Appendix B Bravery Podcasts

Joel Goodman and Kristin Van Dorn discuss key insights into content-first design, especially within the context of higher education websites. They delve into the importance of designing around content needs rather than trying to fit content into pre-made designs. Kristin emphasizes the necessity of creating a design system that accommodates varied content types and structures to ensure consistent user experience. The conversation sheds light on how using a content-focused approach can lead to more functional, effective websites that meet both user and business goals.

Joel Goodman and Kristin Van Dorn discuss the use of AI and large language models in content strategy. They explore the excitement and misconceptions around AI, touching on its potential to supplement writing jobs and the limitations of relying solely on AI-generated content.

Joel Goodman and Kristin Van Dorn discuss the outdated models of maintaining and running higher education websites. They emphasize the high costs associated with such teams and suggest alternative models, including agency partnerships, to achieve competitive results without the financial burden.

Hosts Joel Goodman and Kristin Van Dorn discuss the challenges of properly maintaining an effective higher ed website, especially in the face of budget constraints and changing economic conditions in higher education.

Hosts Joel Goodman and Kristin Van Dorn discuss strategies for higher education marketing offices to maximize their budget during challenging times. They emphasize the importance of optimizing internal processes, evaluating tech stacks to eliminate overlapping functions, and re-examining media buys to ensure they are producing results.

How can marketing offices continue increasing enrollment with compressed budgets? Bravery Media suggests optimizing the marketing operations already in place. Speed up your website, take email back to basics, and use AI for more than copywriting.