Create a Website that Builds Authority

Websites are a must-have to establish credibility in any business, particularly health and wellness. Social media isn't enough. In this episode with Whitney Bateson, MPH, RD, a digital strategist, Whitney talks about how websites are a hub for business credibility and why social media alone isn't enough. She gets into common design mistakes, and the importance of continuously evolving and updating your site.

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Connect with me: https://linktr.ee/lindamelone

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Connect with Whitney: https://www.linkedin.com/in/whitneybateson/

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Time stamps:

Whitney Batson's Background (00:01:03)

Transition From Nutrition to Website Coaching (00:02:35)

Importance of Websites in a Crowded Online Space (00:08:02)

Establishing Empathy and Trust Through Website Copy (00:11:16)

Tailoring Online Presence to Stand Out (00:17:27)

Finding Unique Brand Voice and Positioning (00:18:06)

Choosing Brand Colors (00:19:22)

Psychology of Colors and Fonts (00:20:12)

Maintaining Brand Consistency (00:22:17)

Challenges for Health and Wellness Websites (00:24:09)

Website Design Process (00:28:06)

Continuous Enrollment and Support (00:30:33)

Evolution of Business Website (00:33:31)