119 episodes
Australian Business Podcast Rask
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- Business
Australian Business Podcast is Australia's top business podcast for people building, managing and leading a successful small business in Australia.
Whether you're drawing a small business plan on a serviette, have a growing side hustle, you run a business with 10 employees or 100, the Australian Business Podcast will teach you how to grow, manage, market and steer your business to success.
The Australian Business Podcast will help you grow your business faster, take advantage of industry change and opportunities, and identify strategies to make you more profitable.
Hosted by Owen Rask, founder of The Rask Group; plus Jordan Kidis & Danil Goloubev, co-founders at Grey Space Advisory, you can take our free business course on Rask by following this link: https://bit.ly/3B9Xekp
Owen's top Australian Business Podcast resources:
Australian Business Podcast - landing page
Ask a question
Free business course
Find Owen on Twitter
⚠️ General information, tax & legal warning ⚠️
The information in this podcast is general information only. That means, the information does not take into account your objectives, financial situation or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. The Rask Group Pty Ltd is not a licenced tax agent or law firm. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser, tax agent and/or lawyer, who can provide you with personalised advice, tax advice and legal advice. Please read The Rask Group's Terms & Conditions and Financial Services Guide on our website before acting on the information in this podcast.
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SEO and Social Media Marketing | Marketing your Business Part #4
Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of SEO and social media marketing.
VIDEO VERSION: https://www.youtube.com/watch?v=aijFOcUwacI
Free marketing call with Zara: https://bit.ly/im-market
Inflection accelerator: https://bit.ly/41QwO2a
Topics covered in SEO and Social Media marketing:
What is SEO?
Three main areas of SEO
Could you explain the role of SEO in content marketing?
What is content marketing?
SEM
3 must-know tips for SEO
The key components of an effective social media marketing strategy?
Choosing a social media platforms to focus on
What are some emerging types of marketing that businesses should consider?
Why SMS is growing
How businesses can use social media for customer service and engagement
How does influencer marketing fit into a social media strategy?
How important is video content in social media marketing?
What tools do you recommend for managing social media marketing?
~~ Resources you'll love ~~
Invest with Owen: https://bit.ly/R-invest
Mortgage Broking: https://bit.ly/broke-rask
Financial Planning: https://bit.ly/R-plan
Property Coaching: https://bit.ly/R-P-coach
100-point property checklist (PDF): https://bit.ly/prop-check
Accounting with Grey Space: http://bit.ly/3DG5lWS
Business Coaching: https://bit.ly/o-coach
Ask a question: https://bit.ly/3QtiY00
DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.
Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Organic V Paid Marketing: Google, Meta, letterbox & beyond | Marketing your Business Part #3
Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of email marketing.
VIDEO VERSION: https://youtu.be/OwgUVLCmvEk
Free marketing call with Zara: https://bit.ly/im-market
Inflection accelerator: https://bit.ly/41QwO2a
Topics covered in Organic v Paid marketing:
Differences between paid and organic advertising
Examples of paid and organic marketing
Benefits and drawbacks of paid advertising for small businesses
How to ‘de-risk’ paid ad campaigns
How organic advertising works and its key success factors
When to prioritise paid advertising over organic and vice versa
Effective platforms for paid advertising and how to choose the right one
How to improve organic reach
The role of content in enhancing organic visibility
How businesses should budget for paid advertising
Metrics to track to assess the performance of paid and organic strategies
Case studies where a blend of both strategies worked well
~~ Resources you'll love ~~
Invest with Owen: https://bit.ly/R-invest
Mortgage Broking: https://bit.ly/broke-rask
Financial Planning: https://bit.ly/R-plan
Property Coaching: https://bit.ly/R-P-coach
100-point property checklist (PDF): https://bit.ly/prop-check
Accounting with Grey Space: http://bit.ly/3DG5lWS
Business Coaching: https://bit.ly/o-coach
Ask a question: https://bit.ly/3QtiY00
DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.
Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Email marketing essentials | Marketing your Business Part #2
Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the essentials of email marketing.
VIDEO VERSION: https://www.youtube.com/watch?v=GG82R92_k0g
Free marketing call with Zara: https://bit.ly/im-market
Inflection accelerator: https://bit.ly/41QwO2a
Topics covered in Episode Two of the Marketing Your Business Mini Series:
1. What is email marketing and why is it so effective?
2. Email marketing funnels and how they work
3. Best practices for crafting email marketing content
4. Essential tools for email marketing
5. How to maintain a healthy email list
6. 2 effective email marketing tactics everyone can employ
7. Email marketing mistakes - avoid these
8. Zara's favourite email marketing tools
~~ Resources you'll love ~~
Invest with Owen: https://bit.ly/R-invest
Mortgage Broking: https://bit.ly/broke-rask
Financial Planning: https://bit.ly/R-plan
Property Coaching: https://bit.ly/R-P-coach
100-point property checklist (PDF): https://bit.ly/prop-check
Accounting with Grey Space: http://bit.ly/3DG5lWS
Business Coaching: https://bit.ly/o-coach
Ask a question: https://bit.ly/3QtiY00
DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.
Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg
Learn more about your ad choices. Visit megaphone.fm/adchoices -
How to build a marketing strategy (for business owners) | Marketing your Business Part #1
Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the basics of marketing a small business.
VIDEO VERSION: https://www.youtube.com/watch?v=qGmFFWGK3Io
Free marketing call with Zara: https://bit.ly/im-market
Inflection accelerator: https://bit.ly/41QwO2a
Topics covered in Episode One of the Marketing Your Business Mini Series:
1. What is a marketing strategy?
2. Brand audits
3. The importance of a customer avatar
4. Technology basics
5. Start with organic marketing
6. 3 common marketing mistakes made by businesses
7. Marketing agencies
8. Building a 12-month marketing plan
9. The 2 essential marketing metrics
10. The future of marketing tools
~~ Resources you'll love ~~
• Invest with Owen: https://bit.ly/R-invest
• Mortgage Broking: https://bit.ly/broke-rask
• Financial Planning: https://bit.ly/R-plan
• Property Coaching: https://bit.ly/R-P-coach
• 100-point property checklist (PDF): https://bit.ly/prop-check
• Accounting with Grey Space: http://bit.ly/3DG5lWS
• Business Coaching: https://bit.ly/o-coach
• Ask a question: https://bit.ly/3QtiY00
DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.
Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg
Learn more about your ad choices. Visit megaphone.fm/adchoices -
3x profit! Buying digital businesses for passive income! Ft. Matt & Liz Raad
This Rask podcast episode is going to seem really… different. It’s a wonderful conversation with an extremely entrepreneurial couple who I have followed for a few years.
Matt and Liz Raad are serial investors in websites and digital assets. They’re speakers and educators who have probably helped to create tens, if not hundreds, of millions of dollars of wealth for investors, FIRE community members, those escaping the 9-to-5, and business owners.
In this podcast, we’ll going backwards, to how they first meet, to walk forwards and map their fascinating business and investment journey. This podcast is all about investing in things you’ve probably never thought you could, or should - websites.
If you want Liz, Matt and I to do a round two, I’d love to hear from you. Please use the Rask community, or ask a question link (both are are available in your podcast player) to get in touch with me.
And if you’re half as fascinated as I am in what they talk about, go and get in contact with them using the resources for this episode. If you do, let me know what you think.
Resources from Matt & Liz (not sponsored or affiliate)
Website: https://ebusinessinstitute.com.au/
Free masterclass: https://ebusinessinstitute.com.au/ref.html?w=dpvrp&p=ebi
Apple podcast: https://podcasts.apple.com/ca/podcast/digital-investors/id1654642750
Spotify podcast: https://open.spotify.com/show/0U77CtnetQUCFn0rCCYlkB
JOIN INFLECTION: https://inflection.au/
~~ Resources you'll love ~~
Rask Community
Invest with Owen
Mortgage Broking
Financial Planning
Property Coaching
100-point property checklist (PDF)
Accounting with Grey Space
Business Coaching
Ask a question
DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.
Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Built to sell: What it takes to make a killing from day 1?
On this Australian Investors Podcast, Danil Goloubev, Owen Rask and Jordan Kidis explain exactly what it takes to sell a business for a hugeprofit, or simply run a business for passiveincome.
Topics covered in this Australian Business Podcast episode:
What does 'Built to Sell' even mean?
Demonstrating scalability
Systematised operations
Financial health metrics and what buyers want
Creating a strong brand and first impressions
Customer diversity and risks
Building a management layer to continue after you
Legal considerations during the sale
The exit strategy
~ Resources ~
Access Show Notes
Invest with Owen
Mortgage Broking
Financial Planning
Property Coaching
Property checklist (PDF)
Business Coaching
Ask a question
WARNING: This podcast contains general financial information only issued by The Rask Group Pty Ltd. The information does not take into account your objectives, financial situation, or needs. Speak with your financial planner or tax agent before acting on this information. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg
Learn more about your ad choices. Visit megaphone.fm/adchoices