43 min
Artificial Intelligence (AI) is the next electricity – Tim Kobe, Eight Inc Slaves to the Algo
-
- Business
We’ve all heard of the age-old adage of the right vs the left brain. In this episode, Tim Kobe, designer and founder of Eight Inc, talks about a new hybrid model that is revolutionary. That there is no real dichotomy between the two halves, and we should use our entire brain in thinking and shaping customer experiences. Similarly, Tim talks about how data and design should not be seen as separate disciplines. He shares a 3-layer model of how to approach human-centered design and value creation: and the core of it is to ensure there is a human outcome.
Data privacy and security have become some of the biggest considerations in any business strategy. Tim Kobe and Suresh discuss how data is now an emotional asset. Does a brand have my best interests at heart? Do they care about my data security and privacy? Will they sell me out to advertisers? These are all questions consumers have when choosing to support any brand today. He also talks about how the most successful brands are the ones that can communicate their value, and much of it lies in its integrity and ability to build trust with their customers. Tim likens AI to the ‘next electricity’ – where much of the things that will have the biggest impact our lives haven’t been invented yet.
We’ve all heard of the age-old adage of the right vs the left brain. In this episode, Tim Kobe, designer and founder of Eight Inc, talks about a new hybrid model that is revolutionary. That there is no real dichotomy between the two halves, and we should use our entire brain in thinking and shaping customer experiences. Similarly, Tim talks about how data and design should not be seen as separate disciplines. He shares a 3-layer model of how to approach human-centered design and value creation: and the core of it is to ensure there is a human outcome.
Data privacy and security have become some of the biggest considerations in any business strategy. Tim Kobe and Suresh discuss how data is now an emotional asset. Does a brand have my best interests at heart? Do they care about my data security and privacy? Will they sell me out to advertisers? These are all questions consumers have when choosing to support any brand today. He also talks about how the most successful brands are the ones that can communicate their value, and much of it lies in its integrity and ability to build trust with their customers. Tim likens AI to the ‘next electricity’ – where much of the things that will have the biggest impact our lives haven’t been invented yet.
43 min