5 episodes

This podcast is produced for marketers who are focused improving their return on ad spend. Topics include attribution, digital marketing, broadcast advertising, conversion tracking and other optimization methodologies. Our goal is to help you eliminate your wasted ad spend!

Attribution Marketing Podcast Lucas Sommer

    • Marketing
    • 5.0, 2 Ratings

This podcast is produced for marketers who are focused improving their return on ad spend. Topics include attribution, digital marketing, broadcast advertising, conversion tracking and other optimization methodologies. Our goal is to help you eliminate your wasted ad spend!

    Pierre Bouvard - The Truth About Media for DTC

    Pierre Bouvard - The Truth About Media for DTC

    Direct-to-consumer brands should undoubtedly consider broadcast as an effective marketing channel, says Pierre Bouvard, Chief Insights Officer of Westwood One. In this episode, he reveals insights from the second annual Westwood One-LeadsRx Direct-to-Consumer Media Attribution and Awareness Report that found radio and TV delivered 7 times the lift of Google and Facebook during the study time period.
    Broadcast is a vital tool for creating brand awareness and, Pierre shares, the more brand-building you do, the easier lower-funnel actions become. After all, the job of advertising is to remind consumers of brands so when they are ready to act and buy, they remember your brand, and TV and radio are ideal for doing so, he adds. Enjoy this episode and see the Westwood One blog and LeadsRx blog that unpack the study a bit further.
    There were several other articles mentioned in this episode that are great follow up resources to review.

    https://effworks.co.uk/ten-best-charts-binet-field/

    https://mediatel.co.uk/news/2020/06/30/is-your-performance-media-really-driving-all-of-that-performance/

    https://wa.campaignbrief.com/james-hurman-and-peter-field-release-the-effectiveness-code-for-cannes-lions-and-warc/

    https://www.westwoodone.com/2020/07/06/multiple-nielsen-case-studies-prove-am-fm-radio-makes-your-tv-better/

    • 24 min
    Peter Shankman - Listening to Your Customers

    Peter Shankman - Listening to Your Customers

    Peter Shankman, founder of HARO and serial entrepreneur, discusses how listening your customers is still a tried and true way of optimizing your customer's experience.

    • 18 min
    Customer Centric Marketing

    Customer Centric Marketing

    In this episode we discuss the importance of keeping the customer at the center of everything you do. With customer centric marketing, your prospects have a better experience reaching their goal and your organization experiences a lower cost per acquisition.

    • 24 min
    Actionable Data

    Actionable Data

    In this episode we will cover the variety of data available to marketers and highlight what data is important to keep an eye on.

    • 19 min
    Podcast Overview

    Podcast Overview

    What this podcast is all about.

    • 6 min

Customer Reviews

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2 Ratings

2 Ratings

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