Beauty Counter - What Really Happens when Private Equity Moves In Opt In

This episode Melissa discusses the recent buyback of Beauty Counter by its founder, Greg Renfro, after private equity firm Carlyle Group acquired the majority shareholder interest in the company. The conversation explores the implications of this buyback and the challenges faced by Renfro in rebuilding the business. It also highlights the human element of such transactions, particularly the impact on the 65,000 brand advocates who relied on Beauty Counter for income. The episode concludes wit...