B2B Marketing & Copywriting Linda Melone

Stopping the scroll isn't easy to do on social networks. But it's necessary if you want people to read what you post. In my podcast interview with Steve Watt, market insights director at Seismic, Steve talks about the necessary steps you need to take to rise above the noise and grab people's attention. Give it a listen... 

Copywriting is often misunderstood. Some misbeliefs can prevent you from getting the most out of your copy... or from trusting it enough to test or use it. In this episode, I talk about the 5 misconceptions I hear most... and the truth behind them.

Why do we take action when we know "everyone else" is doing something? What effect do rhyming words have on our decision making? Do stories really have more impact than straight forward facts? In my interview with Nancy Harhut, chief creative director at HBT Marketing, and author of "Using Behavioral Science in Marketing," she talks about why these tactics work... and provides plenty of cool examples.

News flash: Email is not dead, contrary to popular belief. In fact, it remains the most effective way to capture your audience's attention. And $42 ROI for every dollar you spend on email marketing is another major incentive to use this channel. In this short episode, I divulge 7 ways to create emails that grab attention and hold it. Let's go...

In a world where demand gen gets all the attention, lead gen is often brushed aside. But done right, lead gen remains a powerful marketing tool. In my interview with Kristen Hoffman, sr. account executive at Netline, she defines lead gen (hint: it's not what you think it is), talks about the type of data you can glean from it... and how content syndication fits in.

Copywriting and content writing are often lumped together in B2B marketing. But they're vastly different... and equally important. In my interview with Jess Cook, Head of Content at LASSO, Jess and I banter about the differences between the two, whether someone can be both a copywriter AND a content writer, tips for inspiration... and lots more.