Become a 100K a Month Producer Without Losing Your Marbles Top Secrets of Marketing & Sales

To become a 100K a month producer without losing your marbles means building your business properly. The issue that I've seen with a you-centric business is it's almost like you're building a cocoon around yourself. You're starting out with this business and you're doing things, and the more things you do, the more you're weaving this cocoon around yourself, and you sort of isolate yourself in the middle of everything.



And then when it comes time to grow, you don't really know how to do it because you're stuck in the middle of this whole thing. And so for most people who want to grow beyond what they're just capable of doing themselves or who want to create a business that could exist separately from them, where they could say, "I own that business, but I'm not operating in it every single day of the week." That requires an entirely different mindset and entirely different approach.





David: Hi and welcome to the podcast. In today's episode, cohost Jay McFarland and I will be discussing how to become a 100K a month producer without losing your marbles. Hi Jay.







Jay: Hey, David. It's great to talk about this issue because I think, you know, people imagine I'm going to be an entrepreneur and they think about the money and the lifestyle and what they did is they actually created a job that they're working, you know, 60 hours a week, 70 hours a week. They're not making progress. And so they've created a job and they were actually trying to create a lifestyle. And so that can be very difficult.



David: Yeah, it definitely can. And I think the whole idea of trying to do it all for many people is difficult.



And different people have different tolerances for pain. So some people need to hire earlier. Some people can afford to wait. They have the bandwidth to be able to do that. I know personally for myself, I had to hire early because there were specific skills that I just wasn't good at. And there are certain skills that you have to have in business, and if you're not good at them, you're going to have to hire for them.



So for me, I ended up doing it sooner rather than later, and I did it wrong. In the early stages, I ended up hiring another salesperson just like me. So we had two people who were good at sales and nobody who was good at doing the numbers and things like that. So you learn from those mistakes. But, if you want to become a 100K a month producer without losing your marbles, you need to focus on what are the things that actually need to happen in this business, well and consistently, and then do what it takes to get all that in place.



Jay: Do you think it's possible for somebody to be a 100K producer on their own? I know you said it was difficult or you had to move sooner. I'm just curious. Do you think that somebody could say, no, I'm going to do it on my own?



David: I know it's possible because I have clients who have done it. And I marvel with them. When they tell me what they're doing and they tell me how they're doing it, I'm like, "I don't know how you do that."



I mean, a longtime client of ours, I love her so much, her name was Barb Burcham. She passed away a few years ago. But Barb was great. She did over a million dollars a year in promotional product sales, essentially by herself. I think she might have had an assistant at one point.



And she did it on small orders. She participated in one of our mastermind discussions and she was talking about how she just has all these clients and she's taking a lot of small orders, but she was able to do it. And I asked her, well, what sort of CRM are you using? She was doing it in Outlook and I was like, "I don't know how you do that. I have no idea how you do that."



There's another great client of ours, a guy named John, who does over a million dollars a year, primarily by himself.