My Amazon Guy

Steven Pope
  • 5.0 (38)
  • Entrepreneurship
  • Updated Daily

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. 5h ago

    How to Scale Amazon PPC with 50+ SKUs (Single ASIN vs Grouped)

    Send us Fan Mail Managing more than 50 SKUs on Amazon gets tricky when deciding whether to group products together or separate them by ASIN. In this video, Kevin breaks down how to structure Sponsored Products campaigns based on parent-child variations, separate listings, and shared keywords. You’ll learn when it makes sense to let Amazon’s algorithm favor the best-performing child variation, how the variation “halo effect” can help traffic move between products, and why separate listings usually need their own dedicated campaigns for better bid control. Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAds #AmazonFBA #AmazonSeller #amazonmarketing  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps:  0:00 - Strategies for 50+ SKU Catalogs 0:13 - Grouping by Parentage vs. Individual ASINs 0:41 - Keyword Strategy for Color & Style Variations 0:58 - When to Use Single ASIN Campaigns for Separate Listings 0:1:36 - The "Halo Effect": Driving Traffic Between Variations 0:2:30 - Maintaining Bid Control Across Similar Products 0:2:56 - How to Structure Your PPC ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 min

  2. 1d ago

    The Scaling Secret Most Founders Discover Too Late

    Send us Fan Mail Are you struggling to scale your CPG brand?  In this interview, the founder of Startup CPG shares the critical lessons every brand owner needs to hear to navigate the journey from startup to established player. Whether you're selling on Amazon or expanding into retail, these insights on brand building, community, and strategy are essential for your growth. Ready to take your Amazon or CPG brand to the next level? Don't navigate the complex marketplace alone. Let's build a strategy that works for you. Book a call: https://bit.ly/4dQ2hbr #CPG #BrandScaling #Entrepreneurship #RetailGrowth #FounderAdvice Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 - Introduction to CPG Scaling  1:45 - The Most Common Mistakes Founders Make  4:20 - Building a Scalable Infrastructure  7:15 - Retail vs. D2C Growth Strategies  10:30 - Final Advice for CPG Founders ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    37 min

  3. 2d ago

    Amazon Opens Premium A+ Content To All Sellers and Requires AI Image Disclosures

    Send us Fan Mail Amazon Premium A+ Content is now open to Seller Central brand owners, changing product detail pages and A+ access. This Amazon seller update covers Premium A+ Content, Seller Central, A+ Content Manager, AI-generated images, and brand owner rules. Learn what changed, why AI image disclosure matters, and how sellers should handle A+ Content before listing issues appear. Stop guessing with Premium A+ Content, get a listing review before Amazon flags the parts sellers usually miss: https://bit.ly/4jMZtxu #AmazonAPlusContent #AmazonSellerCentral #AmazonSellers #AmazonListingOptimization Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 - Amazon Premium A+ Content Access for Sellers 00:42 - Why Product Detail Pages Are Changing 01:17 - AI Generated Images in A+ Content 01:52 - Amazon Advertising Rules and AI Disclosure ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    2 min

  4. 5d ago

    Amazon SEO For AI Agents Full Walkthrough Guide

    Send us Fan Mail Amazon search is changing fast. It’s no longer just about keywords. AI shopping tools like Rufus and Alexa are now answering customer questions and shaping buying decisions before shoppers even open a listing. In this Amazon SEO for AI Agents walkthrough, we cover how Answer Engine Optimization, or AEO, works on Amazon, where to place clear answers in your bullet points and crawlable A+ Content, and why intent-based listing optimization matters for sellers. You’ll also see how to find the questions Amazon is already surfacing in search and use them to prepare your listings for AI shopping. Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu #AmazonSEO #AmazonAEO #AmazonSelling #AmazonListingOptimization #amazonfba  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 – Introduction to AEO (Artificial Engine Optimization) 00:46 – Amazon's Phase 5 SEO approach for AI search 01:52 – How to identify "Ask Alexa" questions on your listing 02:30 – Two high-potential areas for AI optimization 03:02 – Finding AI prompts and search bar questions 04:08 – Optimizing bullet points for intent-based answers 05:52 – Using crawlable text in A+ content for AI agents 06:50 – The power of FAQ sections for AI shopping 07:15 – Manual search methods for finding high-relevancy questions 08:32 – Start tracking and optimizing for AI today ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    10 min

  5. 6d ago

    BREAKING NEWS: Amazon Releases New Two Part Title Requirements

    Send us Fan Mail Amazon product title requirements now limit titles to 75 characters, with item highlights changing how listings appear in search. This video explains Amazon SEO update 2026, title character limits, AI title rewrites, mobile shopping, and listing compliance. Sellers learn why shorter product titles matter, when to edit listings, and how to protect keyword ranking before the deadline. Do not let Amazon AI rewrite your listing for you, get a FREE listing review before the title rule cuts into your traffic: https://bit.ly/4jMZtxu #AmazonSEO #AmazonFBA #AmazonSeller #AmazonListingOptimization #AmazonProductTitle Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 - Amazon Product Title Requirements Are Changing 00:44 - Amazon AI May Rewrite Product Titles 01:38 - Global Title Policy and Seller Alerts 02:39 - Why Amazon AI Titles Can Hurt SEO 03:30 - How to Write a 75 Character Product Title 04:45 - When Sellers Should Update Listings 05:06 - Mobile Shopping and AI Search Changes 05:57 - SEO Impact of Shorter Amazon Titles ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    7 min

  6. Jun 10

    Amazon Ranking Dropped? Do THIS to Regain Sales Velocity

    Send us Fan Mail Amazon ASIN ranking recovery starts with restock timing, sales rank, coupons, PPC bids, and top of search ads. This video explains how sellers can revive Amazon out of stock lost ranking, restart ads after restock, and rebuild sales velocity. It also covers FBA inventory age, aged inventory surcharge, low inventory fees, FC transfer status, and inventory planning. If stockouts, ranking drops, and FBA fees are eating margin, get an Amazon growth plan before the next inventory mistake costs more: https://bit.ly/4jMZtxu #AmazonFBA #AmazonPPC #AmazonSeller #AmazonInventory #AmazonSEO Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 - Revive an Amazon ASIN After Stockout 00:48 - Brand Tailored Promotions for Ranking Recovery 01:28 - Coupons and Deals for Fast Sales Rank 01:40 - Raise Bids on Best Search Terms 02:12 - Use Sales Velocity to Recover Ranking 02:46 - Start Amazon Ads After New Inventory Arrives 03:10 - FC Transfer and FBA Inventory Status 03:54 - Check Low Inventory Fees and Planning Issues 04:15 - FBA Inventory Age and Aged Inventory Surcharge 05:01 - Find Units That Trigger Inventory Fees ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    6 min

  7. Jun 9

    Stop Deep Discounting on Prime Day: The High-Margin Playbook for 2026

    Send us Fan Mail Prime Day isn't just about massive discounts, it's about margin protection and long-term audience building.  In this video, we break down why a "Low-Discount" strategy often yields higher net profit and how to use technical tools like Amazon Marketing Cloud (AMC) and Brand Tailored Promotions to capture sales after the event ends. Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu #AmazonPrimeDay #AmazonFBA #AmazonSellers #AmazonPPC #amazonmarketing  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 Should You Actually Discount on Prime Day?  01:21 The "Added to Cart" Secret Tactic  02:54 Why the Account-Wide View is Killing Your Profit  03:55 Testing Campaigns Before the Big Event  04:12 AMC Audience Insights: Building Your Post-Prime Funnel  05:00 Summary & Next Steps for Your Brand ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    5 min

  8. Jun 8

    Amazon SEO has CHANGED: Stop Keyword Stuffing (New 2026 AI Ranking Rules)

    Send us Fan Mail Master the 5 Phases of Amazon SEO to outrank competitors in the new AI-driven era. Amazon's ranking algorithm has shifted from simple keyword stuffing to "Buyer Intent" and AI-driven questions. In this masterclass, We break down our proven 4-phase SEO framework and introduce the unofficial Phase 5: Intent & AI Prompting. Learn how to optimize your listing for Rufus, Amazon’s new AI shopping assistant, and why your A+ content is now your secret weapon for indexing. Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonSEO #AmazonSellers #AmazonFBA #AmazonListingOptimization #AmazonRufus Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - The Problem: Why it’s harder to scale organic sales 01:32 - The 4-Phase SEO Approach (Overview) 03:26 - Phase 5: AI, Rufus, and Question-Based Shopping 04:56 - Stop the Stuffing: New Title & Bullet Point Rules 11:13 - Using A+ Content & FAQ for AI Indexing 19:19 - How to incorporate 100+ keywords without penalties 29:00 - Ranking vs. Indexing: What’s the difference in 2026? 32:44 - The "Strike Zone" Strategy: Moving from Page 2 to Page 1 ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    38 min
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5
out of 5
38 Ratings

About

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Information

  • Creator
    Steven Pope
  • Years Active
    2020 - 2026
  • Episodes
    1.9K
  • Rating
    Clean
  • Copyright
    © 2026 My Amazon Guy
  • Show Website
    My Amazon Guy

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