77 episodes

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth.

This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.

The Marketing Intelligence Show Supermetrics

    • Business
    • 4.3 • 6 Ratings

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth.

This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.

    Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive

    Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive

    In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing.

    You’ll learn:


    How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience.
    The shift towards short-form, engaging video content and its impact on marketing strategies.
    The trend of bold, unconventional marketing tactics to capture audience attention.
    Methods to measure the success of creative campaigns and adjust strategies based on performance data.
    How different channels are leveraged depending on the target audience and campaign goals.

    Tune in to learn how to break down silos between data, creative, and digital for a more integrated approach to video marketing.

    • 30 min
    Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt

    Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt

    In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt - a personalized gift store to celebrate life's important moments-

    Together, they'll reveal how PlanetArt uses marketing mix modeling to optimize marketing spend and boost customer acquisition across various brands and platforms.

    Discover how they use marketing mix modeling (MMM) to:


    Track multi-channel performance: How PlanetArt analyzes ad campaigns across Google Ads, social media, and even catalogs to understand customer journeys.
    Increase customer acquisition: How MMM helps PlanetArt target the right audiences and boost customer acquisition across various brands.
    Maximize ROI: How PlanetArt leverages data to optimize campaign allocation and get the most out of their marketing budget.
    Go beyond attribution: Understand the limitations of traditional attribution and see how MMM provides a more holistic view of marketing effectiveness.

    Tune in for actionable tips to maximize your marketing efforts and gain a competitive edge!

    • 17 min
    The power of competitive intelligence in B2B marketing with Vollrath

    The power of competitive intelligence in B2B marketing with Vollrath

    In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment.

    Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing efforts. 

    Learn how Vollrath uses Supermetrics to:


    Track competitor social media activity and engagement
    Analyze posting frequency and content strategy across different platforms
    Identify seasonal trends in competitor marketing efforts
    Build targeted reports for different departments within Vollrath

    Tune in to learn how to stay ahead of the curve and dominate your competition!

    • 27 min
    Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media

    Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media

    In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at Chatterblast.

    Together, they'll reveal how to leverage data to navigate the evolving marketing landscape, with a focus on building brand awareness and fostering client trust.

    Here's what you'll learn:


    Building brand awareness: Learn how to shift focus from conversions to building brand awareness, especially for younger audiences, with short-form content.


    Data-driven creatives: Discover how A/B testing unlocks messaging and visuals that resonate with your target audience.


    Secure data storage: Explore how Supermetrics and BigQuery can help you secure all your historic data (especially as API access changes).


    Empowering clients: Learn how to build client trust and avoid vendor lock-in with data access through Supermetrics.

    Tune in to unlock the secrets to data-driven marketing success!

    • 38 min
    How Imajery uses data to prove value across the entire customer journey

    How Imajery uses data to prove value across the entire customer journey

    In this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they'll reveal how Imajery uses data to acquire clients and build trust across the entire customer journey.

    Here's what you'll learn:

    - How to leverage data to make smarter marketing decisions

    - Why client alignment is key to successful campaigns

    - The importance of clear & concise reporting

    - How to use Supermetrics to streamline your marketing data

    Tune in now!

    • 38 min
    How Data Speaks uses impact-based attribution to measure and improve advertising ROI

    How Data Speaks uses impact-based attribution to measure and improve advertising ROI

    In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).

    In this episode, you'll learn:


    What impact-based attribution is and how it differs from traditional attribution models


    How Data Speaks uses machine learning to measure the true impact of marketing campaigns


    How to identify areas where you can be spending your marketing budget more efficiently


    How Data Speaks centralizes data using Supermetrics to acquire customers at scale.


    Tips for converting paid traffic into organic traffic

    Tune in now!

    • 35 min

Customer Reviews

4.3 out of 5
6 Ratings

6 Ratings

Dana Schumacher ,

Great, actionable information!

Every episode is loaded with valuable information about digital data and analytics. The folks they have join are too-notch and provide stellar, actionable information that you can immediately apply. I’m always anticipating the next episode. Great, quality content!

Oscarjavieros ,

Highly recommended Show

I haven’t finished all the episodes, but so far great podcast, highly recommended for marketing and analyst out there

Wikawikawik1212 ,

Great For Keeping Tabs on Analytics Best Practices

I love having this show on in the background while I work so I can keep up-to-date on the ever changing best practices in the data industry. Episodes are kept fairly simplified for solutions to do on your own, so they are pretty easy to implement to your own work as long as you have the resources you need at your job.

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