69 episodes

This podcast is produced for marketers who are focused on improving their return on ad spend. Topics include attribution, digital marketing, broadcast advertising, conversion tracking and other optimization methodologies. Our goal is to help you eliminate your wasted ad spend!

Attribution Marketing Podcast Lucas Sommer

    • Business
    • 4.2 • 5 Ratings

This podcast is produced for marketers who are focused on improving their return on ad spend. Topics include attribution, digital marketing, broadcast advertising, conversion tracking and other optimization methodologies. Our goal is to help you eliminate your wasted ad spend!

    Maximizing Digital Marketing Success: Insights from Fizzi Media's Jason Fisico

    Maximizing Digital Marketing Success: Insights from Fizzi Media's Jason Fisico

    Welcome to the attribution marketing podcast, where we help businesses, brands and entrepreneurs get more out of their marketing and advertising spend.

    • 20 min
    Rachel Hernandez breaks down how to leverage content and SEO within an AI driven digital world.

    Rachel Hernandez breaks down how to leverage content and SEO within an AI driven digital world.

    In this episode of the Attribution Marketing podcast by LeadsRx, we discuss with Rachel Hernandez, Director of Brand Strategy at Next Net Media, various aspects of digital marketing, particularly focusing on content creation, SEO, and the evolving landscape of online visibility.
    Rachel shares her marketing journey, emphasizing her background in content creation and the evolution of storytelling in the digital era. We discuss the importance of brand identity and authenticity in content marketing, especially for enterprises navigating the digital space. We also touch on the impact of AI on SEO strategies, highlighting the significance of topical authority and adapting to changes in search algorithms.
    Moreover, Rachel talks through the impending changes with the elimination of third-party cookies and advocates for a shift towards first-party data for retargeting efforts. Rachel underscores the importance of agility in adapting to these changes and optimizing marketing strategies accordingly.

    • 36 min
    Michael Kaminsky from Recast Talks Through How Brands Can Grow With Marketing Mix Modeling

    Michael Kaminsky from Recast Talks Through How Brands Can Grow With Marketing Mix Modeling

    Welcome to the attribution marketing podcast, where we help businesses, brands and entrepreneurs get more out of their marketing and advertising spend.

    • 32 min
    Jon MacDonald Explains How to Improve Conversions And Why GA4 Will Not Be Enough

    Jon MacDonald Explains How to Improve Conversions And Why GA4 Will Not Be Enough

    Welcome to the attribution marketing podcast, where we help businesses, brands and entrepreneurs get more out of their marketing and advertising spend.

    • 31 min
    Brian Kotlyar From Hightouch Explains Why Your Martech Stack is Not the Answer to Your Growth Problem

    Brian Kotlyar From Hightouch Explains Why Your Martech Stack is Not the Answer to Your Growth Problem

    Welcome to the attribution marketing podcast, where we help businesses, brands and entrepreneurs get more out of their marketing and advertising spend.

    • 29 min
    Sergey and Andrew of Epom discuss the future of ad tech and emerging trends within the advertising landscape

    Sergey and Andrew of Epom discuss the future of ad tech and emerging trends within the advertising landscape

    Welcome to the attribution marketing podcast, where we help businesses, brands and entrepreneurs get more out of their marketing and advertising spend.

    • 44 min

Customer Reviews

4.2 out of 5
5 Ratings

5 Ratings

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