final verdict of RPSB’s future


    ____

    Resources Mentioned


    Ep 10, The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump
    Ep 41, What to Expect from 30 Days of Running Amazon Ads
    Ep 26, An Introduction to Bulk File Operations

    ----

    All our episodes and show notes are available at https://www.adbadger.com/podcast


    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Thank you for listening! Please like, subscribe, and leave a glowing review.

    • 47 min

Customer Reviews

brucemichaelinc ,

Fantasic Podcast

Great podcast keeping you updated and making it easy to understand Amazon PPC advertisting in a fun and friendly way. Too bad more people don't listen in the facebook groups, it would help them understand it better so they would stop complaining about Amazon PPC.

beastofbass ,

It’s educational AND entertaining!

These guys manage to take the incredibly dry and often confusing subject of Amazon PPC, and break it down into coherent and actionable advice. As a newcomer to Amazon PPC, I’ve struggled to wrap my head around how to do it right. I’m very grateful for all the valuable lessons offered here (and all with a sprinkling of good humor).

iobybab ,

Great pod cast!

These guys are great!!! I’ve been looking for a pod cast that covers PPC and these guys really try to cover everything you need to know as a beginner. Keep up the good work.

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