39 min
Authenticity in Marketing & the Taylor Swift Effect | Brooke Janousek, Fractional CMO, The Grow CMO Talent Empowerment with Tom Finn
-
- Careers
Brooke Janousek, a skilled brand builder and fractional CMO at The Grow CMO, shares her insights on successful marketing strategies and why she thinks Taylor Swift is a marketing genius. She highlights brands that are nailing marketing, such as Dude Wipes and Everyday Dose Mushroom Coffee, and emphasizes the importance of staying true to your product and focusing on what you do well. Brooke also discusses the power of customer insights and the role of authenticity in marketing.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
📌TALKING POINTS
00:40 - Brands that are Nailing Marketing
03:10 - Staying True to Your Product
08:24 - The Power of Customer Insights
10:20 - Taylor Swift's Authentic Brand
12:42 - Prioritizing Joy in Life
14:00 - The Role of Data and Surveys in Marketing
20:47 - Overcoming the Stigma of Being Alone
23:23 - Effective Tools and Tactics in Marketing
30:04 - The Importance of Clear Messaging
32:10 - Starting a Marketing Engagement
35:03 -Finding Joy and Focusing on Growth
🌟ABOUT BROOKE JANOUSEK
Known for her charisma, generosity of spirit, and infectious energy, Brooke Janousek is the kind of leader others feel inspired by. She brings this spirit to every client she works with through The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as an expert in the marketing industry.
🔗CONNECT WITH BROOKE
LinkedIn: https://www.linkedin.com/in/brookejanousek/Instagram: https://www.instagram.com/__earlyriser/
🔗CONNECT WITH TOM
Instagram: https://www.instagram.com/tomfinnovation/ LinkedIn: https://www.linkedin.com/in/tomfinnovation/ YouTube: https://www.youtube.com/@TomFinnovation/ X (Twitter): https://twitter.com/tomfinnovation Facebook: https://www.facebook.com/tomfinnovation Pinterest: https://www.pinterest.com/TomFinnovation/ TikTok: https://www.tiktok.com/@tomfinnovation
🎙️ABOUT THE PODCAST
Every week on the Talent Empowerment Podcast, Tom Finn, the dynamic Co-Founder and CEO of LeggUP, ventures into the minds of trailblazing CEOs, HR executives, and talent development savants from various industries to dive deep into their career paths, dissect their strategies for growing people-first culture in their organizations, and uncover how they’re driving talent innovation.
Brooke Janousek, a skilled brand builder and fractional CMO at The Grow CMO, shares her insights on successful marketing strategies and why she thinks Taylor Swift is a marketing genius. She highlights brands that are nailing marketing, such as Dude Wipes and Everyday Dose Mushroom Coffee, and emphasizes the importance of staying true to your product and focusing on what you do well. Brooke also discusses the power of customer insights and the role of authenticity in marketing.
This podcast is powered by LeggUP, the ultimate accelerated leadership development platform with retention insurance. Click here to learn more: https://www.leggup.com/
Subscribe to the Talent Empowerment Podcast: https://www.youtube.com/@TomFinnovation
📌TALKING POINTS
00:40 - Brands that are Nailing Marketing
03:10 - Staying True to Your Product
08:24 - The Power of Customer Insights
10:20 - Taylor Swift's Authentic Brand
12:42 - Prioritizing Joy in Life
14:00 - The Role of Data and Surveys in Marketing
20:47 - Overcoming the Stigma of Being Alone
23:23 - Effective Tools and Tactics in Marketing
30:04 - The Importance of Clear Messaging
32:10 - Starting a Marketing Engagement
35:03 -Finding Joy and Focusing on Growth
🌟ABOUT BROOKE JANOUSEK
Known for her charisma, generosity of spirit, and infectious energy, Brooke Janousek is the kind of leader others feel inspired by. She brings this spirit to every client she works with through The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as an expert in the marketing industry.
🔗CONNECT WITH BROOKE
LinkedIn: https://www.linkedin.com/in/brookejanousek/Instagram: https://www.instagram.com/__earlyriser/
🔗CONNECT WITH TOM
Instagram: https://www.instagram.com/tomfinnovation/ LinkedIn: https://www.linkedin.com/in/tomfinnovation/ YouTube: https://www.youtube.com/@TomFinnovation/ X (Twitter): https://twitter.com/tomfinnovation Facebook: https://www.facebook.com/tomfinnovation Pinterest: https://www.pinterest.com/TomFinnovation/ TikTok: https://www.tiktok.com/@tomfinnovation
🎙️ABOUT THE PODCAST
Every week on the Talent Empowerment Podcast, Tom Finn, the dynamic Co-Founder and CEO of LeggUP, ventures into the minds of trailblazing CEOs, HR executives, and talent development savants from various industries to dive deep into their career paths, dissect their strategies for growing people-first culture in their organizations, and uncover how they’re driving talent innovation.
39 min