High Conversion Health Marketer

Linda Melone
  • 5.0 (13)
  • MARKETING
  • UPDATED WEEKLY
High Conversion Health Marketer

The High Conversion Health Marketer is your go-to resource for writing copy that connects and converts. Hosted by Linda Melone, a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries, this podcast is tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience. With a proven track record that includes a $70K email sequence, a 44% lift in homepage conversions, and content featured in TIME, Shape, and Huffington Post, Linda shares actionable strategies to transform your copy. Each week, listeners get a mix of solo episodes packed with expert tips and occasional guest interviews with top industry leaders. From breaking down effective frameworks to exploring real-world success stories, High-Conversion Health Marketer empowers you to make your product or service the obvious solution to your audience’s challenges. Subscribe now and start writing copy that gets results.

  1. 5 DAYS AGO

    10 AI-Powered Headline Hacks to Captivate, Click, and Convert Like a Pro

    Your subject lines and headlines are your first (and sometimes only) chance to grab attention—so you've got to make 'em irresistible without being click-baity. In this episode of The High Conversion Health Marketer Podcast, Linda Melone shares 10 creative, AI-driven strategies to craft irresistible headlines and subject lines. From using "Mad Libs"-style prompts to flipping clichés on their heads and even channeling Neo from The Matrix, these tips will have your copy standing out in a crowded inbox. You'll walk away with headlines that spark curiosity and trigger emotions. Check out these 10 hacks that amplify your creativity (not replace it!). ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/ ***** The 10 Tips in this episode: 1. Play "Headline Mad Libs" 2. Write in a Specific Brand Voice 3. Flip It Upside Down 4. Focus on Emotional Triggers 5. Target Different Personas 6. Steal Fictional Inspiration 7. Micro-Stories for the Win 8. Be Dramatic 9. Gamify Your Headline 10. Ask AI to Choose **** Time stamps: Introduction to Email Marketing and The Power of Subject Lines (00:00:00) Basic Strategies for Engaging Headlines: Tips and Techniques (00:02:22) AI Hack: Headline Mad Libs for Creativity (00:03:39) AI Hack: Crafting Brand Voice in Headlines (00:04:40) AI Hack: Creating Controversial Headlines (00:05:47) AI Hack: Using Emotional Triggers in Headlines (00:06:51) AI Hack: Tailoring Headlines for Different Personas (00:07:58) AI Hack: Drawing Inspiration from Fictional Characters (00:08:40) AI Hack: Crafting Micro Stories in Headlines (00:09:09) AI Hack: Using Dramatic Elements in Headlines (00:09:58) AI Hack: Gamifying Headlines for Engagement (00:10:04) Techniques in Choosing the Best Headline (00:10:40) Key Takeaway on AI and Creativity (00:10:58)

    11 min

  2. DEC 10

    Persuasion Simplified: Cracking the Conversion Code

    Do you know the persuasion tactic that increases conversions by 34%? Or one so powerful you probably fall for it even when you spot it. In this episode, certified conversion copywriter Linda Melone reveals seven powerful behavioral psychology tactics designed to enhance conversion rates. The episode begins with an overview of the role of emotional triggers in decision-making and transitions into practical strategies such as leveraging cognitive dissonance, appealing to fear and hope, and using social proof to create urgency. ***** Want more copywriting conversion strategies and tips like this? Sign up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/ Follow Linda on all her socials: https://linktr.ee/lindamelone ***** Time stamps: Introduction to Conversion Strategies (00:00:00) Importance of Understanding Audience Decisions (00:01:21) Addressing Cognitive Dissonance (00:02:30) How to Use Pain-Agitation-Solution (P-A-S) Formula (00:03:42) The Power of "Because" to in Copywriting (00:04:53) Adding Personal Connection in Your Copy (00:05:09) Leveraging Social Proof and FOMO for Conversion (00:06:11) Creating a Sense of Urgency to Prompt Action (00:07:13) Why Scarcity Principle Works (00:08:14) Bonus Tip: Authority Bias (00:09:25) Conclusion and Recommendations (00:10:28)

    11 min

  3. DEC 3

    Authenticity & The Rise of the Knowledgeable Influencer

    In this episode I speak with Jake Kitchiner, co-founder of ChannelCrawler, as he defines the difference between influencers who drive meaningful actions and content creators who simply attract views. He digs into how niche-focused influencers can foster stronger audience engagement and higher conversions versus those with broader specialties. We’ll also explore why YouTube stands out as a powerful long-term business tool for fitness brands. Jake redefines influence to help you increase the full potential of your digital presence. ***** Connect with Jake: https://www.linkedin.com/in/jakekitchiner/ https://channelcrawler.com/ ***** Check out Linda's weekly newsletter for exclusive conversion copywriting tips: https://thecopyworx.com/newsletter/ Follow Linda on all her socials: https://linktr.ee/lindamelone ***** Time stamps: Defining Influencers and Their Impact (00:01:19) Influencers vs. Content Creators: Key Differences (00:02:16) The Evolution of Influencers in the Fitness Industry (00:04:03) The Importance of Expertise in Influencing (00:05:01) Channel Crawler's Purpose and Origins (00:10:16) Finding Fitness Influencers Through Channel Crawler (00:11:52) Criteria for Sponsorship: What Brands Look For (00:14:14) Engagement Over Follower Count: A Key Strategy (00:15:28) Importance of Niche Expertise in Audience Engagement (00:17:58) Linda's Experience with Fitness for Women Over 50 (00:18:16) Comparing YouTube and Instagram for Brand Awareness (00:19:39) Cost of Advertising on YouTube vs. Other Platforms (00:20:10) Longevity of YouTube Content and Its Benefits (00:23:02) YouTube as a Business Tool for Fitness Creators (00:27:03) Building Relationships Through Consistent Content (00:32:51)

    35 min

  4. NOV 26

    Content vs. Copy: Are You Making This Common Mistake?

    In this episode of the High Conversion Health Marketer Podcast, I decipher the key differences between content and copy—and why confusing the two can sabotage your marketing efforts. Learn how content builds trust over time, while copy drives immediate action. Plus tune in for real-life examples that show exactly how to use both for maximum impact. Whether you're writing blog posts, emails or ads, this episode will help you avoid the most common mistake health marketers make. Tune in to find out if your messaging is on point or missing the mark. ***** Follow me on all my channels: www.linktr.ee/lindamelone Subscribe to my weekly newsletter for more tips like this: https://thecopyworx.com/newsletter/ And please remember to subscribe if you enjoyed this episode!

    7 min

  5. NOV 19

    Email Copy that Sells and Converts

    In this episode, sales copywriter and email marketing strategist Jenny Roth digs into the importance of nailing client voice by conducting solid market research. She also defines the importance of the “rule of one” to craft effective emails. Jenny also offers practical tips for creating engaging emails, maintaining consistency, and leveraging your email list to drive sales while building strong client connections. ***** Connect with Jenny: www.jennyrothcopywriting.com The Email Marketing Podcast (jennyrothcopywriting.com/podcsat) @jennyrothcopywriting on Instagram ***** For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/ Follow me on all my socials: https://linktr.ee/lindamelone ***** Time stamps: Introduction of Jenny Roth and Her Expertise in Sales Copywriting (00:00:00) Jenny's Journey into Copywriting from Magazine Writing (00:02:19) Transition to Email and Sales Page Copywriting Focus (00:04:28) Specialization in Supporting Female Founders (00:05:17) The Importance of Sales Pages in Lead Conversion (00:07:39) Effective Structure of Long-Form Sales Pages (00:09:40) Strategies for Navigating Long Sales Pages (00:12:13) Building Relationships Through Engaging Emails (00:13:38) Building Personal Connections Through Email Marketing (00:16:06) The Importance of Personal Connection in Business (00:17:27) Significance of Long-Term Business Relationships (00:18:13) Setting Up Effective Email Sequences (00:19:12) Overcoming Writer's Block with Free Writing Techniques (00:20:47) Engaging Readers with Behind-the-Scenes Emails (00:22:18) Documenting and Sharing Learning Experiences (00:25:04) Relating Personal Stories to Marketing Principles (00:26:37) Maintaining Consistency in Email Strategy (00:27:29) Determining Your Email Strategy Purpose (00:28:22) Using Email as a Creative Outlet (00:30:03)

    33 min

  6. NOV 12

    Fit to Fanbase: Gym Branding

    Whether you're a gym owner, marketer, or fitness entrepreneur, this episode is packed with strategies to help your brand stand out in a competitive industry. Kai Huang, studio director at Fit Kit Studio, shares insider tips on how gyms can attract and keep loyal members. You'll find out why community is the ultimate secret weapon, how to target underserved markets, and what your brand can do to stay ahead. ***** Follow Kai on LinkedIn: https://www.linkedin.com/in/ykhstudio/ ***** For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/ Follow me on all my socials: https://linktr.ee/lindamelone ***** Time stamps: Introduction to Cai Huang's Fitness Journey and Branding Expertise (00:00:00) Personal Challenges and Overcoming Complacency (00:03:05) The Importance of Self-Reflection in Personal Growth (00:04:56) Transition into the Fitness Industry and Branding (00:09:38) Finding Passion in Fitness Branding and Helping Others (00:10:39) Key to Standing Out in the Fitness Industry (00:12:37) Dangers of Targeting Everyone in Gym Marketing (00:13:18) Understanding Customer Personas for Effective Marketing (00:14:24) Current Marketing Trends and Tactics in Fitness (00:16:41) Challenges of Franchise Operations in Fitness (00:18:11) The Importance of Brand Strategy in Fitness (00:19:28) Creating Effective Messaging for Gyms (00:23:12) Clarifying Branding vs. Value Proposition in Marketing (00:23:42) Common Mistakes in Gym Marketing and Customer Experience (00:24:28) The Role of Community Building in Fitness (00:25:47) Changing Dynamics of Gym Community and Inclusivity (00:27:24) Future of the Fitness Industry and Niche Markets (00:29:15) The Role of Technology in Enhancing Fitness Experiences (00:29:50)

    37 min

  7. NOV 5

    How to Reach, Engage & Convert Podcast Listeners

    In this episode, Jamie Kennedy, executive producer of Brave Moon Podcasts dives into the power of podcasting as a marketing strategy for B2B companies. Jamie uncovers the foundational principles to promote a podcast effectively, the best ways to use SEO-rich titles and the best platforms for distributing them. She also gets into the need for podcasts to address specific business challenges and the importance of keeping content useful rather than overly promotional. Whether you're new to podcasting or looking to improve your strategy, you'll walk away with practical takeaways you can implement right away. ***** Connect with Jamie: https://www.bravemoonpodcasts.com https://www.linkedin.com/in/jamiebrookekennedy/ ***** For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/ Follow me on all my socials: https://linktr.ee/lindamelone ***** Time stamps: Introduction to Podcasting as a Solution (00:00:00) B2B Marketing Insights (00:00:22) Jamie’s Journey to Podcast Production and Marketing (00:02:24) Understanding Health and Fitness Marketing (00:04:42) Gym Intimidation and Marketing Challenges (00:05:02) Value of Podcasting for B2B Companies (00:07:49) Podcast Listenership Growth (00:09:47) Podcasting vs. Other Media (00:11:03) Promoting a B2B Podcast (00:16:19) Social Media Promotion Strategies (00:21:11) Building an Email List For Podcast Promotion (00:23:27) Creating a Podcast Landing Page (00:23:27) Fostering Community Engagement (00:24:29) Measuring Podcast Success (00:27:44) Video Podcasts on Spotify (00:30:29) Common Mistakes in B2B Podcasts (00:32:18)

    38 min

  8. OCT 29

    How to Create Lead Magnets that Convert

    In this episode, I talk with Sarah Noel Block, founder of Tiny Marketing, a lead magnet and marketing expert. She tells how to turn casual visitors into committed subscribers, the difference between passive (quizzes, PDFs) and active (webinars, events) lead magnets—and why a mix of both boosts engagement. We also get into her strategy for aligning lead magnets with high-traffic pages and using trust-building tactics that increase conversions. You'll walk away with practical steps to create lead magnets that connect, convert, and keep audiences coming back. ***** Connect with Sarah here: https://www.sarahnoelblock.com/ https://tinymarketing.buzzsprout.com/share https://www.linkedin.com/in/sarahnoelblock/ ***** For weekly tips on conversion copywriting, sign up for Linda's exclusive, free, newsletter: https://thecopyworx.com/newsletter/ Follow Linda on all her social media: https://linktr.ee/lindamelone ***** Time stamps: Introduction to Lead Magnets (00:00:00) B2B Marketing in the Health and Fitness Industry. (00:00:34) Defining Lead Magnets (00:03:31) Combining Lead Magnet Types (00:05:05) Choosing the Right Lead Magnet (00:06:33) Building Trust with Lead Magnets (00:07:45) Niche Community Engagement (00:11:16) Using Meetups for Lead Generation (00:12:12) Email Newsletter Strategy (00:14:04) Thank You Page Optimization (00:19:24) Selling with Freebies (00:21:53) Upselling and Customer Experience (00:22:46) Lead Magnet Strategies for B2B (00:25:08) Identifying Pain Points for Lead Magnets (00:26:02) Lead Magnet Ideas for Gym Members (00:27:19)

    30 min
See All (140)

5
out of 5
13 Ratings

About

The High Conversion Health Marketer is your go-to resource for writing copy that connects and converts. Hosted by Linda Melone, a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries, this podcast is tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience. With a proven track record that includes a $70K email sequence, a 44% lift in homepage conversions, and content featured in TIME, Shape, and Huffington Post, Linda shares actionable strategies to transform your copy. Each week, listeners get a mix of solo episodes packed with expert tips and occasional guest interviews with top industry leaders. From breaking down effective frameworks to exploring real-world success stories, High-Conversion Health Marketer empowers you to make your product or service the obvious solution to your audience’s challenges. Subscribe now and start writing copy that gets results.

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada