AMZPPC 88: How to Get Over 100% Conversion Rates with Sponsored Display Ads The PPC Den: Amazon PPC Advertising Mastery

We have seen something truly mind-boggling since April of this year. Conversion rates for Amazon’s Sponsored Display ads are skyrocketing. For some sellers, the conversion rate is over 100%!

Is that even possible?

On today’s episode, Mike and Stephen breakdown how conversion rates are calculated for Sponsored Display ads and show you what Amazon isn’t telling you.

We’ll see you in the Badger Den!

Episode Highlights:


1:10 Intro

5:10 A recent trend with Sponsored Display ads

7:00 How conversion rates work

11:20 Targeting types for Sponsored Display ads

15:30 Sponsored Display conversions

17:30 The big problem with conversions in Sponsored Display ads

30:40 What we’d like to see and closing thoughts


Links & Resources


All our episodes and show notes are available at https://www.adbadger.com/podcast
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Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno


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