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Melissa Franks
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Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers

  1. 4d ago

    Your Dream Team Isn't Working, Here's Why

    You hired the experts. You've got a fractional CFO, a fractional CMO, maybe a part-time ops manager and a media buyer. You did everything right, and yet nothing is moving. Decisions are stalled. Responses take days. You're working more than before. And somehow, you became the glue holding it all together. You didn't make bad hires. You made a structural mistake, and in this episode, Melissa Franks breaks down exactly what went wrong and how to fix it. Fractional support is a strategic model, not an operational one. The moment you try to use it for both, the whole thing breaks down. Melissa walks through the two lanes every growing business needs, the strategy lane and the execution lane, and explains why confusing the two is costing founders time, money, and sanity. Whether you're running an all-contractor team or trying to figure out your next hire, this episode will give you a clear framework for when fractional is your best move — and when it's time to bring someone on full-time. In this episode, you'll learn: The difference between strategy-layer and execution-layer roles — and why mixing them up stalls everythingThe 5 ways an all-fractional team breaks down (and why it's not anyone's fault)When fractional support is your highest-leverage move — and when it isn'tThe 48-hour gut check: a simple test to determine whether a role needs to be full-timeWhy a seasoned fractional executive at 15 hours/month can outperform a full-time hire you can't yet affordThe football coach analogy that explains exactly how fractional executives should function in your businessHow to audit your current team and identify where your next full-time hire should beConnect with Melissa: 🌐 Website: melissafranks.com 📸 Instagram: @melissafranks 💼 LinkedIn: Melissa Franks Connect with Melissa: Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  Schedule a call: melissafranks.com

    29 min

  2. Jun 17

    Fire Yourself First: How to Stop Being the Bottleneck in Your Own Business

    What if the biggest thing holding your business back is you? In this episode of the Opt In Podcast, Melissa Franks shares the framework she calls "firing yourself first", a counterintuitive approach to growth that she recently delivered to a room of six- and seven-figure entrepreneurs. If your business has plateaued, if every decision routes through you, or if you can't take a real vacation without something breaking, this episode is your wake-up call. Melissa breaks down exactly why delegation alone doesn't work (and actually creates more work in the short term), and walks you through the decision audit matrix that reveals where you're bleeding time, money, and momentum. You'll learn the three-phase handoff method, from task to process to authority, that's the real key to scaling, plus why "good enough" beats perfect every time when it comes to letting go. You'll also hear the story of a former client, a 12-person business whose revenue had been stuck at the same level for three years, and how getting the right people in the right chairs with real authority unlocked her growth and a fully unplugged three-week vacation to the Amalfi Coast. In this episode: Why you — not your strategy — are the bottleneckThe math that proves decision-making is costing you a full quarter of your yearHow to use the 2x2 decision audit to find what to hand off nowThe 3-phase authority handoff (and why most founders stop at phase one)The 70% rule that will finally let you delegate without guiltYour homework: pick one recurring decision from your danger zone and hand it off — with full authority — this week. Connect with Melissa: Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  Schedule a call: melissafranks.com

    27 min

  3. Jun 10

    Step Away With Confidence: How I Planned My Business Break (And Secured a Six-Figure Renewal While I Was Gone)

    What does it actually take to leave your business for a week, without it falling apart? In this episode of The Opt-in Podcast, Melissa Franks shares the exact six-month plan she built to step away from On Call COO during one of the most personally demanding weeks of her life. Recorded in real time, Melissa walks through every decision, every near-miss, and every mindset shift that made it possible to unplug and come back stronger. Spoiler: while she was out, they secured a six-figure client renewal.  If you've ever pushed off a vacation because you're afraid the business won't survive without you, this episode is your permission slip, and your playbook. What You'll Learn in This Episode Why you need to put the date on the calendar first, before you have a planThe "what if I disappeared tomorrow?" exercise that reveals every business vulnerabilityHow to do a ruthless calendar audit and what Melissa cut 3 months out (including a trade show)The F1-style practice run strategy: how to test your team while you're still there to catch mistakesWhy you should notify clients and partners two months in advance, and exactly what to sayHow to engineer project milestones so delivery deadlines don't land during your absenceThe gradual pullback method: how to stop doing work and start coaching your team in the final weeksWhat "checking in" can look like without derailing your rest (Melissa's actual approach)Why asking your team for help before you cancel the vacation is always the right move  Resources & Links Book a free consultation with Melissa:www.melissafranks.comLearn about On Call COO Services:www.melissafranks.comConnect with Melissa on LinkedIn:linkedin.com/in/melissafranksSubscribe, leave a review, and share this episode with the business owner in your life who hasn't taken a real vacation in years. Connect with Melissa: Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  Schedule a call: melissafranks.com

    27 min

  4. Jun 3

    The AI Reality Check: What Small Business Owners Need to Know Before Going All In

    Everyone is talking about AI, but is the hype matching reality in your small business? This week, Melissa Franks is pulling back the curtain on what AI actually is, where it can genuinely move the needle, and where blind trust in it could cost you everything. As a technologist who's been building automation systems since before most AI tools existed, Melissa brings something most AI conversations are missing: lived experience and historical context. She was building bots, automation layers, and intelligent systems long before ChatGPT had a user interface, and that perspective changes everything about how she sees today's AI boom. In this episode, you'll learn: Why AI isn't actually new, and what that means for how you use itThe "lipstick on a pig" truth about the tools everyone is obsessing over (ChatGPT, Gemini, Claude, Copilot)Why using AI in areas where you lack expertise is genuinely dangerous, and could push your business toward bankruptcyThe two best use cases for AI in a small business right nowWhy hiring an "AI architect" without the right pedigree is one of the most expensive mistakes you can makeHow to prompt AI correctly so it actually gives you useful, accurate outputWhy 70% of current AI platforms will disappear, and what that means for your tech stackThe biggest takeaway: AI is a powerful tool in the hands of someone who already knows what they're doing. In the hands of someone using it to replace expertise they don't have, it's a liability. This episode is equal parts how-to guide and cautionary tale — and it's a conversation every small business owner needs to have right now. Feeling like you need a real conversation about AI in your business? On Call COO is actively booking AI strategy consultations. Whether you're just getting started or already knee-deep in tools you don't fully trust, let's talk. Book your free consultation — link in show notes. 🔗 Book a free consultation with On Call COO Connect with Melissa:  Website: melissafranks.comLinkedIn: Melissa FranksInstagram: @youroncallcooConnect with Melissa: Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  Schedule a call: melissafranks.com

    29 min

  5. May 27

    Stop Working From the Beach: 5 Counterintuitive Tips to Actually Take a Vacation This Summer

    Last summer, I watched a business owner sit on a beach in Hawaii with her face buried in her phone at 8pm because her team needed her to approve a $200 refund. That's not a vacation. That's working in a different time zone with a worse Wi-Fi connection.   If you're already pre-stressing about how the next 12 weeks are going to go, this episode is for you. We're skipping the usual advice — no out-of-office templates, no SOP documentation, no "fortify your business" generalities. Instead, I'm walking through the 5 unusual moves I help my fractional COO clients make every year so they can actually unplug — and most founders have never heard any of them.   In this episode, you'll learn: Why running a "Ghost Week" in stealth (without telling your team) is the only honest test of whether your business can run without you — and the surprise story of a "stealth leader" one client discovered hiding in plain sightHow to bank pre-decisions instead of writing more SOPs — and why the Ritz-Carlton $200 rule is the model your business is missing.The one reverse delegation question to ask each of your direct reports before you leave — and what their answers will reveal about the bottlenecks you didn't know existed.Why you should book the non-refundable trip BEFORE your business is ready (and how this "burn the boats" approach forces the hires, fires, and decisions you've been procrastinating for years)The return strategy almost no one talks about: why coming back on a Thursday instead of a Monday — and blocking your first three days — is the difference between a vacation that sticks and one that disappears the moment you walk back in  The thread running through all five: every one of these shifts the question from "how do I prevent problems while I'm gone?" to "what does my business reveal about itself when I'm not there?" That second question is the one that builds a business you can step away from — not just this summer, but for the rest of the time you own it.   ABOUT THE HOST Melissa Franks is the founder of On Call COO, a fractional COO services firm that helps founders get out of the weeds, operate more efficiently, and build businesses that can run without them. She is not a coach. She is not a consultant. She is an operator who loves running businesses, and she helps founders do the same. Learn more: https://www.melissafranks.com/fractionalcooservices Connect with Melissa: Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  Schedule a call: melissafranks.com

    25 min

  6. May 20

    The Hire That Breaks Most Six-Figure Businesses

    Your first hire was probably fine. It's hire #2 where founders go off the rails — and it's quietly costing them years of growth.   In this episode of the Optin Podcast, Melissa Franks unpacks the most common (and most expensive) hiring mistake she sees founders make: hiring another doer when what they actually need is an integrator. If your team has grown, your revenue is up, but you're MORE buried than you were before — this episode names exactly why, and shows you the way out.   You'll learn: Why hire #2 is the trap (and how to tell if you've already fallen into it)The three roles every business needs — and the one founders almost always skipA simple framework for who to hire next at $500K, $1M, and $2M in revenueThe calendar audit you can do this week to know — with zero guessing — what kind of hire your business actually needsWhy a fractional COO often pays for themselves in 60-90 days at the right stageThe mindset shift that gets founders out of the bottleneck for good  This is the episode for any founder who's said the words "I just need another set of hands" lately. Spoiler: you don't. You need something better.   If this episode hits close to home, Melissa is offering a free consultation to walk through the calendar exercise with you — no pitch, no pressure, just clarity on your next right hire. Book at melissafranks.com.   Resources & Links Book a free consultation with Melissa → https://www.melissafranks.comLearn more about On Call COO fractional services → https://www.melissafranks.comConnect with Melissa: Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  Schedule a call: melissafranks.com

    30 min

  7. May 13

    May Is Your Make-or-Break Month: The Mid-Q2 Audit Every Business Owner Needs

    If you blinked and somehow it's already May, and you have no idea if you're on track to hit your goals this year, you're not alone, and you're not behind. There's one thing you need to do this week, and you need to do it fast.   In this episode, Melissa Franks unpacks why May is the most overlooked month in a founder's year, and why it's the only clean window you have to course-correct before summer slows everything down. You'll walk away with a simple, repeatable mid-Q2 audit you can run on your business in less than an hour. What you'll learn in this episode Why May is a setup month, not a coast month, and the "summer cliff" most founders never see comingThe 5 numbers every founder should be looking at right now (revenue vs. plan, gross margin trend, cash on hand, Q3 pipeline coverage, and team capacity)The 3 honest questions to ask about Q1 and Q2 so far: what worked, what broke, what you've been avoidingHow to find the one bottleneck that's actually slowing your business down (and why fixing five things means fixing nothing)Two real client stories, one that almost hit a brick wall from succeeding too fast, and one that nearly went bankrupt from flying blindThe 4 things to lock in before June so your business runs without you all summerHow to install a weekly operating rhythm that carries you past summer and into a calmer Q4Want help running this audit on your business? Book a free 30-minute Mid-Year Audit consultation with our team. Walk through your 5 numbers and pinpoint your one bottleneck before summer slips away. Visit www.melissafranks.com to grab a time. Connect with Melissa Website: www.melissafranks.comLinkedIn: Melissa FranksInstagram / TikTok: @melissafranksYouTube: Optin PodcastAbout the show The Optin Podcast is where business owners go from surviving to thriving. Hosted by Melissa Franks, founder of On Call COO — fractional COO services for founders who want to get out of the weeds, build scalable operations, and make faster decisions backed by real data.   If this episode hit home, follow the show, leave a review on Apple Podcasts, and share it with the founder friend who keeps saying "I'll look at the numbers later." Connect with Melissa: Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  Schedule a call: melissafranks.com

    22 min

  8. May 6

    Why You're Still Stuck in the Weeds (And It's Not Because You Won't Delegate)

    If you started your business for freedom and somewhere along the way it started running you instead of you running it, this episode is for you. Melissa walks through why founders really stay stuck in the weeds (it's almost never the reason you think), introduces the four-tier CEO Time Audit framework, and gives you a 7-day assignment that will change how you spend every hour of your week. Plus: a free worksheet that does the math for you.   WHAT YOU'LL LEARN The three unmistakable signs you're operating in the weeds (not just busy)Why "just delegate" is useless advice, and the five real reasons founders stay stuckHow to calculate what your hour is actually worth (and why you're hemorrhaging money you don't see)The four-tier CEO Time Audit framework: $1,000 / $100 / $25 / $10 per hour workThe three-step process to free up 10–20 hours a week: audit, categorize, reassignThe honest truth about why this exercise feels uncomfortable, and why that's the point  CEO Time Audit Ready to find out what your week actually looks like? Download the free CEO Time Audit, run the 7-day exercise, and bring the results to a free 30-minute consultation. We'll find your biggest leverage point together — no pitch, no pressure. Just one operator helping another founder figure out the next move. https://oncallcoo.myflodesk.com/ceoaudit ABOUT MELISSA Melissa Franks is the founder of On Call COO and host of the Optin Podcast. Before launching her fractional COO practice, she served as COO of a Fortune 100 financial services business, where she helped grow the company from $50M to $350M. She now works with small business founders to help them grow, scale, and actually love the life they've built — without being the hardest-working employee in their own business. Book a free consultation https://www.melissafranks.com/fractionalcooservices Connect with Melissa: Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  Schedule a call: melissafranks.com

    24 min
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4.5
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About

Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers

Information

  • Creator
    Melissa Franks
  • Years Active
    2022 - 2026
  • Episodes
    184
  • Rating
    Clean
  • Copyright
    © 2026 Opt In
  • Show Website
    Opt In