29 min
Be a trusted advisor to your executive team with John Herbkersman, communications executive On Top of PR with Jason Mudd
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- Marketing
Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.
Five things you’ll learn from this episode:
How Jack Welch changed business operations and transparency Why communications has evolved to be so prominent in the workplaceWhy transparency with employees creates a better work environment for everyone How to properly use a communicators’ toolbox Being a trusted advisor to leadership as a communicator Quotables
“Communications has been prominent at most companies because communicating information to employees allows them to become active in the communities they serve.” — @JohnHerbkersman“Communicators have a toolbox of things, but before we take action we need to understand what's the goal, what's the objective? What do we want to accomplish?” — @JohnHerbkersman“Always be prepared. Understand what the short term business goals are for your company and the financials.” — @JohnHerbkersman“Prepare yourself and write down the 10 to 15, most likely crisis scenarios that can occur at your business. Have talking points ready.” — @JohnHerbkersman“If you have an opportunity to meet with your CEO, make sure it's a good meeting.” — @JohnHerbkersmanIf you enjoyed this episode, would you please share it with others and leave us a review?
About John Herbkersman
John is a strategic communications and marketing leader with demonstrated, results-driven experience in all facets of corporate communications and strategic planning - including public relations, media relations, reputation management, crisis communications, social media, investor relations, marketing communications, event planning, public affairs, government affairs, community affairs, and more.
Guest’s contact info and resources:
John Herbkersman on TwitterJohn Herbkersman on LinkedinAdditional Resources:
Fortune The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business Jack: Straight from the GutSponsored by:
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.On Top of PR hostJason
Support the Show.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.
Five things you’ll learn from this episode:
How Jack Welch changed business operations and transparency Why communications has evolved to be so prominent in the workplaceWhy transparency with employees creates a better work environment for everyone How to properly use a communicators’ toolbox Being a trusted advisor to leadership as a communicator Quotables
“Communications has been prominent at most companies because communicating information to employees allows them to become active in the communities they serve.” — @JohnHerbkersman“Communicators have a toolbox of things, but before we take action we need to understand what's the goal, what's the objective? What do we want to accomplish?” — @JohnHerbkersman“Always be prepared. Understand what the short term business goals are for your company and the financials.” — @JohnHerbkersman“Prepare yourself and write down the 10 to 15, most likely crisis scenarios that can occur at your business. Have talking points ready.” — @JohnHerbkersman“If you have an opportunity to meet with your CEO, make sure it's a good meeting.” — @JohnHerbkersmanIf you enjoyed this episode, would you please share it with others and leave us a review?
About John Herbkersman
John is a strategic communications and marketing leader with demonstrated, results-driven experience in all facets of corporate communications and strategic planning - including public relations, media relations, reputation management, crisis communications, social media, investor relations, marketing communications, event planning, public affairs, government affairs, community affairs, and more.
Guest’s contact info and resources:
John Herbkersman on TwitterJohn Herbkersman on LinkedinAdditional Resources:
Fortune The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business Jack: Straight from the GutSponsored by:
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.On Top of PR hostJason
Support the Show.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
29 min