Joel Erway - The New Workshop Model Behind The Revenue

Summary:
Joel Erway discusses his customer acquisition strategies, specifically focusing on running paid workshops. He explains how he transitioned from webinars to workshops and the benefits of this approach. Joel emphasizes the importance of variety in engaging audiences and the value of paid customers. He also shares insights on pre-selling and the challenges of overthinking in the sales process. In this conversation, Joel Erway discusses his paid workshop model and the importance of community building. He explains how he uses workshops to engage his audience and upsell them to higher ticket programs. Joel also shares his approach to simplifying processes and reducing stress in his business. He emphasizes the limitations of market size and the challenges of scaling low ticket offers. Finally, he highlights the significance of understanding market size for successful advertising.Takeaways:
Paid workshops can be an effective customer acquisition strategyVariety is important in engaging audiences and keeping their interestPaid customers are more committed and likely to convertPre-selling on the confirmation page can increase conversions Paid workshops can be an effective way to engage your audience and build a community.Using a core methodology for workshops allows for upselling to higher ticket programs.Simplifying processes and reducing stress can lead to a more efficient and enjoyable business.Understanding market size is crucial for successful advertising and scaling.Chapters:
00:00 Introduction and Background01:00 Customer Acquisition Strategies03:35 Paid Workshops and Ascension Models07:34 Benefits of Paid Workshops09:46 Running Ads and Workshop Attendance12:02 Transitioning from Free Webinars to Paid Workshops13:19 Goals and Offers in Webinars15:19 Different Offers for Different Audiences19:53 Transitioning to a Lifestyle Business21:08 Offering a Backend Sprint22:41 Pre-Selling on the Confirmation Page24:24 Avoiding Overthinking and Scaring Yourself25:09 Duration and Format of Workshops25:34 Paid Workshops and Community Building26:16 The Workshop Model and Higher Ticket Programs27:15 Using Core Methodology for Workshops and Upselling28:32 Simplifying the Workshop Process and Engaging the Audience29:47 Streamlining Processes and Reducing Stress30:38 The Limitations of Market Size and Scaling32:09 The Challenges of Scaling Low Ticket Offers34:46 Self-Liquidation and Average Order Value37:44 Tracking Software and Market Size39:26 The Importance of Market Size and Advertising45:07 Understanding Market Size and Advertising Budget47:04 The Importance of a Large Market for Advertising48:19 The Power Offer Workshop and Brand Building

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