180 episodes

The longest running (and most popular) podcast for non-venture track startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of an entrepreneur. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

Startups For the Rest of Us Startups For the Rest of Us

    • Entrepreneurship

The longest running (and most popular) podcast for non-venture track startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of an entrepreneur. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

    Episode 481 | A Bluetick Update from Mike #Taber

    Episode 481 | A Bluetick Update from Mike #Taber

    In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber’s progress with Bluetick. They talk about his big new customer, traction on the podcast tour, Mike’s outreach to his LinkedIn connections, and more.
    Items mentioned in this episode:
    Bluetick.io

    • 43 min
    Episode 480 | Stairstepping Your Way to SaaS with Christopher Gimmer

    Episode 480 | Stairstepping Your Way to SaaS with Christopher Gimmer

    Show Notes
    In this episode of Startups For The Rest Of Us, Rob talks with Christopher Gimmer of Snappa, about his journey to making SaaS his full-time income. He details how he stair-stepped his way from small apps and products to 7 figure SaaS.
    Items mentioned in this episode:
    MicroConf
    Baremetrics

    • 37 min
    Episode 479 | Two-Sided Marketplaces, Hotseats, Forgotten Subscriptions, and More Listener Questions

    Episode 479 | Two-Sided Marketplaces, Hotseats, Forgotten Subscriptions, and More Listener Questions

    Show Notes
    In this episode of Startups For The Rest Of Us, Rob along with Tracy Osborn , answer a number of listener questions on topics including founder hotseats, forgotten subscriptions, two-sided market places and more.
    Items mentioned in this episode:
    State of Indie SaaS Report
    Metcalfe’s Law
    Stack Overflow
    GrowthHackers
    Tracy Osborn

    • 26 min
    Episode 478 | A Few Things I Learned in 2019

    Episode 478 | A Few Things I Learned in 2019

    Show Notes
    In this episode of Startups For The Rest Of Us, Rob reflects back on his goals of 2019 and shares some lessons that are broadly applicable to founders/entrepreneurs. He also shares how he “unplugged” from the internet/devices while on a recent vacation with his family and the benefits he experienced.
    Items mentioned in this episode:
    MicroConf
    TinySeed
    The State of Independent SaaS Report

    • 24 min
    Episode 477 | Assessing Product-Market Fit, How to Find a Mastermind, and More Listener Questions with Brian Casel

    Episode 477 | Assessing Product-Market Fit, How to Find a Mastermind, and More Listener Questions with Brian Casel

    Show Notes
    In this episode of Startups For The Rest Of Us, Rob and Brian Casel of Audience Ops, answer a number of listener questions on topics including assessing product market fit, finding a mastermind and more.
    Items mentioned in this episode:
    Bootstrapped Web Podcast
    The TMBA Podcast
    Dynamite Circle
    Productize Course
    MastermindJam

    • 39 min
    Episode 476 | “We Went from Hundreds of Free Trials to a Few Dozen…On Purpose” with Jordan Gal

    Episode 476 | “We Went from Hundreds of Free Trials to a Few Dozen…On Purpose” with Jordan Gal

    Show Notes
    In this episode of Startups For The Rest Of Us, Rob talks with Jordan Gal of CartHook about his big move to stop his free trials, move to demos, and increase his prices.
    Items mentioned in this episode:
    CartHook
    Bootstrapped Web Podcast
    CartHook Pricing Change Blog Post
    Lincoln Murphy blog post about Qualification
    Transcript
    Rob: Welcome to this week’s episode of Startups for the Rest of Us. I’m your host, Rob Walling. Each week on this show, we cover topics related to building and growing ambitious yet sustainable startups.
    This week’s guest is Jordan Gal. You may know him from BootstrappedWeb. Also, the founder of CartHook. In this episode of Startups for the Rest of Us, I talk with Jordan about what I’ve seen as one of the gutsiest price increases and sales process changes by going up market that I’ve ever seen. The quote that I’m using in the title is, “We went from hundreds of free trials to a few dozen on purpose.” This is Startups for the Rest of Us episode 476.
    Welcome to Startups for the Rest of Us, the podcast that helps developers, designers, and entrepreneurs be awesome in building, launching, and growing startups, whether you’ve built your fifth startup or you’re thinking about your first. I’m Rob and today with Jordan Gal, we’re here to share experiences to help you avoid the mistakes we’ve made.
    It’s a great conversation today. In fact, often times I say we have many different episode formats. This one is less of an interview and it’s more of me and just letting Jordan go on this topic. He thought about it so deeply with his team. It was their realization of, “Our churn is way too high and we’re just running on this treadmill that is getting faster and faster, and the business doesn’t feel healthy. How do we fix that? It’s not one tactic. It’s not changing, making people email to cancel you. It’s not moving to annual plans. It’s not the little tactics. How do we revamp our entire sales, onboarding, pricing process, and go up market to change the nature of our business?” That’s what we’ll talk about today.
    You can tell during the interview that I’m obviously impacted by it. I was impacted from the outside. I’m an angel investor in CartHook. CartHook has raised a small amount of money. It’s still very much in that bootstrap indie-funded mindset. Jordan is super capital efficient. He’s not on the constant churn to raise that Series A to Series B and go there. He hasn’t raised that institutional money that forces him to go after that. He’s very much like a Brennan Dunn […] with the RightMessage.
    A lot of the other companies we hear about that are in our MicroConf community, they’re in the Startups for the Rest of Us community, they’ve raised a small amount of money to hit that escape velocity. They’re not looking to unicorn or bust. They’re not looking to be that one billion dollar company, necessarily. Jordan’s in that camp. I love the way he’s meticulous. He really thinks these decisions through. I really enjoyed the conversation today.
    To set the stage, if you haven’t heard of Jordan, years ago he ran an ecommerce company, ecommerce business. If I recall, it was with his brother. Maybe his dad. It was like a family member. They sold that. He had a small exit there. Then, he wanted to start a SaaS or a software tools for ecommerce. He wound up starting CartHook. Originally, it was just cart abandonment emails and they’ve since stopped doing that.
    They eventually got to the point where CartHook essentially replaces the checkout on Shopify. The headline of CartHook is “Maximize Conversion Rate and Grow Average Order Value Today.” They have a real competitive advantage that’s very much differentiated from a lot of the other products in the ecom space, and he’s got a lot of

    • 47 min

Customer Reviews

summersteve ,

A staple in the bootstrapped saas space

Following along with Rob and Mike through the past few years has been great. I’m especially enjoying lately following up with Mike’s story, as I’m in a similar place. I also love the new intro, the new types of episodes, etc. Keep up the good work guys! Thanks for putting these out there.

JoshCrist ,

The real experience of bootstrapping

This show absolutely ROCKS. If you're bootstrapping your company, thinking about starting a company in the future or just curious to understand what it really feels, and looks, like to start a company without outside funding - this is a must listen. Each episode brings an aweomse blend of vulnerability, insight and honesty to building from the ground up. Plus tactics you can actually leverage! Thank you Rob and Mike!!

Stop_annoying_me ,

I've leveled up, just listening

I started at episode 150 in February 2019, and just caught up to 453 (6 months later). Well worth the time! Anyone who is trying to turn their side project into a real thing should listen.

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