54 episodes

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

OPERATORS OPERATORS

    • Business
    • 4.5 • 32 Ratings

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

    E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More

    E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More

    00:00 Introduction

    08:02 Transitioning from Agency to In-House

    30:34 Unlocking New Levels of Growth

    37:26 Expanding into Consumables and Higher-End Appliances

    46:29 Segmenting Ad Sets for New Product Categories

    57:37 Measuring and Comparing Creative Metrics

    01:08:28 Maximizing Potential through Editing Existing Creative



    Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠



    Powered By:



    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.



    Northbeam.

    https://www.northbeam.io/



    Sendlane.

    https://learn.sendlane.com/operators



    Visit Our Website: https://www.9operators.com/


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

    • 1 hr 10 min
    E051: Workload Strategy, Personal Finance, Q1 Recap, Liquidity & More

    E051: Workload Strategy, Personal Finance, Q1 Recap, Liquidity & More

    00:00 Introduction and Overview

    09:04 Personalized Investing

    16:33 Growing your brand is hard

    27:50 Managing Illiquid Assets

    38:32 Employee Stock Ownership Plans (ESOPs)

    50:31 Investing in Growth Before It's Needed

    58:00 HexClad and Amazon

    01:09:24 Q1 Recap at Simple Modern



    Operators Exclusive Slack: ⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠



    Powered By:



    Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.



    Northbeam.https://www.northbeam.io/



    Sendlane.https://learn.sendlane.com/operators



    Visit Our Website: https://www.9operators.com/


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

    • 1 hr 17 min
    E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion

    E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion

    00:00 Introduction

    03:09 Panzerism: Trust No One

    04:06 Termination of Relationship with an Agency

    07:53 Success, Failure, and Overvaluing Contributions

    09:46 Building Trust and Hiring Practices

    13:32 Challenges with Meta Advertising

    15:00 Diversification into Other Channels

    25:17 Transitioning to Other Channels

    27:40 The Importance of Profitability and Knowing Your Numbers

    30:01 Dealing with Meta Performance Issues

    31:01 Navigating Conversion Lag and Meta Changes

    36:19 Balancing Growth and Efficiency

    47:17 The Power of Product, Market, and Channel

    48:40 The Success of Retail Stores

    57:37 Expanding into International Markets

    59:35 The Importance of Translating Content



    Operators Exclusive Slack: ⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠



    Powered By:



    Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.



    Northbeam.https://www.northbeam.io/



    Sendlane.https://learn.sendlane.com/operators



    Visit Our Website: https://www.9operators.com/


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

    • 1 hr 2 min
    E049: Connor from Ridge: Artificial Newness, Channel Activation, Content Planning, Pricing Strategy

    E049: Connor from Ridge: Artificial Newness, Channel Activation, Content Planning, Pricing Strategy

    02:00 Preparing for Father's Day

    07:14 Content Planning and Pricing Strategy

    11:11 Media Mix and Channel Activation

    29:45 Channel Diversification and Crop Rotation

    32:39 Initial Wins and Marketing Strategy

    33:36 Challenges with Meta Platforms

    35:09 Identifying Issues and Taking Action

    36:08 Reallocating Budgets and Measuring Incremental Lift

    38:47 The Importance of CPM and Channel Diversification

    44:12 Building Redundancy and Expanding Product Categories

    51:07 Creating Artificial Newness and Leveraging Influencers

    52:19 The Importance of Off-Platform Metrics and International Markets

    Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email

    Powered By:

    Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.https://www.northbeam.io/

    Sendlane.https://learn.sendlane.com/operators

    Visit Our Website: https://www.9operators.com/


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

    • 1 hr
    E048: Roman Khan: Buying and Growing DTC Companies

    E048: Roman Khan: Buying and Growing DTC Companies

    00:00 Introduction and Background to Roman

    06:05 Roman's Journey and Current Ventures

    10:14 Lessons from Rocket Internet

    13:29 Communication Platforms and Future Plans

    24:32 The Importance of Supply Chain Management

    31:02 Building Strong Relationships with Suppliers

    32:21 Using Factories as Financing Partners

    32:55 Negative Cash Conversion Cycles and Negotiation

    35:14 Building Transparent and Trusting Relationships with Suppliers

    38:38 The Success of Multi-Brand Models

    41:28 Investing in Kanpai Foods

    44:37 Finding Success in Focusing on a Superpower

    49:10 Preparing for the Future Beyond Meta

    52:00 Living and Doing Business in Hong Kong



    Operators Exclusive Slack: https://join.slack.com/t/9operators/s...


    Powered By:


    Fulfil.io.
    https://bit.ly/3pAp2vu
    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.
    https://www.northbeam.io/


    Sendlane.
    https://learn.sendlane.com/operators


    Visit Our Website: https://www.9operators.com/


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

    • 1 hr 5 min
    E047: DTC Hardships, Amazon Fees, Klaviyo Agency Move & More

    E047: DTC Hardships, Amazon Fees, Klaviyo Agency Move & More

    00:00 Introduction and Market Update
    07:39 D2C Apocalypse: Meta Issues
    33:02 The Challenges of Being an Amazon Seller
    34:21 The Importance of a Differentiated Value Proposition
    35:07 The Evolution of Direct-to-Consumer (DTC) Brands
    36:01 The Role of Product and Brand in Retail
    37:28 The Potential Ban of TikTok
    38:13 Regulatory Concerns and Potential Buyers for TikTok
    40:14 The Uncertainty of TikTok's Future
    42:31 Considering the Impact of TikTok's Potential Ban
    44:21 The Need for Focus and Product Differentiation
    45:59 The Difficulty of Attribution in Advertising
    48:10 The Importance of Content and Influencers on TikTok
    49:17 The Challenges of Diversification in the Current Landscape
    53:25 The Value of Focusing on Product Quality
    55:14 The Challenges of Being a Low-Profit, Low-Growth Commerce Brand
    56:08 The Risks of Going Public as a DTC Brand
    58:16 The Importance of Brand Partnerships and Collaboration
    59:31 The Summary of the Armageddon Episode



    Operators Exclusive Slack: https://join.slack.com/t/9operators/s...


    Powered By:


    Fulfil.io.
    https://bit.ly/3pAp2vu
    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.
    https://www.northbeam.io/


    Sendlane.
    https://learn.sendlane.com/operators


    Visit Our Website: https://www.9operators.com/


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

    • 1 hr 3 min

Customer Reviews

4.5 out of 5
32 Ratings

32 Ratings

itsjwills ,

The real deal

This has become my favorite podcast. It has CEOs that bootstrapped their way to $100 million plus in revenue in DTC businesses like HexClad, Simple Modern, Ridge, etc.

These aren’t some influencers that don’t know how building at scale actually works. These guys are talking real numbers with real insights.

I could listen to them talk business all day.

M Bernstein ,

One bad apple in a good bunch

I've been listening since to Operators since it came out - the content lives up to the name. 3 of the 4 guys are true operators, people who are in the weeds of their business and want to keep pushing growth. Sean is exceptional at spotting trends across DTC. He always leaves me with a new thought to explore. He's the true "star" of the show with a big personality - but the ideas and insight to match. Mike has really pushed my thinking on people and leadership. Every time he speaks, I know I'm going to get a measured, respected view on the topic. Matt continually shares a nuanced perspective - both his successes and failures. He's humble yet aware of his own strengths and offers up his insight when appropriate.

Jason is an issue. He goes on long monologues about how successful he is, how the problems they're discussing don't apply to him or his *aMaZinG*, crazy-margin business HexClad. He spent almost an entire episode name dropping someone he sat next to at a dinner. He has no interest in offering any true value to the listener. I reached a breaking point this past episode where he boasted about being drunk on the episode. Maybe because he's not a founder he doesn't understand the pain and blood that goes into getting a business off the ground and keeping it healthy - but it’s gotten to the point where I try to skip through anytime he begins talking because I don't ever want to approach my life or business the way he suggests.

Bryant Jaquez ,

5 THOUSAND stars!

If you're not listening to the operators, are you even in DTC?

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