The Verification Files

Simon Delaney
  • 3.7 (3)
  • Marketing
  • Updated Weekly

The Verification Files explores the data we use to decide who and what we can trust. We look at verification, identity, fraud, KYC, lead generation and data quality, from fake leads and breached identities to commercial databases, CRM data and the signals hiding beneath seemingly valid information. Drawing on real world data, experiments and experts in the market, each episode asks a simple question: what does the data actually prove? Formerly B2C Lead Generation

  1. 1d ago

    Why B2C Lead Gen Became The Verification Files

    After 120 episodes of B2C Lead Generation and nearly three years away, the podcast is back...with a new name and a different focus. The mechanics of generating leads haven’t disappeared, but the bigger problem has moved underneath them, can we actually trust the data we’re collecting? In this very short first episode, I explain why B2C Lead Generation has become The Verification Files, and why identity, verification, fraud, KYC, lead generation and data quality are becoming harder problems as AI gets better at creating convincing human looking data. The question behind the new podcast is simple: What does the data actually prove?

  2. 12/30/2023

    119 - Predictions for 2024

    2023 has been a wild time in marketing, especially lead generation. In this final episode of the year we dive into some predictions for 2024 with Michael Ferree.

  3. 11/22/2023

    118 - Using AI to Boost Lead Value

    In this episode we look at practical applications of AI within lead gen you could and should be using, right now!

  4. 11/03/2023

    117 - Are Lead Buyers Insane?

    In this podcast we look at why lead buyers may be reluctant to make changes to their process and suggest ways they may be able to get off the hamster wheel to improve results.

  5. 11/02/2023

    116 - How To Identify A Good Lead Gen Agency

    In this episode we look at lead gen agencies. What are the benefits of working with one and how do you know who to trust and who to avoid?

  6. 10/13/2023

    115 - Quality or Quantity? | The Great Lead Gen Debate

    When buying or generating leads you face a choice - quantity or quality? In this podcast we help you decide what’s best for you.

  7. 10/06/2023

    114 - Why Lead Generators Should Build Their Own Brand

    We speak to Lawrence Howlett from More Demand and explore why lead generators should build their own brand. We look at the benefits and the best practices for doing so.

  8. 09/29/2023

    113 - How The Human Element of Call Centres Increases Sales

    In this episode we look at call centres through the perspective of arguably the most important part… the people working there! How do happy agents leads to increased sales?

See All (121)

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3.7
out of 5
3 Ratings

About

The Verification Files explores the data we use to decide who and what we can trust. We look at verification, identity, fraud, KYC, lead generation and data quality, from fake leads and breached identities to commercial databases, CRM data and the signals hiding beneath seemingly valid information. Drawing on real world data, experiments and experts in the market, each episode asks a simple question: what does the data actually prove? Formerly B2C Lead Generation

Information

  • Creator
    Simon Delaney
  • Years Active
    2021 - 2026
  • Episodes
    121
  • Rating
    Explicit
  • Copyright
    © Simon Delaney