Appendix B

Bravery Podcasts
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.

  1. Why Content Comes Before Design

    06/24/2024

    Why Content Comes Before Design

    Joel Goodman and Kristin Van Dorn discuss key insights into content-first design, especially within the context of higher education websites. They delve into the importance of designing around content needs rather than trying to fit content into pre-made designs. Kristin emphasizes the necessity of creating a design system that accommodates varied content types and structures to ensure consistent user experience. The conversation sheds light on how using a content-focused approach can lead to more functional, effective websites that meet both user and business goals.

    13 min
  2. AI and User Journeys in Higher Ed

    05/27/2024

    AI and User Journeys in Higher Ed

    Joel Goodman and Kristin Van Dorn discuss the use of AI and large language models in content strategy. They explore the excitement and misconceptions around AI, touching on its potential to supplement writing jobs and the limitations of relying solely on AI-generated content.

    10 min
  3. How to Build the Perfect Higher Ed Web Team

    05/20/2024

    How to Build the Perfect Higher Ed Web Team

    Joel Goodman and Kristin Van Dorn discuss the outdated models of maintaining and running higher education websites. They emphasize the high costs associated with such teams and suggest alternative models, including agency partnerships, to achieve competitive results without the financial burden.

    11 min
  4. Higher Ed Has a Website Problem

    05/13/2024

    Higher Ed Has a Website Problem

    Hosts Joel Goodman and Kristin Van Dorn discuss the challenges of properly maintaining an effective higher ed website, especially in the face of budget constraints and changing economic conditions in higher education.

    11 min
  5. Making the most of higher ed marketing budgets

    04/29/2024

    Making the most of higher ed marketing budgets

    Hosts Joel Goodman and Kristin Van Dorn discuss strategies for higher education marketing offices to maximize their budget during challenging times. They emphasize the importance of optimizing internal processes, evaluating tech stacks to eliminate overlapping functions, and re-examining media buys to ensure they are producing results.

    15 min
  6. Doing better with less in Higher Ed marketing

    04/22/2024

    Doing better with less in Higher Ed marketing

    How can marketing offices continue increasing enrollment with compressed budgets? Bravery Media suggests optimizing the marketing operations already in place. Speed up your website, take email back to basics, and use AI for more than copywriting.

    14 min
  7. Brand Equity Pyramid Part IV: Brand Resonance

    04/15/2024

    Brand Equity Pyramid Part IV: Brand Resonance

    Part 4 in our series on the Customer Based Brand Equity Pyramid focuses on Brand Resonance — the top level of the pyramid. Kristin and Joel discuss the significance of applying Custom Experience methodology to the student experience in higher education to build genuine brand resonance.

    10 min
  8. Brand Equity Pyramid Part III: Brand Response

    03/25/2024

    Brand Equity Pyramid Part III: Brand Response

    Joel Goodman and Kristin Van Dorn discuss the Customer Based Brand Equity Pyramid in detail. They explore brand response, emphasizing the importance of understanding customer sentiments and storytelling in branding strategies. The conversation delves into methods for researching customer perceptions, the interplay between narrative building and brand levels, and practical approaches for higher education marketing professionals to enhance brand awareness and engagement.

    10 min
See All (57)

About

The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.

Information

  • Channel
    Bravery Podcasts
  • Creator
    Joel Goodman and Kristin Van Dorn
  • Years Active
    2023 - 2024
  • Episodes
    57
  • Rating
    Clean
  • Copyright
    © 2025 Bravery Media
  • Show Website
    Appendix B

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