35 min
Balancing The Art & Science of Marketing with Fergie Cancade, Director of Global Athletes & Ambassadors at lululemon What’s Working in Marketing™
-
- Marketing
In this episode, Fergie shares his thoughts on the convergence of creative, data, and insights within marketing, lessons he's learned about linking marketing strategy to overarching business objectives, and why marketers should be more willing to fail.
In this episode, Fergie shares his thoughts on the convergence of creative, data, and insights within marketing, lessons he's learned about linking marketing strategy to overarching business objectives, and why marketers should be more willing to fail.
35 min