High Conversion Health Marketer

Linda Melone
  • 5.0 (13)
  • MARKETING
  • UPDATED WEEKLY
High Conversion Health Marketer

The High Conversion Health Marketer is your go-to resource for writing copy that connects and converts. Hosted by Linda Melone, a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries, this podcast is tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience. With a proven track record that includes a $70K email sequence, a 44% lift in homepage conversions, and content featured in TIME, Shape, and Huffington Post, Linda shares actionable strategies to transform your copy. Each week, listeners get a mix of solo episodes packed with expert tips and occasional guest interviews with top industry leaders. From breaking down effective frameworks to exploring real-world success stories, High-Conversion Health Marketer empowers you to make your product or service the obvious solution to your audience’s challenges. Subscribe now and start writing copy that gets results.

  1. 3 DAYS AGO

    159. How To Attract High-Paying Clients

    Struggling to land high-paying clients and feel you're stuck accepting any project that comes along? It’s not just your skills that attracts premium clients, it’s your mindset. In this episode, I break down the real reason you’re stuck with low-paying gigs and the shifts that helped me attract $5K+ clients. We’ll cover pricing confidence, positioning yourself as a premium service provider, and handling objections like a pro. If you’re ready to charge what you’re worth, this one’s for you. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/

    18 min

  2. FEB 11

    158. The Secret to Sticky Marketing: IKEA Effect

    What does an egg and furniture assembly have to do with sticky marketing? Turns out - a lot. In this episode of High Conversion Health Marketer, Linda Melone examines the cognitive bias known as the IKEA effect. You'll hear about its surprising role in boosting customer loyalty and sales. You'll also discover how a simple change, like Betty Crocker asking home bakers to add an egg, can take your marketing results to new levels. Linda shares three practical ways to apply this psychological bias through interactive content, product customization, and member-driven programs. Stick around for actionable takeaways designed to keep your audience invested, engaged, and coming back for more. Let's go! ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/

    15 min

  3. FEB 4

    157. The Copy Strategy that Boosts Customer Loyalty by 74%

    What if your copy could practically write itself - and send customer loyalty through the roof while it’s at it? Yup, it’s archetypes. In this episode, we’ll uncover how tapping into your brand’s core personality can transform your messaging into a connection magnet. You’ll learn how to: ✅ Identify your brand’s archetype for instant clarity on your voice and tone ✅ Write copy that triggers emotional responses your audience craves ✅ Blend archetypes for a unique brand personality that’s impossible to ignore Whether you’re a hero, a rebel, or a caregiver, this episode will show you how to find your brand's personality and use it to your biggest advantage. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/

    13 min

  4. JAN 28

    156. Are You Persuading or Manipulating? Ethical Copywriting Explained

    Are you persuading your audience with your copy -or pushing into cringe, manipulation territory? You may be unaware you're stepping over that line. In this episode, we dive into the slippery slope between persuasive and manipulative copywriting, using Dr. Robert Cialdini’s six principles of persuasion as our ethical compass. We uncover how to craft messaging that connects and converts without resorting to deceptive tactics. We’ll explore real-world examples of reciprocity, social proof, scarcity, and more. You'll understand where persuasion helps and manipulation hurts. If you want to build trust, boost conversions, and sleep soundly at night, this one’s for you. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/

    16 min

  5. JAN 20

    155. Why 58% of Copywriters Fail... How To Beat the Odds

    Why do more than half of freelance writers make less than $10K a year? Is it bad clients, burnout, or just lack of expertise? In this episode, I break down the real reasons most copywriters fail and share ways to help you avoid the most common traps and build a thriving copywriting career. If you're tired of the hype and ready for real talk (and real results), this one's for you. Let’s get into it. ****** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/

    17 min

  6. JAN 14

    154. Break These 6 Copy Rules to Catapult Your Engagement

    The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr ***** Are you a copywriting rebel? If so, it could work in your favor. Truth is, outdated copywriting rules could be holding your business back. In this episode of The High Conversion Health Marketer, you'll learn why the so-called “gospel” rules of copywriting are long overdue for a major makeover. From the myth that all copy must be short to surprising insights about jargon (yes, it can work!), Linda unpacks six rules you should reconsider—and maybe toss out altogether. Whether you’re a health or fitness marketer, learn how to create copy that connects, captivates, and converts without getting stuck in outdated formulas. If you’ve ever felt torn between following the rules and following your gut, this episode is for you. ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/

    15 min

  7. JAN 7

    153. Value Props, Mission Statements & USPs: Unraveled and Strategized

    Do you know the difference between a value proposition, mission statement, and unique selling proposition? Sure, there's some overlap. But they differ in crucial ways. Using them interchangeably on your website could be subtly undermining your messaging. Here's how to tell the difference, strategies for the most effective ways to use each of them, and real-world examples to illustrate. ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/

    11 min

  8. 12/31/2024

    152. How to Make Your Copy 47% More Memorable

    Ever wonder why that funny gym commercial still pops into your head years later? Turns out, humor isn’t just about getting laughs—it’s a science-backed conversion tool. In this episode Linda Melone, former personal trainer turned copywriter, dives into the power of humor in health and fitness copywriting. You’ll learn why humor isn’t just a “nice-to-have” but a must-have... only if you want your copy to convert. You'll understand how top brands like Liquid Death and Nerd Fitness nail it, and—most importantly—how to avoid the cringe factor. Plus, Linda shares her own story of how humor helped her land a dream gig with Bowflex. Let's get into it. ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/ *****

    11 min
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5
out of 5
13 Ratings

About

The High Conversion Health Marketer is your go-to resource for writing copy that connects and converts. Hosted by Linda Melone, a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries, this podcast is tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience. With a proven track record that includes a $70K email sequence, a 44% lift in homepage conversions, and content featured in TIME, Shape, and Huffington Post, Linda shares actionable strategies to transform your copy. Each week, listeners get a mix of solo episodes packed with expert tips and occasional guest interviews with top industry leaders. From breaking down effective frameworks to exploring real-world success stories, High-Conversion Health Marketer empowers you to make your product or service the obvious solution to your audience’s challenges. Subscribe now and start writing copy that gets results.

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