329 episodes

The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

Startups For the Rest of Us Rob Walling

    • Business
    • 4.9 • 677 Ratings

The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

    Episode 722 | Bootstrapping a Vertical SaaS to 7-Figures in 18 Months

    Episode 722 | Bootstrapping a Vertical SaaS to 7-Figures in 18 Months

    In episode 722, Rob Walling interviews James Mooring, co-founder of Astalty, a SaaS serving Australia's NDIS market. James reveals how they bootstrapped from zero to seven figures in just 18 months and then they explore the strategic decisions, clever pricing, and deep industry knowledge that propelled Astalty's remarkable growth, proving their success was far more than just a lucky break.



    Episode Sponsor:





    If you need help hiring great talent from Latin America and the Philippines, but don’t want to pay ongoing recruitment fees, check out Outwork Staffing.



    Outwork Staffing can help you hire customer support, virtual assistants, developers - or whoever you need! You pay a one-time hiring fee after they find your ideal candidate, and that’s it-  there’s no additional costs, even if your new hire stays for years.



    If your new hire doesn’t work out, Outwork Staffing will find you a replacement, free of charge within the first 6 months of their employment.



    They also provide coaching to help you find, manage, and grow your global team efficiently.



    Visit outworkstaffing.com/startups to book a call and get $500 off your first placement by mentioning Startups For the Rest of Us.



    Topics we cover: 




    2:44 – NDIS software for providers of disability care



    4:23 – Astalty’s rapid growth



    6:34 – Finding success with a strong co-founder pairing



    8:39 – Deciding to tailor the Astalty MVP



    12:25 – Building a free Chrome extension, smart or lucky?



    17:18 – Launching a paid plan and nailing the pricing



    21:57 – Explosive word of mouth growth



    25:19 – Selling at in-person events and in Facebook groups



    31:02 – A clever way of raising prices



    35:00 – Learning from fast iteration




    Links from the Show: 




    The SaaS Playbook



    TinySeed



    James Mooring | LinkedIn



    Astalty



    How Ben Chestnut Bootstrapped Mailchimp to a $12 Billion Exit



    Question & Answer with Jason Fried, Co-Founder, Basecamp – MicroConf Growth 2019




    If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!



    Subscribe & Review: iTunes | Spotify

    • 39 min
    Episode 721 | 7 Key Takeaways from the 2024 State of Independent SaaS Report

    Episode 721 | 7 Key Takeaways from the 2024 State of Independent SaaS Report

    In episode 721, Rob Walling and Asia Orangio analyze the results of MicroConf’s 2024 State of Independent SaaS Report. They share their key takeaways including the impact of business models on growth, requiring credit cards for free trials, and how the number of founders affects performance. Additionally, they delve into growth by target markets and the data behind bootstrapped SaaS companies taking funding.



    To get your copy of the full report, head to stateofindiesaas.com.



    Topics we cover: 




    2:03 – The State of Independent SaaS Report



    7:36 – Requiring a credit card upfront



    10:27 – Three founders perform best



    14:31 – Free trials and credit cards



    19:11 – Average growth by target market



    22:46 – Plans for outside funding



    25:10 – Credit cards, trials, and churn 



    32:10 – Advertising channels that are working




    Links from the Show: 




    Download the State of Independent SaaS Report



    Subscribe to the MicroConf YouTube channel



    TinySeed



    Rob Walling (@RobWalling) | X



    Asia Orangio (@AsiaOrangio) | X



    DemandMaven




    If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!



    Subscribe & Review: iTunes | Spotify

    • 35 min
    Episode 720 | How to Prioritize Your Focus (In Both Your Startup and Personal Life)

    Episode 720 | How to Prioritize Your Focus (In Both Your Startup and Personal Life)

    In episode 720, Rob Walling is joined by Craig Hewitt to discuss the intricacies of prioritization in both business and in life. In addition to running Castos, Craig has started coaching founders in sales and marketing, and describes how he strives to focus on the right things. They talk about buying back their time, creating family-focused time, and share their solo podcasting experience after previously having co-hosts.



    Episode Sponsor:





    If you need help hiring great talent from Latin America and the Philippines, but don’t want to pay ongoing recruitment fees, check out Outwork Staffing.



    Outwork Staffing can help you hire customer support, virtual assistants, developers - or whoever you need! You pay a one-time hiring fee after they find your ideal candidate, and that’s it-  there’s no additional costs, even if your new hire stays for years.



    If your new hire doesn’t work out, Outwork Staffing will find you a replacement, free of charge within the first 6 months of their employment.



    They also provide coaching to help you find, manage, and grow your global team efficiently.



    Visit outworkstaffing.com/startups to book a call and get $500 off your first placement by mentioning Startups For the Rest of Us.



    Topics we cover: 




    3:34 – Prioritizing marketing growth and work-life balance outside of work



    7:07 – Buying back your time and optimizing for convenience



    10:08 – Identifying the right things to work on with coaches and masterminds



    19:42 – Making fewer, bigger decisions as a founder



    22:01 – Making intentional family-focused time



    30:03 – How Craig started his coaching



    36:11 – Podcasting with co-hosts vs. podcasting solo




    Links from the Show: 




    MicroConf Connect



    TinySeed



    Craig Hewitt (@TheCraigHewitt) | X



    Castos



    Rogue Startups



    Craig’s Founder Insights Newsletter



    718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)



    Episode 644 | Buying Back Your Time with Dan Martell



    Buy Back Your Time by Dan Martell



    Zirtual



    Buying The Future by Craig Hewitt



    The MicroConf YouTube Channel

    • 46 min
    Episode 719 | How to Test Pricing, Lifetime Deals, and Building Something for Everyone (A Rob Solo Adventure)

    Episode 719 | How to Test Pricing, Lifetime Deals, and Building Something for Everyone (A Rob Solo Adventure)

    In episode 719, join Rob Walling as he embarks on another solo adventure, tackling listener questions. He discusses how to test pricing, addresses the pitfalls of one-time payments vs. SaaS, and he reflects on “building something for everyone.” He wraps up with advice on making better recommendations.



    Episode Sponsor:





    We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.



    Here are five reasons why you should consider working with Lemon.io.




    The time from your request to getting a candidate is just 48 hours.



    Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO. 



    They only provide senior devs, with an average of 7 years' experience.



    Their talent pool covers more than 300 dev languages & frameworks.



    Your hire comes with a zero-risk, replacement guarantee.




    Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.



    Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io.



    As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups



    Topics we cover: 




    0:58 – Testing different prices for your product



    8:12 – One-time or lifetime payments 



    15:02 – Horizontal products, building something for everyone



    21:43 – Making descriptive recommendations




    Links from the Show: 




    718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)



    TinySeed



    Building & Scaling Products: Lessons Learned from Four Years and 8,000 Customers – Des Traynor



    Shoe Dog by Phil Knight



    Sid Meier's Memoir! by Sid Meier 



    Masters of Doom by David Kushner



    Doom Guy by John Romero



    The Ultimate Sales Machine by Chet Holmes




    If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!



    Subscribe & Review:

    • 26 min
    Episode 718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)

    Episode 718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)

    In episode 718, Rob Walling and Derrick Reimer tackle listener questions about giving up on ideas, competing in crowded markets, and developing painful features. They also chat about SavvyCal’s recent design refresh, finding founder-market fit, and whether Derrick has retired from podcasting.



    Episode Sponsor:





    Is your outsourced development team dropping the ball?



    Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.



    DevSquad provides an entire development team packed with top talent from Latin America. 



    Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.



    You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 



    Get the committed, responsive development team that your business deserves.  



    Visit DevSquad.com/startups and get 10% off the first three months of your engagement.



    Topics we cover: 




    3:59 – Which feature felt harder and took longer than imagined?



    9:14 – When is time to give up on a SaaS idea and move on?



    17:51 – Finding customers in crowded markets with large incumbents



    23:32 – Has Derrick officially retired from podcasting?



    25:57 – Handling competitors that are copying differentiating product features



    28:48 – Evaluating SavvyCal’s refreshed design



    31:10 – Considering vertical vs. horizontal SaaS for SavvyCal



    34:05 – Why did Derrick decide to pursue the idea for SavvyCal?



    40:19 – Finding “founder-fit”




    Links from the Show: 




    The SaaS Playbook by Rob Walling



    TinySeed



    Derrick Remier (​​@derrickreimer) | X



    SavvyCal



    Group scheduling mode



    The Build In Public Podcast



    The Art of Product Podcast



    8 B2B Marketing Strategies That Got My Startup to $10 Million (and 1 that FAILED)



    Finding My Next Bootstrapped Business Idea




    If you have questions about starting or scaling a software business that you’d like for us to cove

    • 43 min
    Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users

    Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users

    In episode 717, Rob Walling interviews Marie Martin, co-founder of Tally. They discuss the company’s journey to $1.3M ARR and the unusual pricing strategy that got them there. Marie details how they keep their support volume low, how they differentiate Tally from other form builders, and how they grew to over 300,000 free users.



    Episode Sponsor:





    We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.



    Here are five reasons why you should consider working with Lemon.io.




    The time from your request to getting a candidate is just 48 hours.



    Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO. 



    They only provide senior devs, with an average of 7 years' experience.



    Their talent pool covers more than 300 dev languages & frameworks.



    Your hire comes with a zero-risk, replacement guarantee.




    Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.



    Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io.



    As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups



    Topics we cover: 




    2:22 – Where Tally is today



    3:53 – Keeping customer support volume low



    7:12 – Differentiating Tally from other form builders



    10:55 – The ingredients needed to make “free” work



    18:31 – ”Shrinking a Market”



    24:27 – Growing to 300,000+ free users



    26:47 – Dealing with bad actors



    29:37 – Applying the learnings from Tally’s success




    Links from the Show: 




    Tickets for MicroConf Europe | Oct 6 - 8, 2024, Dubrovnik, Croatia



    Apply for MicroConf Masterminds before June 12th 2024



    Marie Martens (@MarieMartens) | X



    Tally 



    No-Code France



    TinySeed




    If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!



    Subscribe & Review: iTunes | Spotify | G

    • 34 min

Customer Reviews

4.9 out of 5
677 Ratings

677 Ratings

staticnull ,

Dedication

They put an episode out every week!

geol9 ,

Too much self-promotion

I loved this show for years but it has become way too promotional of Robs investments. I have to skip 2:30 on each episode now. And the microconf youtube channel is basically useless nowadays.

yuritomi ,

Honest, tactical, real stories and advice for bootstrappers

This is my go-to podcast for inspiration from other bootstrapped entrepreneurs! I so appreciate Rob’s candidness about his personal journey and the tactical business advice and honest opinions he shares based on his experience investing and advising tons of startup founders. Thank you for this wonderful podcast, Rob!!

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