38 episodes
Authority Building Content One Stone Creative
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- Business
The internet is awash with content. It's hard to know what content you should make and WHY you should make it! Welcome to the Authority Building Content podcast. We'll teach you to make smart choices about the content you and your team create, to build authority for your brand, generate leads for your business, and connect with your audience.
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What is a Content Upgrade?
When was the last time you checked your website stats for old pages? If you aren’t checking, you might be missing a veritable goldmine for list building. Today we’re talking about what content upgrades are, how to use them alongside popular content, and get people on your list by giving them more of what they want.
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4 Ways to Repurpose a Video
Video takes time, team resources, and money to produce. So you should make sure you’re squeezing every last bit of value out of that video you worked so hard to create! In today’s show, we’re talking about four of our favorite ways to repurpose a video that will take you BEYOND just the video platform and into other areas of social media.
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How to Write a Great Video Script
Want to write an amazing video script? You have to consider more than just the words to say. In today’s episode, we talk about what a video storyboard is, how to plan one using different shots, and whether or not you should script your episode. If you’ve got a ‘how to’ video in mind for your business, there’s a simple template you can use!
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The Art of the Blog Post with Lisa Baker
Blog posts have been around for a long time, and you’d think that everyone would have it down to an art by now. But the truth is, they don’t. We have a special guest expert, Lisa Baker, joining us to talk about how blog posts are like sonnets and a sure-fire way to get people to continue reading through the entire thing.
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The Superpowers of Each Multi-Media Content Platform
Every multi-media platform has its superpower: blogging, video, podcasting, livestreaming, courses, and books. The trick is to identify your business goals - what you want to achieve - and then decide which superpower you need to succeed. In today’s episode, we’re talking about each of the multi-media platforms and what they excel at.
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Using Livestreams to Support Other Platforms
Livestreams aren’t just for sales webinars and spouting off random views. In fact, you can make livestreaming one of your most powerful tools for more efficient and effective support across multiple platforms. Think about it: would you rather answer 50 emails answering the same questions or would you prefer holding a livestream with those 50 people and being able to answer follow-up questions immediately? Not to mention, you can make these videos available forever! Learn all about how livestreams can support your other platforms on this episode.