Ashton Shanks - Scaling a Multi 8-Figure Agency with 170 Employees Behind The Revenue

Summary:
Ashton Shanks, co-founder of Bad Marketing, discusses the merger with Four Media and the reasons behind it. The name 'Bad Marketing' stands for bold and disruptive, and it was chosen to create a memorable brand. The company has over 170 full-time staff members, with offices in Nashville, Atlanta, Denver, and London. They work with a range of clients, from small local businesses to larger brands like ClickFunnels. The media buying team is expected to be full-stack marketers who can think outside the box and take ownership of their accounts. They manage campaigns daily and make data-driven decisions. The conversation covers topics such as changes in optimization, employee breakdown and sales team, marketing strategies for SaaS companies, challenges as a marketing strategy, improving challenge show up rates, simplifying challenge structure, future goals for Bad Marketing, company growth and funding, and performance-based pricing.
Takeaways:
Bad Marketing is a high-level marketing company that works with a range of clients, from small businesses to larger brands.The merger with Four Media was driven by the complementary strengths of the two companies and the desire to create a larger, more impactful agency.The name 'Bad Marketing' was chosen to be bold and disruptive, and it represents the company's commitment to excellence.The company has a team of over 170 full-time staff members, with offices in Nashville, Atlanta, Denver, and London.The media buying team at Bad Marketing is expected to be full-stack marketers who can think outside the box and take ownership of their accounts. Optimization now takes longer to see results.Having a sales team can improve collaboration and communication.Challenges can be an effective marketing strategy for building community.Simplifying challenge structure and focusing on engagement can improve show up rates.Setting clear goals and providing templates can enhance challenge effectiveness.Bad Marketing aims to reach the hundred million dollar mark and focuses on growth and acquisitions.Performance-based pricing can align incentives and drive results.Chapters:
00:00 Introduction and Background02:19 Partnership with Four Media05:05 Reasons for the Merger07:01 The Name 'Bad Marketing'09:31 Team and Offices11:54 Number of Clients12:46 Working with Big Brands14:44 Video and Creative Services15:26 Cross-Channel Advertising16:09 Qualifications for Media Buyers18:27 Cross-Platform Media Buyers19:29 Frequency of Account Management20:52 Changes in Optimization22:14 Employee Breakdown and Sales Team23:01 Sales Team Collaboration24:10 Marketing Strategies for SaaS Companies25:07 Challenges as a Marketing Strategy26:00 Challenges and Show Up Rates27:01 Improving Challenge Show Up Rates28:23 Simplifying Challenge Structure29:13 Challenge Curriculum and Homework31:08 Controlled and Precise Challenge Structure33:19 Future Goals for Bad Marketing36:49 Company Growth and Funding38:52 Performance-Based Pricing40:28 Contact Information

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