What journalists want from your media pitch

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Crafting winning media pitches, learning the elements needed to stand out and secure coverage.

Five things you’ll learn from this episode:

1. What doesn’t help your pitches
2. Following up — NOGAS
3. Use the phone to tell your story
4. Exclusive/advance/embargo — know the difference 
5. Key elements to a good pitch

Quotables

• “Great sales is about helping, not about sales. Great media relations is about helping a reporter uncover a news story that's valuable and interesting that they didn't know about previously.” — @JasonMudd9
• “People really like people who have confidence and who have a unique, contrarian, and provocative point of view.”  — @JasonMudd9
• “Improvising is one of the key attributes of being successful in PR.” — @JasonMudd9
• People care about stories about people. They don’t care about stories about corporations.” — @JasonMudd9

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About Jason Mudd

Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002. Forbes named Axia one of America’s Best PR Agencies.

Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage in reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo.

At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups and writes about public relations trends and best practices for American City Business Journals and other national companies.

Jason’s contact info:

• Jason Mudd on X
• Jason Mudd on LinkedIn
• Axia Public Relations 

Resources:

• Link to Bloomberg journalist’s LinkedIn post
• Ten

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.