102 episodes

"How can we increase conversions, get more quality leads–and make more sales?" From signing up for a free SaaS trial to booking a meeting and making a sale — it all hinges on motivating people to take action. Selling to the health and fitness industries requires specialized strategies. In my podcast, I speak with top B2B marketing experts, content strategists, tech gurus and branding experts within these industries. I weave in my own fitness background and years in the fitness world to dig deep into the challenges... and the solutions.

B2B Healthy CopyTalks Linda Melone

    • Business
    • 5.0 • 13 Ratings

"How can we increase conversions, get more quality leads–and make more sales?" From signing up for a free SaaS trial to booking a meeting and making a sale — it all hinges on motivating people to take action. Selling to the health and fitness industries requires specialized strategies. In my podcast, I speak with top B2B marketing experts, content strategists, tech gurus and branding experts within these industries. I weave in my own fitness background and years in the fitness world to dig deep into the challenges... and the solutions.

    Future Trends Shaping B2B Fitness & Wellness

    Future Trends Shaping B2B Fitness & Wellness

    In this episode, I speak with Mike G. Hansen, Venture Partner and Strategic Advisor in the Health, Fitness & Technology industry, on future trends in the fitness and wellness B2B space. He tells how the shift is towards holistic well-being driven by consumer preferences for feeling good from the inside out. Mike also gets into the integration of science and exercise innovations, changing the way we approach fitness and wellness. He also provides actionable advice for businesses looking to get ahead of the curve in the forever evolving fitness industry.
    *****
    Follow Mike on LinkedIn: www.Linkedin.com/in/MikeGHansen
    Or on his website: www.MikeGHansen.com
    *****
    This episode is powered by Planable.io.
    --> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"
    *****
    Follow Linda HERE.
    For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.
    For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas
    *****
    Time stamps:
    Consumer-Driven Wellness (00:05:32)
    Social Integration in Wellness (00:09:16)
    Educational Component in Holistic Treatments (00:12:58)
    Holistic Treatments in Gyms (00:14:38)
    Segmenting the Market for Wellness Offerings (00:16:36)
    Experiential Fitness Trends (00:18:33)
    Virtual Reality (VR) and Sensory Immersion Experiences (00:19:35)
    AI Integration in Fitness (00:24:09)
    Sustaining Fitness Routines with Motivation and Goal Setting (00:31:09)
    Staying Updated with Industry Trends (00:33:05)

    • 35 min
    Building Client Bonds Beyond the Portfolio

    Building Client Bonds Beyond the Portfolio

    As a Business Growth Mentor and copywriting coach, Amy Posner knows the copywriting business like few others in the field. I met Amy years ago, before I became a copywriter. I was running an online fitness business and needed a conversion copywriter. Or so I thought. Amy told me my business wasn't ready for one (we talk about why in the interview). So I'm thrilled to feature her in this week's episode. We talk about copywriting niches and specialization, the importance of delivering value efficiently, client communication, and more... including how a portfolio may work against you.
    *****
    This episode is powered by Planable.io and Sessions.us:
    --> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"
    --> Instantly upgrade your video calls: Sign up for your trial Sessions FREE here.
    *****
    Visit Amy's website: https://amyposner.com
    Connect with her on LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/
    *****
    Follow Linda HERE.
    For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.
    For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas
    *****
    Time stamps:
    Niching Down in Copywriting (00:01:12)
    Transitioning From Being a Generalist Copywriter to Niching Down (00:06:10)
    The Impact of Niche Specialization (00:10:23)
    Adapting Writing Pocesss Based on Client Needs (00:16:06)
    The Research Process (00:17:27)
    How to Communicate With Clients (00:18:32)
    Understanding Client Communication Style Preferences (00:20:00)
    Building Client Trust (00:21:35)
    Transitioning to New Niches (00:26:26)
    Portfolio Vs. Expertise (00:30:12)
    Navigating Portfolio Challenges (00:33:24)

    • 37 min
    Crafting Dazzling Copy from Dull Industries

    Crafting Dazzling Copy from Dull Industries

    If you've been a copywriter for more than a week, you know not every copywriting assignment is an exciting adventure. Some industries are easier than others to find interesting and compelling stories and copy. Others require a bit of digging to find the gems within the niche. In this episode, I speak with Dana Herra, President of Herra Communications, about ways to find the gold in those seemingly "dull" niches... and turn them around to engage and connect with a wide audience.
    *****
    This episode is powered by Planable.io and Sessions.us:
    --> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"
    --> Instantly upgrade your video calls: Sign up for your trial Sessions FREE here.
    *****
    Subscribe to Dana's weekly newsletter on Substack:  
    Connect with Dana on LinkedIn: www.linkedin.com/in/danaherra
    And check out her services: https://danaherra.com
    *****
    Follow Linda HERE.
    For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.
    For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas
    *****
    Time stamps:
    Why is B2B Marketing Boring (00:01:39)
    Transitioning from Journalism to Content Marketing (00:03:04)
    Finding the Interesting Angle in Supposedly Boring Industries (00:09:10)
    Challenges in Implementing Innovative Ideas in B2B Marketing (00:18:21)
    The Importance of Visual Mockups (00:19:42)
    Utilizing Customer Interviews for Effective Marketing Strategies (00:20:53)
    Humanizing Interactions in Business to Build Trust (00:23:47)
    Overcoming Fear of Creativity in B2B Marketing (00:31:52)
    The Potential Risk of Ignoring Change (00:32:55)
    Tips for B2B Companies Embracing Change (00:34:00)
    Adopting Creativity in Marketing (00:36:10)

    • 37 min
    Fusing Branding & Marketing to Drive Influence

    Fusing Branding & Marketing to Drive Influence

    If your branding and marketing isn't aligned, you have a serious problem, says Lindsey Laughlin, Vice President & Marketing Strategist, Gravity Group. And it's a problem she sees all too often. In this episode, Lindsey emphasizes the balance between marketing and branding and ways to achieve it. She also discusses the impact of storytelling on building brand recognition and warns against prioritizing short-term gains over brand consistency.
    *****
    This episode is powered by Planable.io and Sessions.us:
    --> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"
    --> Instantly upgrade your video calls: Sign up for your trial Sessions FREE here.
    *****
    For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.
    For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas
    *****
    Follow Lindsey on LinkedIn HERE.
    *****
    Time stamps:
    Aligning Branding and Marketing for Success (00:01:16)
    Defining Branding (00:07:43)
    Importance of Brand Experience and Consistency (00:11:52)
    Empathy in Marketing (00:17:19)
    The Cost of Misaligned Marketing (00:18:59)
    Strategic Product Promotion and Building Brand (00:20:01)
    Emotional Impact of Marketing Storytelling (00:23:30)
    Understanding Customer Behavior (00:28:00)
    Balancing Branding and Marketing Efforts (00:30:21)
    Impact of Departmental Silos on Marketing Efforts (00:32:33)
    Branding Essential for Every Business (00:33:29)

    • 35 min
    Achieving Success in the Wellness Tech Industry

    Achieving Success in the Wellness Tech Industry

    Starting a new role as VP of Marketing for WellnessLiving, Nadia Milani knew she needed a solid strategy to 'prove herself' in 90 days. In this impactful interview, Nadia tells how she crafted 30-60-90 day blueprint for her new role - plus the ways effective leadership, quick wins, and fostering trust all played major roles. This episode is a goldmine for anyone looking to refine their leadership skills, strategically navigate career transitions, or simply seeking inspiration to lead with authenticity and purpose.
    Follow Nadia on LinkedIn
    *****
    Ready to up-level your video conferences? Check out our sponsor...
    Head over to Sessions.us and sign up for a 14-day free - no strings attached - free trial!
    Click HERE to get started today.
    *****
    For weekly tips on high-impact messaging, be sure to sign up for my newsletter.
    For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas
    *****
    Time stamps:
    Transitioning to Wellness Tech (00:02:03)
    Discovering WellnessLiving (00:05:06)
    Navigating WellnessLiving's Market Position (00:08:05)
    The Importance of Building Relationships in Business (00:15:04)
    Leadership Challenges and Vulnerability (00:22:26)
    Cultivating High Performance and Trust (00:24:20)**
    Mission-Driven Leadership Dynamics (00:26:11)
    Crafting Strategy and Vision (00:27:01)
    Leadership Balance and Challenges (00:29:35)
    Impact of early wins (00:30:15)
    Navigating Corporate Environments and Leadership (00:31:18)

    • 35 min
    Why I Rebranded the Podcast... and what to expect

    Why I Rebranded the Podcast... and what to expect

    After three years hosting this podcast, I felt it was time for a change. So I niched down within the B2B space a bit more. Here's what I did, why I did it... and what you can expect in future episodes (hint: I think you'll like it).
    *****
    For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter.
    For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas

    • 8 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Jay1986smith ,

Must have for leveling up

Linda does an exceptional job of crafting together a podcast and content with actionable take aways, that are truly impactful!

NHarhut ,

A B2B Marketer’s Must!

B2B marketing and copywriting is not always easy. But Linda’s podcast gives you an unfair advantage. She and her super smart guests reveal what you need to know to generate the results you seek. Listen, learn - and levitate;)

lhn546 ,

Love Linda’s podcast

Linda’s podcast is conversational and impactful. She offers meaningful and tangible tips to help her listeners have an impact in their business and lives.

Top Podcasts In Business

Money Stuff: The Podcast
Bloomberg
REAL AF with Andy Frisella
Andy Frisella #100to0
Money Rehab with Nicole Lapin
Money News Network
The Ramsey Show
Ramsey Network
Leading Up With Udemy
Udemy
The Money Mondays
Dan Fleyshman

You Might Also Like