51 episodes

The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.

Appendix B Bravery Podcasts

    • Business
    • 5.0 • 1 Rating

The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.

    Brand Equity Pyramid Part IV: Brand Resonance

    Brand Equity Pyramid Part IV: Brand Resonance

    Part 4 in our series on the Customer Based Brand Equity Pyramid focuses on Brand Resonance — the top level of the pyramid. Kristin and Joel discuss the significance of applying Custom Experience methodology to the student experience in higher education to build genuine brand resonance.

    • 9 min
    Brand Equity Pyramid Part III: Brand Response

    Brand Equity Pyramid Part III: Brand Response

    Joel Goodman and Kristin Van Dorn discuss the Customer Based Brand Equity Pyramid in detail. They explore brand response, emphasizing the importance of understanding customer sentiments and storytelling in branding strategies. The conversation delves into methods for researching customer perceptions, the interplay between narrative building and brand levels, and practical approaches for higher education marketing professionals to enhance brand awareness and engagement.

    • 9 min
    Brand Equity Pyramid Part II: Brand Performance

    Brand Equity Pyramid Part II: Brand Performance

    In the latest episode of Appendix B, Joel Goodman and Kristin Van Dorn from Bravery Media delve into the second level of the customer-based brand equity pyramid, focusing on brand performance and imagery within the context of higher education. They emphasize the importance of brand salience, ensuring that an institution is top-of-mind when prospective students are considering their options.

    • 7 min
    Brand Equity Pyramid Part I: Brand Salience

    Brand Equity Pyramid Part I: Brand Salience

    Does your college or university brand have a base level of recognizeability? How do you even start developing a brand strategy? This is the first in a series on the Brand Equity Pyramid and how to approach brand development in Higher Education. Connect with us on LinkedIn.

    • 9 min
    Brand Differentiation vs Personality

    Brand Differentiation vs Personality

    When we talk about branding in higher ed, are we considering the differences between brand differentiation and personality? Kristin Van Dorn has studied branding in higher ed for years and has a few thoughts. Bravery Media can help you with all manner of brand research.

    • 10 min
    Design Should Follow Content

    Design Should Follow Content

    Web design projects in higher education should never start before content has been firmed up. Joel and Kristin from Bravery dive into the reasons why in this podcast episode.
    Request a Benchmark performance report from Bravery Media.

    • 8 min

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