126 episodes
On Top of PR with Jason Mudd Jason Mudd, Axia Public Relations
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- Business
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4.9 • 32 Ratings
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On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of public relations to build a strong brand and great reputation. On each episode, we explore PR and marketing topics, tips, and trends with an expert guest as we help PR professionals stay on top of PR.
On Top of PR is one of the top 5% most popular podcast shows globally, according to ListenNotes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
Episodes feature guests from Carnival Cruise Line, Disney, Firehouse Subs, Southwest Airlines, Undercover Boss, Wells Fargo, Wounded Warrior Project, and more!
About Jason MuddJason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader in 2023. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
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The integral role of communications professionals to business success
Send us a Text Message.Leslie Cafferty, chief communications officer of Booking Holdings Inc., the world's largest global travel company, joins On Top of PR host Jason Mudd to discuss the pivotal role of communications professionals in business success and growth. Tune in to learn more!Our Guest:Our episode guest is Leslie Cafferty, chief communications officer at Booking Holdings Inc., the world's largest global travel company. She’s also the executive sponsor for the company’s employee...
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What journalists want from your media pitch
Send us a Text Message.Crafting winning media pitches, learning the elements needed to stand out and secure coverage. Five things you’ll learn from this episode:What doesn’t help your pitchesFollowing up — NOGASUse the phone to tell your storyExclusive/advance/embargo — know the difference Key elements to a good pitch Quotables“Great sales is about helping, not about sales. Great media relations is about helping a reporter uncover a news story that's valuable and interesting that th...
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How AI is transforming strategic communications
Send us a Text Message.AI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies. Our guestOur episode guest is Kathleen Perley, professor of AI at Rice University’s Jones School of Business. Kathleen is an innovative healthcare tech leader and trusted adviser in the emerging world of optimizing AI for business marketing and advertising. Five things you’ll learn from this episode:The race for AI: staying authentic while ...
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Why your social media isn’t working with Holly Bishop
Send us a Text Message.In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working.Tune in to learn more!Guest:Holly is a seasoned social media and marketing professional with over 10 years of diverse experience spanning medical practices, retail/e-commerce, and non-profit sectors.Five things you’ll learn from this episode:1. Understanding the role of social media professionals2. How to manage a work/life balance as a social media ...
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Lessons learned from navigating national crises with Linda Rutherford, Southwest Airlines
Send us a Text Message.In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises.Guest:Linda Rutherford is the Chief Administration Officer for Dallas-based Southwest Airlines, the nation's largest airline in terms of domestic Customer boardings. Linda is known for creating and leading powerful teams that equip, empower, and engage th...
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3 Ways Franchisors Can Use PR to Grow Their Company with John Hewitt of Loyalty Brands PR
Send us a Text Message.In this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. Guest:John Hewitt is a renowned entrepreneur who has made a significant impact in the business world through his innovative ideas and strategic thinking. He is best known for his success in the tax preparation industry, having founded two of the largest tax preparation companies in the U.S.Five things you’ll learn from this episode:1. ...
Customer Reviews
CEO
Jason Mudd is one of the top practitioners in our field. And it was a distinct pleasure to appear “On Top of PR” and field his questions.
I do hope you find our conversation informative and entertaining.
And I highly recommend you follow On Top of PR. The name says it all. And the value add to any and all PR professionals is exponential.
Run, do not walk, to follow. :-)
Fun, Fresh and Informative
Was a guest on the show about crisis communications. Had a great time! Jason is down-to-earth, knowledgeable and engaging. He found meaningful ways to connect with my own experiences as a PR/communications professional. Will now be a loyal listener!
Fantastic show on PR
Axia does a great job with this show which offers a great glimpse into the PR world. Jason’s interviews and incredible questions really go along way into giving me different perspectives on how PR would work best for my business. A must listen if you’re thinking about PR in any capacity.
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