270 episodes
The PPC Den: Amazon PPC Advertising Mastery The PPC Den
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4.9 • 94 Ratings
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The world's first Amazon advertising podcast-- hosted by Ad Badger.
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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How to do Keyword Research for Amazon PPC: Back to Basics (Classic)
Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
Highlights:
0:00 Nancy shares what to expect in this episode
00:37 Why are foundations important?
05:29 Back to basics on Keyword Research
06:27 What is a keyword?
09:36 What is a target?
10:37 What is a search term?
12:52 Keyword Research goals
20:07 Does keyword research ever end?
24:59 Is it possible to test keyword research too fast?
28:53 Percentage of budget for keyword research?
32:10 Keyword Research tools on Amazon
38:48 Third party Keyword Research tools
46:17 Creating Keyword Research Pros
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Resources & Links:
Where to find Brent
RPSB: Still the Best Keyword Research Strategy?
How to Use Reverse ASIN Lookups for New Amazon Keywords
How Keyword Dumping Ruins Your PPC Campaigns
New Keyword Research Approach: Gain New Clients For Amazon PPC
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign
Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily scan for negative terms. After this episode, you’ll walk away an expert on negative keywords.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
1:12 What Are Negative Keywords?
1:37 3 Kinds of Search Terms to Negate
2:56 How Bad Should It Get First?
6:36 Types of Negatives To Add
8:20 Daily Scans
12:00 Setting Up Your Scan
🦡 Resources & Links
Amazon CTR 101: Improve Your Amazon Click-Through Rate
What Is The Best Way To Fix Low Sales For My Amazon PPC Campaign?
Is Exact Match Always Best?
What Are Amazon PPC Negative Keywords? The Complete Guide
8 Solutions To Fix An Amazon Campaign With Too Many Keywords
Why Amazon’s Search Query Performance Dashboard Is Awesome
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
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📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
Should I Be A Seller Or A Vendor on Amazon?
Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
4:26 Being a Seller vs. a Vendor
7:03 Why Should You Become A Vendor?
11:05 ECommerce Operations
20:04 Price Optimization Limitations
34:50 Marketing To Sellers vs. Vendors
44:30 The Next Frontier
59:00 Ad Badger Software Tool
🦡 Resources & Links
Where to find Adam Riback, CFS Brands
Prime Day Preparation: Capitalizing On The Most Important Days Of The Year
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Why Should I Optimize Prices on Amazon Advertising?
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
Amazon’s Marketing Stream Explained: A Technical Breakdown
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📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Riback
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
How Should I Analyze My Data for my Amazon PPC Campaign?
Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:30 The Standard Model of Particle Physics
6:12 What Is It Like To Optimize Daily?
10:30 Analyzing Your Keyword Numbers
13:30 No Orders From A Mathematical Perspective
17:26 Why Keyword Research Matters
19:47 Why Do We Have A Data Delay?
29:36 Diagnosing A Data Delay
34:15 Thinking About The AI Boom
39:50 Learn More About Ad Badger’s Software Tool
🦡 Resources & Links
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)
4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS
Bidding On Branded Keywords: What Happens When You Turn Them Off?
Why Amazon’s Search Query Performance Dashboard Is Awesome
ACOS For Amazon: What Is ACOS And How Do I Calculate It For Amazon PPC?
How To Do Keyword Research For Amazon PPC: Back To Basics
New Keyword Research Approach: Gain New Clients For Amazon PPC
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
How to use AI & GPT for Amazon Marketing & Amazon Growth
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📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Nick Isber
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of your low sales, and how to remedy them, step by step. Be sure to download the flow chart using the Content Library link below!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:00 Balance as an Entrepreneur
5:55 Why are Sales Down
10:18 Check Out Your Sessions
13:30 Overall Sales Equation
18:58 Competitor Sales Trends
22:00 My Sales Are Down, but Sessions Are Up?
27:05 What Happened on the PPC Side?
37:15 Check Out Ad Badger Software
🦡 Resources & Links
Where to find Elizabeth Greene: Junglr - Youtube
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Amazon CTR 101: Improve Your Amazon Click-Through Rate
What To Do About Rising CPCs (PPC Boosters Series)
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
How Can I Beat A Summer Amazon PPC Slump?
Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:30 Adam’s PNW Energy
7:05 Defining the Summer Slump
10:45 Taking Back Control
13:20 Understanding Consumer Behavior
21:25 Ways To Pace Competition
26:53 Should I Increase My Budget?
28:50 Keeping Track of Budget
33:33 New To Brand Customers
🦡 Resources & Links
How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?
How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022
How Do I Make The Most Of Prime Day 2023 As An Amazon PPC-Er?
Much Ado About Budgets
What Consumer Behavior Says About You: Amazon Brand Analytics
Balancing Amazon PPC Optimization And Expansion
Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
How Do I Stay Ahead Of The Curve And Become A Better Amazon PPCer In 2023?
Making Sense Of New To Brand Metrics
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Mellott
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Customer Reviews
Best Amazon PPC Podcast I have listened to so far
I’ve never written a podcast review before, but felt compelled to share my experience with the PPC Den podcast. I first became aware of it in referral from another Amazon seller and since that time a few weeks ago, I have BINGED on the 2023 episodes so far. The information is so actionable and relatable. Michael and his guests speak about relevant issues I am seeing in my campaigns daily. Kudos Michel and team. I appreciate your effort to give this content away for free!
Great PPC content
I had been PPC adjacent for a few years but realized I needed structures help when launching my own brand. I picked my way through podcasts as I went through first few months and it was hugely helpful - took frequent notes.
Helpful
I appreciate that the guys share smart strategies that are aligned with long-term growth.