1 hr 4 min
#17 - Aviation Gin's Pop Culture Mastery w/ Adrian Molina & Dr. Karen Freberg Making the Brand | Marketing with a Pop Culture Twist
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- Marketing
Ryan Reynolds is certainly a successful fixture in popular culture. You may love him for his movies, his looks, or his charm, but I love him for something more: his creative genius.
In February 2018, Ryan Reynolds acquired a stake in the liquor brand, Aviation American Gin. Along with a small but mighty marketing team, he has helped take the company to new heights with some of the most clever marketing campaigns we’ve seen in a long time.
Who could forget their incredibly swift move when they hired the infamous Peloton wife for a commercial?
But the brilliant marketing hasn’t stopped there. Fast Company named the Aviation Gin one of the most innovative brands of 2020, in large part to their quick responses to pop culture moments.
On the latest episode of the Making the Brand podcast, I had the pleasure of chatting with Adrian Molina, the senior brand manager behind Aviation Gin, and social media expert and professor, Dr. Karen Freberg.
It turns out that other companies should be taking notes on what Aviation Gin is doing. Pour yourself a negroni (Ryan’s favorite drink!) and listen in to hear the method to their madness.
Follow!
@aviationgin
@kfreberg
@theadrianmolina
@brianne2k
Not like he needs the followers but, @vancityreynolds
www.briannefleming.com
Ryan Reynolds is certainly a successful fixture in popular culture. You may love him for his movies, his looks, or his charm, but I love him for something more: his creative genius.
In February 2018, Ryan Reynolds acquired a stake in the liquor brand, Aviation American Gin. Along with a small but mighty marketing team, he has helped take the company to new heights with some of the most clever marketing campaigns we’ve seen in a long time.
Who could forget their incredibly swift move when they hired the infamous Peloton wife for a commercial?
But the brilliant marketing hasn’t stopped there. Fast Company named the Aviation Gin one of the most innovative brands of 2020, in large part to their quick responses to pop culture moments.
On the latest episode of the Making the Brand podcast, I had the pleasure of chatting with Adrian Molina, the senior brand manager behind Aviation Gin, and social media expert and professor, Dr. Karen Freberg.
It turns out that other companies should be taking notes on what Aviation Gin is doing. Pour yourself a negroni (Ryan’s favorite drink!) and listen in to hear the method to their madness.
Follow!
@aviationgin
@kfreberg
@theadrianmolina
@brianne2k
Not like he needs the followers but, @vancityreynolds
www.briannefleming.com
1 hr 4 min