Behind The Revenue Chad Kodary

Summary:
Chad Kodary interviews Andrew Kroeze about his journey in the coaching space. Andrew shares his experience of building and selling a coaching program, as well as his current venture, Masters of Fate. They discuss the power of community, the importance of transitioning from a personal brand to a sellable business, and the strategies for getting new clients. They also explore the use of School for community building and course delivery. Overall, the conversation highlights the key elements of building and growing a successful coaching program. In this conversation, Andrew Kroeze and Chad Kodary discuss various topics related to coaching programs and personal development. They explore the concept of the Million Dollar Messaging Sequence and the Seven Figure Scaling Strategy Session. They also delve into the importance of segmenting coaching programs and the benefits of the Agency Journey program. The conversation touches on the Masters of Fate Brotherhood and Empower Her Sisterhood, as well as the role of personal development in business success. They highlight the power of funnels in business and the effectiveness of organic lead generation. Overall, the conversation emphasizes the importance of surrounding oneself with the right people and the value of the Seven Figure Entrepreneur School Community.
Takeaways:
Segmenting coaching programs based on different stages of business growth can provide more targeted and effective support to clients.Personal development is crucial for business success, and addressing mindset and relationships can have a significant impact on overall performance.Funnels are a powerful tool for generating leads and converting prospects into customers, and they can be applied to various aspects of life and business.Organic lead generation through content creation and community engagement can be highly effective in attracting and nurturing potential clients.Surrounding oneself with like-minded individuals and participating in supportive communities can provide valuable networking opportunities and personal growth.Chapters:00:00 Introduction and Background02:10 The Power of Community03:36 Building and Selling a Coaching Program06:35 Transitioning from a Personal Brand to a Sellable Business09:34 Selling a Coaching Program11:39 Starting a New Coaching Program: Masters of Fate12:11 Getting New Clients for Masters of Fate14:59 Using School for Community Building22:23 Utilizing School for Course Delivery23:20 Converting School Members into Coaching Program Clients23:50 Introduction to the Million Dollar Messaging Sequence25:07 The Seven Figure Scaling Strategy Session26:22 Segmenting Coaching Programs27:24 The Agency Journey Coaching Program29:37 The Three Tiers of the Agency Journey Program32:08 The Masters of Fate Brotherhood and Empower Her Sisterhood34:26 Mastering the Four Elements of Life36:05 The Importance of Personal Development for Business Success37:10 The Mindset Required for Business Ownership40:13 Breaking Patterns and Setting New Intentions41:21 The Power of Funnels in Business42:38 Organic Lead Generation and Conversations45:09 The Importance of Surrounding Yourself with the Right People46:00 The Seven Figure Entrepreneur School Community

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Summary:
Rachel Miller, founder of PageWheel, shares her journey from marketing to software creation. She explains the challenges of creating multiple products and the need for an efficient solution. PageWheel was developed to streamline the process of creating products, allowing users to generate content, sales pages, ads, and more in minutes. Rachel discusses the various use cases for PageWheel, from lead magnets to full-blown courses. She also shares her plans for user acquisition and the ultimate goal of selling the company. Rachel reflects on her experience speaking at Tony Robbins events and the impact she aims to make on her audience. In this conversation, Chad Kodary and Rachel Miller discuss strategies for making videos go viral on platforms like TikTok, Instagram Reels, and Facebook Reels. They explore the importance of creating curiosity and entertainment in videos, using curiosity hooks in captions, and gaining views in the first 24 hours. They also discuss the significance of engagement metrics, such as comments, shares, and clicks. Additionally, they delve into strategies for posting videos on multiple channels, simplifying video production, and creating a content schedule. They highlight the impact of viral videos and how to convert them into sales. Finally, they provide information on contacting Rachel Miller.
Takeaways:
PageWheel was created to address the challenges of creating multiple products efficiently.The software allows users to generate content, sales pages, ads, and more in minutes.PageWheel can be used for lead magnets, tripwires, and even full-blown courses.Rachel's goal is to sell the company and maintain her lifestyle of working from home with her six children.She aims to inspire and empower moms to pursue their dreams and achieve success. Create curiosity and entertainment in videos to make them go viral.Use curiosity hooks in captions to grab viewers' attention.Gain views in the first 24 hours to increase the chances of a video going viral.Focus on engagement metrics, such as comments, shares, and clicks, to boost the reach of a video.Post different content on each channel to give followers a reason to follow you on multiple platforms.Simplify video production to save time and effort.Convert viral videos into sales by creating a sequence of videos that drive viewers to take action.Use warm audiences for ads to target people who have engaged with your viral videos.Chapters:
00:00 Introduction and Background01:32 Transition to Software Creation04:23 Challenges in Creating Multiple Products05:37 Types of Products Created06:15 Efficiency Gained with PageWheel08:09 Expanding Use Cases for PageWheel09:00 User Acquisition and Pricing10:46 Marketing Strategies12:11 Challenges in Software Development13:30 Future Plans and Exit Strategy15:28 Speaking at Tony Robbins Event21:45 Impact of Speaking Engagements22:19 Duration of Speaking Engagements22:57 Creating Viral Videos23:31 Creating Curiosity and Entertainment in Reels24:24 Using Curiosity Hooks in Captions25:25 Importance of Views in the First 24 Hours27:01 Engagement Metrics for Viral Videos28:30 Strategies for Posting Videos on Multiple Channels29:04 Simplifying Video Production30:52 Creating a Content Schedule32:13 Posting Different Content on Each Channel34:31 Timing and Frequency of Posts36:59 Using AI Tools for Video Editing37:27 The Impact of Viral Videos39:27 Converting Viral Videos into Sales42:30 Creating Warm Audiences for Ads43:12 Overcoming Challenges in Video Creation43:52 Contacting Rachel Miller

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Summary:
Joel Erway discusses his customer acquisition strategies, specifically focusing on running paid workshops. He explains how he transitioned from webinars to workshops and the benefits of this approach. Joel emphasizes the importance of variety in engaging audiences and the value of paid customers. He also shares insights on pre-selling and the challenges of overthinking in the sales process. In this conversation, Joel Erway discusses his paid workshop model and the importance of community building. He explains how he uses workshops to engage his audience and upsell them to higher ticket programs. Joel also shares his approach to simplifying processes and reducing stress in his business. He emphasizes the limitations of market size and the challenges of scaling low ticket offers. Finally, he highlights the significance of understanding market size for successful advertising.Takeaways:
Paid workshops can be an effective customer acquisition strategyVariety is important in engaging audiences and keeping their interestPaid customers are more committed and likely to convertPre-selling on the confirmation page can increase conversions Paid workshops can be an effective way to engage your audience and build a community.Using a core methodology for workshops allows for upselling to higher ticket programs.Simplifying processes and reducing stress can lead to a more efficient and enjoyable business.Understanding market size is crucial for successful advertising and scaling.Chapters:
00:00 Introduction and Background01:00 Customer Acquisition Strategies03:35 Paid Workshops and Ascension Models07:34 Benefits of Paid Workshops09:46 Running Ads and Workshop Attendance12:02 Transitioning from Free Webinars to Paid Workshops13:19 Goals and Offers in Webinars15:19 Different Offers for Different Audiences19:53 Transitioning to a Lifestyle Business21:08 Offering a Backend Sprint22:41 Pre-Selling on the Confirmation Page24:24 Avoiding Overthinking and Scaring Yourself25:09 Duration and Format of Workshops25:34 Paid Workshops and Community Building26:16 The Workshop Model and Higher Ticket Programs27:15 Using Core Methodology for Workshops and Upselling28:32 Simplifying the Workshop Process and Engaging the Audience29:47 Streamlining Processes and Reducing Stress30:38 The Limitations of Market Size and Scaling32:09 The Challenges of Scaling Low Ticket Offers34:46 Self-Liquidation and Average Order Value37:44 Tracking Software and Market Size39:26 The Importance of Market Size and Advertising45:07 Understanding Market Size and Advertising Budget47:04 The Importance of a Large Market for Advertising48:19 The Power Offer Workshop and Brand Building

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Summary:Chad Kodary and Ron Douglas discuss the power of webinars for lead generation and sales. They explore the different approaches to webinars, including using them to engage with an audience and build trust. Ron shares success stories and highlights the long-term value of building lists through webinars. They also discuss the challenges of running cold webinars and the importance of optimizing show up rates. Ron reveals a secret strategy of using coupon codes to increase engagement and drive sales. In this conversation, Ron Douglas discusses the value of webinars and evergreen webinars, emphasizing the importance of interacting with attendees and learning from their insights. He also shares strategies for building and monetizing an email list, including the use of replay sequences and deadlines. Ron highlights the benefits of cross promotions and coaching as additional revenue streams. He emphasizes the value of an email list and the need to target specific audiences. Ron also discusses the process of co-hosting webinars and affiliate endorsements, as well as the logistics of running webinars on your own platform. The conversation concludes with information about WebinarCon and how to get in touch with Ron.
Takeaways:
Webinars are a powerful tool for lead generation and sales, allowing businesses to engage with their audience and build trust.There are different approaches to webinars, including using them as a front-end or middle-of-the-funnel strategy, selling webinars as a product, or using them for cross-promotions.Building lists and establishing long-term relationships with leads is a key benefit of webinars, even if immediate profitability is not achieved.Running cold webinars can be challenging, and optimizing show up rates is crucial for success. Using coupon codes can increase engagement and drive sales. Webinars and evergreen webinars can be valuable tools for generating leads and profitably scaling a business.Building and monetizing an email list is crucial for long-term success, and frequent, consistent emails can help keep the list engaged.Replay sequences and deadlines can be effective in driving conversions and sales.Cross promotions and coaching can provide additional revenue streams and opportunities for collaboration.Chapters:
00:00 Introduction and Overview01:01 WebinarCon: An Educational Seminar Company03:10 Roles and Responsibilities in the Company03:23 Personal Experience with Webinars05:55 Trends in the Webinar Space07:21 The Power of Webinars for Audience Engagement08:14 Different Approaches to Webinars10:09 Success Stories and Record Sales11:06 Using Webinars in Unique Ways13:44 Challenges with Cold Webinars15:05 Building Lists and Long-Term Value16:12 Automated Webinars and Lead Costs22:51 Using Coupon Codes to Increase Engagement23:49 The Value of Webinars and Evergreen Webinars24:46 Building and Monetizing an Email List27:00 Email Frequency and Content28:16 Replay Sequences and Deadlines29:01 Monetizing the List with Coaching and Cross Promotions29:39 The Value of an Email List30:13 Targeting Specific Audiences30:41 Engaging and Monetizing the List31:13 Different Lists for Different Audiences31:48 Creating and Using Pre-Written Emails32:18 Affiliate Programs and Cross Promotions36:13 Getting a Large Audience for Webinars37:22 Co-Hosting Webinars and Affiliate Endorsements40:08 Running Webinars on Your Own Platform43:00 WebinarCon and Contact Information

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Summary:
Ashton Shanks, co-founder of Bad Marketing, discusses the merger with Four Media and the reasons behind it. The name 'Bad Marketing' stands for bold and disruptive, and it was chosen to create a memorable brand. The company has over 170 full-time staff members, with offices in Nashville, Atlanta, Denver, and London. They work with a range of clients, from small local businesses to larger brands like ClickFunnels. The media buying team is expected to be full-stack marketers who can think outside the box and take ownership of their accounts. They manage campaigns daily and make data-driven decisions. The conversation covers topics such as changes in optimization, employee breakdown and sales team, marketing strategies for SaaS companies, challenges as a marketing strategy, improving challenge show up rates, simplifying challenge structure, future goals for Bad Marketing, company growth and funding, and performance-based pricing.
Takeaways:
Bad Marketing is a high-level marketing company that works with a range of clients, from small businesses to larger brands.The merger with Four Media was driven by the complementary strengths of the two companies and the desire to create a larger, more impactful agency.The name 'Bad Marketing' was chosen to be bold and disruptive, and it represents the company's commitment to excellence.The company has a team of over 170 full-time staff members, with offices in Nashville, Atlanta, Denver, and London.The media buying team at Bad Marketing is expected to be full-stack marketers who can think outside the box and take ownership of their accounts. Optimization now takes longer to see results.Having a sales team can improve collaboration and communication.Challenges can be an effective marketing strategy for building community.Simplifying challenge structure and focusing on engagement can improve show up rates.Setting clear goals and providing templates can enhance challenge effectiveness.Bad Marketing aims to reach the hundred million dollar mark and focuses on growth and acquisitions.Performance-based pricing can align incentives and drive results.Chapters:
00:00 Introduction and Background02:19 Partnership with Four Media05:05 Reasons for the Merger07:01 The Name 'Bad Marketing'09:31 Team and Offices11:54 Number of Clients12:46 Working with Big Brands14:44 Video and Creative Services15:26 Cross-Channel Advertising16:09 Qualifications for Media Buyers18:27 Cross-Platform Media Buyers19:29 Frequency of Account Management20:52 Changes in Optimization22:14 Employee Breakdown and Sales Team23:01 Sales Team Collaboration24:10 Marketing Strategies for SaaS Companies25:07 Challenges as a Marketing Strategy26:00 Challenges and Show Up Rates27:01 Improving Challenge Show Up Rates28:23 Simplifying Challenge Structure29:13 Challenge Curriculum and Homework31:08 Controlled and Precise Challenge Structure33:19 Future Goals for Bad Marketing36:49 Company Growth and Funding38:52 Performance-Based Pricing40:28 Contact Information

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Summary:
Dennis Yu discusses the importance of being Googleable and the various ways businesses can show up on Google. He shares his perspective on SEO, stating that it is a scam and that the focus should be on showing Google and the community that you actually do what you say you do. He emphasizes the importance of trust and credibility in building a brand and explains how AI tools can be used to enhance video creation and editing. He also discusses the potential issues and challenges that AI may bring in terms of trust and authenticity. In this conversation, Chad Kodary and Dennis Yu discuss the role of AI in marketing and business. They touch on topics such as the rise and fall of AI tools like Jasper, the rapid pace of AI development, the competition in the AI space, and the importance of serving customers better. They also discuss the future of Google and AI, the potential impact of generative AI, and the use of voice AI in marketing. The conversation emphasizes the value of trust, human experience, and practical tools in marketing, and highlights the importance of leveraging authority and providing real business results.
Takeaways:
The key to being Googleable is to show Google and the community that you actually do what you say you do.AI tools can be used to enhance video creation and editing, but they should be used to amplify real experiences and achievements.Trust and credibility are crucial in building a brand, and AI tools can help in creating proof and evidence of expertise.While AI tools have the potential to revolutionize marketing and SEO, it is important to use them ethically and focus on providing value to the audience. AI tools are evolving rapidly, and it can be challenging to keep up with the pace of development.Competition in the AI space is fierce, but the key to success is serving customers better.Inbound marketing, based on trust and human connection, is more effective than outbound marketing.AI should be seen as a tool to enhance efficiency and effectiveness, rather than a hype-driven trend.Chapters:
00:00 Introduction and Background00:42 Different Ways to Show Up on Google01:36 SEO vs. Google's Search Engine Engineer Perspective03:27 Overcoming Fear of Social Media for Business Owners04:56 Using Social Media to Build Trust and Credibility06:25 Creating Content Once and Repurposing It08:06 Focus on Local Businesses09:42 AI Tools and Video Creation10:49 The Future of AI in Video Creation12:03 The Value of AI Tools in Video Editing13:33 The Importance of Trust and Real Experience16:06 AI as a Multiplier for Success18:52 AI Tools and the Future of Marketing21:56 The Role of AI in Marketing and SEO23:09 Google's Perspective on AI Tools23:50 The Rise and Fall of Jasper24:18 The Evolution of AI Tools25:11 The Rapid Pace of AI Development25:50 Competition in the AI Space26:02 The Role of AI in Competing with Competitors26:30 The Importance of Serving Customers Better27:00 The Future of Google and AI27:29 The Potential Impact of Generative AI28:00 The Role of Trust in Business28:38 The Use of Voice AI29:05 Regulations and Voice AI29:15 Using Voice AI for Inbound Marketing29:26 The Importance of Trust in Inbound Marketing30:10 Using Voice to Verify Authenticity30:44 The Value of Inbound Marketing31:12 The Potential of AI in Inbound Marketing31:28 The Role of Context in AI Applications32:19 The Use of AI for Outbound Marketing32:46 The Potential of AI for Inbound Marketing33:04 The Importance of Human Experience in Marketing33:13 The Value of Old-Fashioned Values in Marketing34:11 The Importance of Trust in Marketing34:32 The Role of AI as a Tool35:11 The Hype around AI36:10 The Value of Real Business Results37:08 Leveraging Trust and Authority in Marketing38:20 Using Inbound Marketing to Drive Business39:17 The Value of Personal Branding and Human Connection40:20 The Role of AI as a Tool, Not a Hype40:59 The Evolution of Tools and Technology41:35 The Magic of Technology42:10 The Efficiency of AI Tools43:16 T