67 episodes

Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.

On Top of PR with Jason Mudd Jason Mudd, Axia Public Relations

    • Business
    • 5.0 • 20 Ratings

Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.

    Using psychology to become a better leader with Dino Signore

    Using psychology to become a better leader with Dino Signore

    Our episode guest is Dino Signore, manager of entrepreneurial education at the Edward Lowe Foundation and president of Signore Group. Dino is an entrepreneur, educator, and psychologist. 
    Five things you’ll learn from this episode:
     What the SCARF method is and how it can be used to improve leadership. How to influence others by using knowledge of how the brain worksWhy past management techniques no longer workHow stress affects your ability to think clearly How the limbic system and prefrontal cortex work together to influence our responses to the world around usQuotables
    “Leadership can be defined a lot of different ways, and one way I like to define it is that it is an act of influence.” — @DinoSignore“We use our prefrontal cortex to make sense of the world. But the challenge is that if somebody has their limbic system activated, and in some cases hyperactivated, it is biologically impossible to be able to think.” — @DinoSignore“What are the things that you're doing leadership-wise, management-wise, that could be pushing people away from you versus pulling them toward what you want them to do?” — @DinoSignore“One of our accolades is that we went 63 months with zero turnover at our agency, and a lot of that had to do with listening and being collaborative, and giving autonomy.” — @jasonmudd9If you enjoyed this episode, would you please share it with others and leave us a review?
    About Dino Signore 
    Our episode guest is Dino Signore, manager of entrepreneurial education at the Edward Lowe Foundation and president of Signore Group. Dino is an entrepreneur, educator, and psychologist with a Doctorate in Business Psychology. He leads all of the learning events at the Edward Lowe Foundation. Through the Signore Group, Dino coaches and consults directly with second-stage entrepreneurs and executive directors on the management challenges that stem from growth. 
    Guest’s contact info and resources:
    Dino Signore on LinkedIn Dino's website Send Dino an email Additional Resources:
    More on SCARF from the NeuroLeadership Institute Books by Dan Ariely on behavioral economicsBooks by Dan Pink on behavioral science  Episode recorded: Oct 28, 2021
    Sponsored by:
    On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.About your host, Jason Mudd
    On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
    Support the show (https://www.buymeacoffee.com/OnTopofPR)

    • 38 min
    Improving media relations with guest Ashley Billings and host Jason Mudd

    Improving media relations with guest Ashley Billings and host Jason Mudd

    Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C. Clients love her ability to translate PR messages into TV news stories. She joined Axia in June 2018.
    Five things you’ll learn from this episode:
    How to get your company’s news on the newsThe value of honesty when building relationships with reportersWhy you should be pitching visual stories The importance of presentation as an interviewee How interesting stories mix qualitative and quantitative dataQuotables
    “It helps when the PR professional pitches something very specific – something that the rest of the newsroom doesn't know about.” — @ashleybillings“It loses the impact of being news if everyone knows about it.” — @jasonmudd9“Visuals are very important. Any time a PR firm can share pictures or video, that’s an extra thing to ensure that their story gets on TV.” — @ashleybillings “If you email everybody, you’re really emailing nobody.” — @jasonmudd9If you enjoyed this episode, would you please share it with others and leave us a review?
    About Ashley Billings
    Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C. Clients love her ability to translate PR messages into TV news stories. She joined Axia in June 2018. A born storyteller, Ashley earned media coverage on all five Orlando TV stations and the two largest Orlando newspapers for her client’s grand reopening. 
    Guest’s contact info and resources:
    Ashley Billings on LinkedIn Additional Resources:
    Daybook: a list of topics that a newsroom wants to see covered Media Relations e-book Meet the media webinar Episode recorded: October 7, 2021
    Sponsored by:
    On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.About your host, Jason Mudd

    On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies for 2021.
    Support the show (https://www.buymeacoffee.com/OnTopofPR)

    • 32 min
    Why your news release didn’t get coverage with show host Jason Mudd

    Why your news release didn’t get coverage with show host Jason Mudd

    Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002. Forbes named Axia as one of America’s Best PR Agencies. 
    Five things you’ll learn from this episode:
    The importance of being able to determine what is important to people outside of your organizationHow to use timing to your advantage when pitching a news releaseThe importance of building newsroom relationshipsThe value of company newsletters and private blogsThe importance of customizing your pitches to specific audiencesQuotables
    “If it’s not interesting to people outside of your organization’s walls, it's probably not gonna be newsworthy.” —  @jasonmudd9“Research shows that for every 100 pitches or news releases an individual in the newsroom receives, they only have time to write about one or two.” — @jasonmudd9“You wanna find a way to be helpful and trustworthy and be a reliable source for that newsroom contact before you’re asking them to cover your story.” — @jasonmudd9“Nothing’s more beneficial than listening carefully to the reason why your story didn’t get covered in the first place.” — @jasonmudd9If you enjoyed this episode, would you please share it with others and leave us a review?
    More about Jason Mudd
    Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage toward reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization (SEO), and social media, inspiring tech giants like Yahoo.
    At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. 
    Guest’s contact info and resources:
    Jason Mudd's Twitter Jason Mudd's LinkedIn More about Jason on APR Additional Resources:
    Elements of News articleElements of News solocastMedia Relations eBook Episode recorded: October 7, 2021
    Sponsored by:
    On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.Burrelles has a special offer for On Top of PR fans. Check it out at Support the show (https://www.buymeacoffee.com/OnTopofPR)

    • 19 min
    Get and keep a seat at the table with FanDuel’s Chris Jones

    Get and keep a seat at the table with FanDuel’s Chris Jones

    Learn how to get and keep a seat at the table by being brave and proactive with management with FanDuel’s Chris Jones, Vice President of Corporate Communications at FanDuel. With more than 25 years of diverse experience in the communications field, Chris has a unique view on what it takes to be successful. 
    Five things you’ll learn from this episode:
    How being “at the table” from the beginning leads to dominating the marketplaceHow operating with competitors is sometimes necessary to accomplish a shared goal The importance of knowing what is interesting beyond the four walls of a company How data-driven storytelling yields greater resultsHow to improve communication strategy by building bridges between different sectors of a businessQuotables
    “We’re not playing catch up; we’re not writing a press release 24 hours before we go live; we’ve been part of those meetings since the beginning. And it led to us dominating the marketplace that first day.” — @chrisjones“You can’t come in at the last minute and be strategic.” — @jasonmudd9“You have to be willing and brave to stand your ground and advise in a way that, maybe, short term they don’t want to hear but long term will help the business.” — @chrisjones“Keep fighting those battles to get yourself at the necessary tables – or on the necessary Zooms in today’s pandemic-driven meeting world. As long as you’re doing that and you’re being a little bit brave, you’re probably gonna have more success in your career long term.” — @chrisjonesIf you enjoyed this episode, would you please share it with others and leave us a review?
    About Chris Jones
    Our episode guest is Chris Jones, Vice President of Corporate Communications at FanDuel. With more than 25 years of diverse experience in the communications field, Chris has a unique view on what it takes to be successful. He has a track record of delivering go-to-market strategies in not only communications but in marketing, media, crisis response, and business. He embodies what it means to go the extra mile in order to elevate a company.
    Guest’s contact info and resources:
    Chris Jones on LinkedIn Email: chris.jones@fanduel.comFanDuel | Daily Fantasy Sports and Online US SportsbookAdditional Resources: 
    Want to boost your company’s PR power? Report to the C Suite, study says Episode recorded Sept. 24, 2021
    Sponsored by:
    On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.About your host, Jason Mudd
    Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies for 2021.
    Support the show (https://www.buymeacoffee.com/OnTopofPR)

    • 29 min
    Leaning into uncertainty with guest Diane Schwartz and show host Jason Mudd

    Leaning into uncertainty with guest Diane Schwartz and show host Jason Mudd

    Our episode guest is Diane Schwartz, the CEO of Ragan Communications. Diane is a powerhouse in the communications sector with more than 20 years of experience as a trusted leader and creator. 
    Five things you’ll learn from this episode:
    The key day-to-day roles of communicatorsIf and how brands should take a stand on social issuesThe most important skills that communicators need todayHow PR professionals can reduce stress The importance of brand consistency and transparency Quotables
    “What we used to call soft skills like empathy, relationship building, trust, and presentation skills, these are hard skills now. They are absolutely necessary.” – @dianeschwartz“The leader in the room should listen to everyone first before weighing in.” – @jasonmudd9“Communicators need to learn how to ask for more and not be afraid to ask for more.” – @dianeschwartz“We should be hiring people who are curious, who want to learn more, who want to dig in; people who are really curious about the market they serve and the people around them.”– @dianeschwartzIf you enjoyed this episode, would you please share it with others and leave us a review?
    About Diane Schwartz
    Diane Schwartz is a powerhouse in the communications sector with more than 20 years of experience as a trusted leader and creator. She serves communicators at all stages of their careers through conferences, training programs, councils, and subscription products. Through Ragan’s Workplace Wellness Insider, Diane provides resources to promote corporate well-being and align employee health with company goals. 
    Guest’s contact info and resources:
    @dianeschwartz on Twitter Diane Schwartz on LinkedInEmail: dianes@ragan.comAdditional Resources:
    Visit www.ragan.com/ontopofpr for $100 off on Ragan’s Future of Communications Virtual Conference Episode recorded: September 24, 2021
    Sponsored by:
    On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.Support the show (https://www.buymeacoffee.com/OnTopofPR)

    • 33 min
    Mall of America: Staying afloat in turbulent times with Dan Jasper

    Mall of America: Staying afloat in turbulent times with Dan Jasper

    Dan Jasper is director of public relations at Mall of America in Bloomington, Minn.
    Five things you’ll learn from this episode:
    How Mall of America, as a major retail destination consistently providing first-class experiences, dealt with different challenges brought by COVID-19 and went beyond the extra mile by over-communicating what is happening at Mall of America, and what you can expect when you come here so that you can plan ahead and have the best experience How they handle protests fairly as private property holders and public figure appearances safely, and how Mall of America helped minority-owned businesses be successful and reach an enormous audience that they didn't reach before  Discover the best PR practices that can help businesses win COVID-19 challenges.  How Mall of America extended help to several impacted communities  How social media is more than just a marketing tool; it is indeed a relationship-building tool. Quotables
     "Go the extra mile when you're talking safety and all of the precautions in place. Go beyond what you think is necessary in terms of communicating with the guests. We really try to over-communicate what is happening at Mall of America — what you can expect when you come here — so that you can plan ahead and have the best experience." — Dan Jasper“Every year we have more than 40 million annual visitors and about 60% of those are what we call drive market or local; the rest are either across the nation or from other nations, international travel coming here, and there's no way to reach all of those people.” — Dan Jasper"We have a lot of partners in the community that are willing to reach out and help us secure this building. We had a lot of friends in the community that just showed support." — Dan Jasper"We reached out to businesses that were impacted, schools — everyone we could think of with destroyed property — and extended our help. We specifically asked how we could help them as a mall. So, the first thing we did was we listened to impacted communities." — Dan JasperAbout Dan Jasper
    Dan Jasper has served as the amazing director of public relations at Mall of America for 17 years and has more than 20 years of PR and communications experience prior to that. Dan leads public relations, community relations, social media, storytelling, tourism, and the advanced service portal at the Mall of America. He is a key national spokesperson for the mall. He also manages crisis communications and government affairs.
    Guest’s contact info and resources:
    Dan Jasper on LinkedIn: https://www.linkedin.com/in/dan-jasper-a962552/Mall of America official website: https://www.mallofamerica.com/Sponsored by:
    On Top of PR is produced by Axia Public Relations. Forbes recognizes Axia as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.Burrelles has a special offer for On Top of PR fans. About your host, Jason Mudd
    On Top of PR host Jason Mudd is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. He founded Axia Public Relations in 2002. Forbes named Axia as one of America’s Best PR Agencies.
    Support the show (https://www.buymeacoffee.com/OnTopofPR)

    • 37 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

Alex J Sanfilippo ,

Just what I was looking for!

I’ve been looking to learn more about the world of PR. I knew so little about it before finding this show, and it’s been super helpful.

Also, Jason is a rockstar host! 👍🏻👍🏻

Manitousue ,

Super Smart Questions

I love Jason’s interviews because he’s so good at asking really smart questions of his guests. (Full disclosure — I’ve been a guest on the show.) It’s clear he really does his homework and always gets me thinking about things in a different way. I’m amazed at the level of experience among his guests and the helpfulness of his show. Definitely worth a listen for anyone in marketing or small business (and not just PR).

Clarisse Gomez ,

Awesome Podcast!!!

Jason, host of the On Top of PR podcast, highlights all aspects of PR and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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