B2B Marketing & Copywriting Linda Melone

Marketing is never more important than when the economy is in a downward spiral. Unfortunately, it's often the first department cut. The solution isn't to cut marketing, but to change your approach. In this week's episode, I speak with Ryan Farber, Principal of Idea Spark Marketing, about marketing strategies to help optimize your efforts. He talks about vital strategies like adjusting pricing, emphasizing value propositions, and leveraging loyalty programs. Ryan also shares his career journey, the significance of digital presence, and actionable tips for optimizing your SEO and social media. Tune in for valuable insights and practical advice you can apply to your own campaign.
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Connect with me: https://linktr.ee/lindamelone
For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

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Connect with Ryan: https://www.linkedin.com/in/ryanfarber/

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Time stamps:
Marketing During Economic Downturns (00:00:00)
The Evolution of Marketing Principles (00:09:20)
Importance of Website in Marketing (00:10:04
Adapting to Economic Changes (00:16:05)
Digital Presence and SEO (00:18:03)
Importance of Customer Reviews (00:19:09)
Social Media Strategies (00:20:23)
Expanding Social Media Presence (00:20:47)
Utilizing Visually-Oriented Social Media Platforms (00:21:49)
Engagement and Lead Generation (00:23:08)
Authenticity in Social Media Interactions (00:24:38)
AI in Content Creation (00:26:07)
Long Tail Keywords in SEO (00:27:18)
Finding a Good Marketing Partner (00:30:12)
Personal Connections in Marketing (00:32:29)
Avoiding Generic Marketing Solutions (00:34:04)
Creating Unique Content (00:37:31)
Website Evaluation (00:39:28)

Websites are a must-have to establish credibility in any business, particularly health and wellness. Social media isn't enough. In this episode with Whitney Bateson, MPH, RD, a digital strategist, Whitney talks about how websites are a hub for business credibility and why social media alone isn't enough. She gets into common design mistakes, and the importance of continuously evolving and updating your site.
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Connect with me: https://linktr.ee/lindamelone
For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/
For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/
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Connect with Whitney: https://www.linkedin.com/in/whitneybateson/
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Time stamps:
Whitney Batson's Background (00:01:03)
Transition From Nutrition to Website Coaching (00:02:35)
Importance of Websites in a Crowded Online Space (00:08:02)
Establishing Empathy and Trust Through Website Copy (00:11:16)
Tailoring Online Presence to Stand Out (00:17:27)
Finding Unique Brand Voice and Positioning (00:18:06)
Choosing Brand Colors (00:19:22)
Psychology of Colors and Fonts (00:20:12)
Maintaining Brand Consistency (00:22:17)
Challenges for Health and Wellness Websites (00:24:09)
Website Design Process (00:28:06)
Continuous Enrollment and Support (00:30:33)
Evolution of Business Website (00:33:31)

Video content has never been more important than now, but not many people on LinkedIn are using it effectively. In this episode with Anthony Leung, founder of Mean Write Hook, he shares the importance of using video to show authenticity, use storytelling, and capture engagement. Anthony dives into the challenges with LinkedIn engagement, the impact of AI on content creation, client collaboration, cross-platform content strategy, engaging B2B CEOs, and tips for better video content. Let's go...
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Connect with me: https://linktr.ee/lindamelone
For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/
For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/
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Connect with Anthony
https://www.linkedin.com/in/meanwritehook/

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Time stamps:
Timestamps (by podsqueeze)
Understanding The Value Of Authenticity In Connecting With Audience (00:00:00)
Challenges Of Linkedin Engagement (00:02:04)
Opportunities On Linkedin (00:03:18)
Role Of Technology In Video Creation And The Rise Of Ai Content (00:07:08)
Importance Of Understanding Brand Values And Storytelling (00:12:30)
Value Of Being True To Personal Values And The Audience's Connection (00:15:39)
Challenges Of Capturing Audience Attention And Importance Of Scripting And Editing (00:17:51)
Tailoring Video Content For Different Platforms (00:21:38)
Impact Of Posting Video Content On Multiple Platforms Multi-platform Content (00:23:02)
Challenges Of Creating Engaging Content (00:24:07)
Significance Of Linkedin For B2b Marketing (00:25:04)
Video Length On Linkedin (00:32:58)
Tips For Better Video Content (00:35:01)

Copywriting for traditional services and businesses is challenging. Nailing down unique value propositions, doing competitor research, and capturing the right voice are one thing. It's even tougher when the business you're writing for is unfamiliar or has a negative reputation among your target audience. You need to shift your approach. In this episode, I chat with Lindsay Redifer, a fellow conversion copywriter and founder of Red Thread Marketing. She shares her experiences writing for a clinical hypnosis client and a fair trade essential oils business. Tune in to discover her approach and learn how she anticipated and overcame objections in her copy.
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Connect with me: https://linktr.ee/lindamelone
For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/
For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/
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Connect with Lindsay:
https://www.linkedin.com/in/lindsay-redifer-copywriter/
Better Marketing on Medium.com
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Time stamps:
Challenges of Writing for Clinical Hypnosis (00:04:05) 
Misconceptions about Hypnosis (00:07:44)
Emphasizing Scientific Evidence (00:10:37)
Benefits of Alternative Approaches (00:16:55)
Fair Trade and Transparency (00:23:34)
Understanding Fair Trade (00:25:48)
Client Outreach and Marketing (00:28:20)
Navigating Social Media (00:32:25)
Advice for Copywriters (00:34:35)
Learning about Niche Segments (00:34:53)
Creating Visual Demonstrations (00:35:43)
Connecting with Health and Wellness Community (00:36:42)

Misleading ads, manipulative persuasion tactics, and other less-than-ethical copywriting practices may lead to quick sales, but they come at a high cost. In this episode, I talk about deceptive marketing strategies and the long-term damage they inflict on your brand. Even calls to action (CTAs) can turn against you when used this one way. Integrity is everything whether you're growing a B2B business or personal brand. Check out the episode on YouTube to follow along with visuals.
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For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/
For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/
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Time stamps:
The Dark Side of Copywriting (00:01:06)
Misuse of Copywriting (00:02:24)
Clickbait and Misleading Statistics (00:03:32)
Phony Social Proof and Exaggeration (00:05:42)
False Scarcity and Unsubscribe Buttons (00:10:07)
Ethical Considerations in Health and Fitness Copywriting (00:12:32)

In this episode, I speak with Mike Phillips, founder of Marketing Muscle Online. Mike shares insights on the parallels between fitness and business, with a focus on consistency and small, achievable goals. We discuss the challenges of gaining traction on social media, the concept of "creator motion" as a marketing strategy, and the importance of providing value upfront. You'll walk away with practical advice for building a personal brand and engaging effectively with an audience.
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Find Mike here:
https://MarketingMuscle.Online
On LinkedIn: https://www.linkedin.com/in/marketing-muscle/ YouTube: https://www.youtube.com/@marketing_muscle
THE GYM Community https://Join.MarketingMuscle.Online
The Creator Performance Index: https://Data.MarketingMuscle.Online
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Follow Linda: https://linktr.ee/lindamelone
For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/
For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...
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Time stamps:
Mike's Fitness Background and Brand Identity (00:02:30)
The Importance of Consistency in Fitness and Business (00:06:16)
Building a Digital Presence and Community (00:13:19)
The Need for an Online Community (00:18:26)
Challenges and Rewards of Building an Online Community (00:20:01)
The Role of Motivation in Achieving Goals (00:21:03)
Finding Motivation Through Progress (00:22:00)
What is Creator Motion (00:23:35)
Top of Funnel and Creator Motion (00:26:01)
B2B lessons from the creator economy (00:27:43)
Sharing Knowledge and Embracing Collaboration (00:34:22)
Concept of Improvement and Growth in Business and Personal Development (00:36:29)