28 min
Barbie and Abercrombie Bet on Being Gender Inclusive Fortune Reinvent
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- Business
If you’ve shopped for kids toys or clothing lately, you may have noticed a growing number of gender-inclusive offerings. Apparel giant Abercrombie & Fitch and Mattel Inc.’s iconic toy brand Barbie have made it a priority to produce products that go beyond the gender binary. What’s their motivation? Are these items selling? And does California Bill 1084 have anything to do with it?
In this episode of Reinvent, hosts Beth Kowitt and Geoff Colvin speak to Mattel’s Global Head of Design for Barbie and Fashion Dolls Kim Culmone and to Kim Dolder, General Manager of Abercrombie’s Gilly Hicks line, about how their brands are evolving to appeal to all genders.. Geoff and Beth also talk to Juli Lennett, Vice President and Industry Advisor for NPD Group’s Toy’s Division, about how gender inclusive toys perform in the market. Rob Smith, founder of the Phluid Project, shares how California Bill 1084 - legislation requiring retailers to sell trucks right next to dolls - came to be, and its potential impact.
Learn more about your ad choices. Visit megaphone.fm/adchoices
If you’ve shopped for kids toys or clothing lately, you may have noticed a growing number of gender-inclusive offerings. Apparel giant Abercrombie & Fitch and Mattel Inc.’s iconic toy brand Barbie have made it a priority to produce products that go beyond the gender binary. What’s their motivation? Are these items selling? And does California Bill 1084 have anything to do with it?
In this episode of Reinvent, hosts Beth Kowitt and Geoff Colvin speak to Mattel’s Global Head of Design for Barbie and Fashion Dolls Kim Culmone and to Kim Dolder, General Manager of Abercrombie’s Gilly Hicks line, about how their brands are evolving to appeal to all genders.. Geoff and Beth also talk to Juli Lennett, Vice President and Industry Advisor for NPD Group’s Toy’s Division, about how gender inclusive toys perform in the market. Rob Smith, founder of the Phluid Project, shares how California Bill 1084 - legislation requiring retailers to sell trucks right next to dolls - came to be, and its potential impact.
Learn more about your ad choices. Visit megaphone.fm/adchoices
28 min